Elecciones presidenciales en EEUU 2012
5 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Paula Garcia Perez
Scoop.it!

Social media has been buzzing about the U.S. election

CNN's Atika Shubert explains how people have used social media during the U.S. presidential campaign. For more CNN videos, check ...youtube.com
Paula Garcia Perez's insight:

En este vídeo se revisa la herramienta de Twitter que permite analizar la respuesta que tienen los tuits de los candidatos por áreas geográficas.

more...
No comment yet.
Rescooped by Paula Garcia Perez from Social Media and Public Relations
Scoop.it!

Campaigns Use Social Media to Lure In Younger Voters

Campaigns Use Social Media to Lure In Younger Voters | Elecciones presidenciales en EEUU 2012 | Scoop.it

If the presidential campaigns of 2008 were dipping a toe into social media like Facebook and Twitter, their 2012 versions are well into the deep end.

              This article expresses that the usage of social media sites to campaign ads about this past presidential election. It, also, discusses that ads were placed on these social media sites to catch the attention of the younger demographics, so they can be involved and vote. The reason behind this is to neither attract the attention of younger individuals because it says that many young individuals are not into watching the debates on television nor read it in articles, so these sites are beneficial to get the message out there where they are at.

                Furthermore, the articles goes in depth and talks about how using social media and connecting with individuals that were in the presidential race. It states that people were interacting with the presidential nominees, and it says “The more people who interact with Mitt, the more likely he is to win. Social extends and amplifies that.” This execution was effective because it gives an example about how Obama was a hit on Tumblr.  Individuals would connect with him by sharing notes on certain pictures he would share; this could have been the reason why he won his second term.

                 I related this tactic back to the chapter in the Center Et. Al book Public Relations Practices: Managerial Case Studies and Problems.  Chapter 8 is entitled “Public Issue Campaigns and Debates.” It goes into the different types of issues. This correlation that the book and this campaign has  is hot. Hot is defined as a full-blown issue in current debate. With that debate, the hot was when Mitt Romney was trying to eliminate government assistance. This was an issue that many were expressing over a plethora of sites and news channel; it is an afflicting issue that deals with many single or dependent individuals.


Via Terrel Young
Paula Garcia Perez's insight:

Buscando el voto más joven mediante el uso de los medios sociales.

more...
No comment yet.
Rescooped by Paula Garcia Perez from Social Media Internacional
Scoop.it!

SEO Vote 2012: Can Online Marketing Trends Predict the 2012 Presidential Election?

SEO Vote 2012: Can Online Marketing Trends Predict the 2012 Presidential Election? | Elecciones presidenciales en EEUU 2012 | Scoop.it
Orange County SEO owner Tyler Collins comments on the effect of internet searches and social media on the upcoming 2012 presidential election. Will the internet play a crucial role in the next election?

Via Enlaza2Com
Paula Garcia Perez's insight:

Jugará internet un papel crucial en las elecciones?

more...
No comment yet.
Scooped by Paula Garcia Perez
Scoop.it!

Obama 2012: 300 Million YouTube Views to Romney’s 30 Million

Obama 2012: 300 Million YouTube Views to Romney’s 30 Million | Elecciones presidenciales en EEUU 2012 | Scoop.it
First fruits of the CampaignTech conference: according to Benny Johnson from BuzzFeed, who spoke on a panel this morning and who covered the digital video side of campaign 2012, Obama 2012′s YouTube channel recorded 300 MILLION individual video...
Paula Garcia Perez's insight:

Obama vuelve a ganar en Youtube.

more...
No comment yet.
Scooped by Paula Garcia Perez
Scoop.it!

Election 2012: Social Media Effect

Facebook, Twitter & Instagram lit up as election results started to come in across the country. *More: http://WNNfans.com.youtube.com
Paula Garcia Perez's insight:

Vídeo sobre la repercusión que han tenido los medios sociales en las elecciones del 2012, aportando datos.

more...
No comment yet.
Rescooped by Paula Garcia Perez from Politics online
Scoop.it!

The Presidential Election: Social Media Real-Time Infographic..

The Presidential Election: Social Media Real-Time Infographic.. | Elecciones presidenciales en EEUU 2012 | Scoop.it

As November 6 fast approaches, social media conversations surrounding the 2012 presidential election are heating up. Powered by the social media listening capabilities of the Salesforce Marketing Cloud, we’re happy to launch our real-time presidential election infographic.

 (SalesForce)

 

 

(Politics Online)

"Social media has had an impact on the campaign in the United States, and this shows us that we soon will require more and could pay attention to social media"


Via Geoffrey Laloux, Politics Online
Paula Garcia Perez's insight:

Infografía sobre el uso de los medios sociales en la carrera presidencial.

more...
No comment yet.
Scooped by Paula Garcia Perez
Scoop.it!

CHART OF THE DAY: Barack Obama's Monster Online Advertising Campaign

CHART OF THE DAY: Barack Obama's Monster Online Advertising Campaign | Elecciones presidenciales en EEUU 2012 | Scoop.it
comScore has a new report out about the state...
Paula Garcia Perez's insight:

Gasto en publicidad Online de Obama en la campaña del 2012.

more...
No comment yet.
Scooped by Paula Garcia Perez
Scoop.it!

The social media voice behind Obama's campaign - Brand Republic News

The social media voice behind Obama's campaign - Brand Republic News | Elecciones presidenciales en EEUU 2012 | Scoop.it
The 2012 US presidential election has been referred to countless times as the Twitter election, with the online conversation being an important part of the election from start to finish.
Paula Garcia Perez's insight:

"Las elecciones presidenciales de EEUU del 2012 has sido definidas innumerables veces como las Twitter-elecciones, con el diálogo online jugando un papel importantísimo desde el principio de la campaña hasta el final"

more...
No comment yet.