Electronic Marketing in Healthcare
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Electronic Marketing in Healthcare
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How long before value-based care becomes attainable?

How long before value-based care becomes attainable? | Electronic Marketing in Healthcare | Scoop.it
Results from innovation programs such as accountable care organizations, bundled payments, and other ideas have not been as rosy as expected while bringing a number of attendant challenges.
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Experts say pharma's move to Snapchat is in the making

Experts say pharma's move to Snapchat is in the making | Electronic Marketing in Healthcare | Scoop.it
Alone among the best-known social platforms, Snapchat has failed to generate much enthusiasm from pharma. Here’s why — and here’s why that may change.
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Een smartwatch om patiënten sneller van plaats A naar B te brengen - Imec Magazine Reader Reader - 16/01/2017

Een smartwatch om patiënten sneller van plaats A naar B te brengen - Imec Magazine Reader Reader - 16/01/2017 | Electronic Marketing in Healthcare | Scoop.it
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Diabète: les Sanofi et autres Novo Nordisk vont-ils se faire ubériser ?

Diabète: les Sanofi et autres Novo Nordisk vont-ils se faire ubériser ? | Electronic Marketing in Healthcare | Scoop.it
Avec l'arrivée de nouveaux dispositifs médicaux conçus par de nouveau
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Apple’s move to tighten digital health criteria could have bigger impact than FDA

Apple’s move to tighten digital health criteria could have bigger impact than FDA | Electronic Marketing in Healthcare | Scoop.it
Apple’s move to tighten digital health criteria could have bigger impact than FDA
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Strategie is dood, leve de klantervaring

Strategie is dood, leve de klantervaring | Electronic Marketing in Healthcare | Scoop.it
In ruim twintig jaar als digital consultant zag ik vier grote verschuivingen. Digital begon als een technische uitdaging, werd vervolgens een innovatie-uitdaging, toen een ontwerpuitdaging en i
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Klant is koning. Het is nooit anders geweest.

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How healthcare systems can become digital-health leaders | McKinsey & Company

How healthcare systems can become digital-health leaders | McKinsey & Company | Electronic Marketing in Healthcare | Scoop.it
The potential of digitization is well understood, yet healthcare systems are struggling to convert ambition into reality. Here’s what we recommend. A McKinsey & Company article.
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Medication reminders that know when you're eating and 4 other Google digital health patents

Medication reminders that know when you're eating and 4 other Google digital health patents | Electronic Marketing in Healthcare | Scoop.it
Google has filed another interesting healthcare-related patent, a mechanism that could detect when a patient is eating and issue a contextual reminder to take a medication. 
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Zijn adblockers effectief diefstal? De mening van een juridisch expert:

Zijn adblockers effectief diefstal? De mening van een juridisch expert: | Electronic Marketing in Healthcare | Scoop.it
Vorige week toonden de online kranten in België zich bijzonder strijdlustig tegen de aan populariteit winnende adblocker software. Een juridisch precedent zou in de maak zijn. Maar wat is er dan mis met deze consumentvriendelijke software? En is deze software effectief diefstal? De mening van een advocaat:
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Qompium

Qompium | Electronic Marketing in Healthcare | Scoop.it
Qompium is a health tech startup, currently developing a smartphone application to detect irregular heart rhythms
Medical Web Services's insight:

And another one (by a Belgian company). Promissing if their algoritms are good....

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Facebook deelt een tik uit aan Google & Twitter met flink vernieuwde zoekfunctie

Facebook deelt een tik uit aan Google & Twitter met flink vernieuwde zoekfunctie | Electronic Marketing in Healthcare | Scoop.it
Facebook heeft een flinke update gelanceerd voor Facebook Search. Het sociale netwerk toont vanaf nu een overzicht van de actuele en meest besproken topics in de wereld en zou deze updaten in real time. Facebook zet hiermee een nieuwe stap om de ultieme online nieuwsbron te worden en deelt zo een tik uit aan Google & Twitter. Dit is hoe de vernieuwde Facebook Search precies werkt:
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How to move forward when you have too many ideas

How to move forward when you have too many ideas | Electronic Marketing in Healthcare | Scoop.it
True entrepreneurs have an uncanny knack for seeing opportunity in everyday circumstances. What to some people, is merely a frustration -- for instance, the absence of an app to handle some desired tracking function -- is a clear source of inspiration for the entrepreneurially-minded.
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‘Kortrijk heeft alle troeven voor een e-Health incubator’

‘Kortrijk heeft alle troeven voor een e-Health incubator’ | Electronic Marketing in Healthcare | Scoop.it
Reumatoloog Klaas Vandevyvere heeft ook ondernemersbloed in zijn aderen. In mei startte hij zijn eigen bedrijf #m2mdot, dat mobiele zorgapps wil ontwikkele...
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Google AI outperforms 58 dermatologists in detecting melanoma | Pharmafile

Google AI outperforms 58 dermatologists in detecting melanoma | Pharmafile | Electronic Marketing in Healthcare | Scoop.it
An deep learning artificial intelligence system has demonstrated its ability to outperform over 50 human dermatologists in the detection of melanoma, a skin cancer which kills around 55,000 worldwide each year.
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The ‘attention economy’ created by Silicon Valley is bankrupting us

The ‘attention economy’ created by Silicon Valley is bankrupting us | Electronic Marketing in Healthcare | Scoop.it
"The attention economy” is shaping everything about contemporary life, according to Google's former design ethicist, Tristan Harris. That economy has..
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The Bright Future of Pharmacies - The Medical Futurist

The Bright Future of Pharmacies - The Medical Futurist | Electronic Marketing in Healthcare | Scoop.it
The rapid development of medical technology affects every aspect of healthcare – and pharmacies cannot escape its transformative power either.
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Status Quo in Digital Pharma Maturity – A Dangerous Place to Be

Status Quo in Digital Pharma Maturity – A Dangerous Place to Be | Electronic Marketing in Healthcare | Scoop.it
Across Health insights show that customer expectation on digital and MCM is much higher than what pharma is delivering today. Companies that embrace the new normal will have a very big competitive advantage.
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Move over, wearables. Swallowable computing has arrived

Move over, wearables. Swallowable computing has arrived | Electronic Marketing in Healthcare | Scoop.it
A health tech start-up is expanding the use of a digital sensor in our medicines, but what does it mean for the privacy of patients around the world?
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Where is Your Medical Record?

Where is Your Medical Record? | Electronic Marketing in Healthcare | Scoop.it
Scanadu is a mobile medical device company developing a human-centered suite of consumer products using science and technology to empower everyday people to monitor and better understand their own health—anytime, anywhere.
Medical Web Services's insight:

This article describes the situation in the USA, but unfortunately we have the same problems  in Belgium.

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De 7de

Actionplan eHealth 2013-2018

In June 2015 it took seven work sessions with over 200 Belgian stakeholders to rewrite the original "Actionplan eHealth", dating from the end of 2012. Over the summer their proposals were validated by the nine cabinets and the different administrations, involved in the electronic exchange of patient data.

The result is the "Actionplan eHealth 2013-2018" describing in detail how the Belgian stakeholders want to roll out a fully functional system to improve patient care trough more collaboration and data exchange between healthcare providers and institutions.

Medical Web Services's insight:

Let's hope that this ambitious plan comes to a good end. Don't forget to include the different stakeholders on the field!

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Geneeskunde in de toekomst - Smartphone op voorschrift? | Move to Cure Antwerpen

Geneeskunde in de toekomst - Smartphone op voorschrift? | Move to Cure Antwerpen | Electronic Marketing in Healthcare | Scoop.it
Wat zou u ervan vinden mocht u in de toekomst een melding ontvangen van uw arts naar aanleiding van een laatste bloedcontrole...
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Adverteerders slaan mea culpa over adblockers: we hebben het verknoeid

Adverteerders slaan mea culpa over adblockers: we hebben het verknoeid | Electronic Marketing in Healthcare | Scoop.it
Adverteerders slaan mea culpa over adblockers: we hebben het verknoeid
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Digitale assistenten vormen veiligheidsrisico op smartphones | ZDNet.be

Digitale assistenten vormen veiligheidsrisico op smartphones | ZDNet.be | Electronic Marketing in Healthcare | Scoop.it
Het gebruiken van stemcommando’s tegen je persoonlijke assistent kan je erg veel tijd uitsparen. Ook hackers kunnen echter dankbaar misbruik maken van de technologie.
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