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LevBet announced as winners of The Pitch

Combining entrepreneurial zeal with a competitive 'winner takes all' edge, The Pitch comprised of a series of 15-minute power pitches delivered by visionaries who presented their innovations and landmark products in an attempt to win the hearts and the minds of the EiG audience.  

 

A thoroughly enjoyable three days of The Pitch were brought to a conclusion on Thursday as LevBet were announced as winners of the public vote. There was a great turnout to listen to the eleven companies presenting and the competition was hotly contested before LevBet stormed through to take this year's prize.

 

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EiG 2014: bumper attendance, funky venue and lively debates

A record number of visitors to this year’s EiG in Berlin enjoyed an inspiring venue and environment in the heart of the capital’s start-up hub as well as lively debates with global thought-leaders from inside and outside the industry.

 

Last week’s EiG 2014 at the Arena Berlin delivered a packed schedule of unmissable sessions and networking that were enjoyed by more than 1,500 gaming professionals from around the world. This year Clarion Events decided to implement significant changes to the show format with great results.

 

The show was moved to an ‘edgier’ venue to reflect the theme of disruption and innovation plus the debate was moved right into the middle of the exhibition place creating an inclusive space for debate and networking. “EiG was really good. There were lots of relevant companies in attendance that were interested in our start up product and we received lots of good feedback from operators”, confirmed Jeffrey Lande, Founder, Lucky VR.

 

The new format was a hit with exhibitors with many finding it a great space to meet and engage. Tatyana Mykhalchenko from Yandex said: “The event went extremely well and was run very smoothly. We got lots of new leads and are very happy.  The layout of the exhibition floor was very effective and we enjoyed every minute of the show!”

 

In the centre of the exhibition floor attendees were treated to absorbing sessions under the ‘Outside-In’ agenda, which offered fresh perspectives in fields such as customer retention, behaviour and engagement. Speakers included Clive Humby, Chris Searle, Don Daglow and many other thought-leaders.

 

Throughout the event attendees could follow the show on Clarion’s live blog on Tumblr (http://totallygaming.tumblr.com), which also attracted a record audience outside the show. The blog included feature articles, photo galleries, video round-ups and live reactions from Twitter and other social platforms.

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Day 1Round-Up: Understand Your Customer

The EiG 2014 conference programme got off to a flying start at Arena Berlin on Tuesday, with a stellar line-up of speakers providing a glimpse into the future of iGaming.

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Daglow highlights challenge of double-quick 'internet time'

Daglow highlights challenge of double-quick 'internet time' | #EiG | Scoop.it

Video games industry trend-setter Don Daglow has urged iGaming industry to speed up their decision-making processes in order to keep up with accelerating “internet time”.

 

Daglow, a three-time Inc. 500 CEO and 2008 Technical Emmy Award recipient, is the only executive in the history of the games industry to lead development teams on every generation of the first three decades of video game consoles. In leading the Outside-In bloc session on trends and directions for digital gaming content at EiG 2014 at Arena Berlin, Daglow told a captivated audience how companies need to look at creative ways of staying ahead of the curve.

 

“The rate of change keeps doubling and everything keeps getting twice as fast,” he said.

 

“When I advise teams, I ask them what they would do differently with their projects if they expected the rate of change to double.

 

“A lot of the time, teams find that the trade-off required to cut the time is acceptable. Often you can take a process and cut it in half and it will still work.

 

“Everyone is afraid of talking about working faster in front of the boss, but that is totally counter-intuitive.

 

“Crossing from console to mobile and browser is an incredibly difficult change to make as you are changing from one timeframe to another.

 

“But instead of being a victim of history and being swept along by internet time, you can try to be the master of your own time.”

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Read the full article on Totallygaming.com: http://www.totallygaming.com/news/daglow-highlights-challenge-double-quick-internet-time

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Day 2 Round-Up: Industry Needs A Unified Voice

Learning lessons from outside the iGaming industry has been a key theme of EiG 2014. On Day two, visitors to Arena Berlin were told by experts from the video gaming and drinks industries that iGaming is playing catch-up when it comes to some key issues.

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LevBet announced as winners of The Pitch

Combining entrepreneurial zeal with a competitive 'winner takes all' edge, The Pitch comprised of a series of 15-minute power pitches delivered by visionaries who presented their innovations and landmark products in an attempt to win the hearts and the minds of the EiG audience.  

 

A thoroughly enjoyable three days of The Pitch were brought to a conclusion on Thursday as LevBet were announced as winners of the public vote. There was a great turnout to listen to the eleven companies presenting and the competition was hotly contested before LevBet stormed through to take this year's prize.

 

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Holmes: scenario planning key to realising future potential

Holmes: scenario planning key to realising future potential | #EiG | Scoop.it

Technology adoption and the possibility of a more unified marketplace are two critical variables that the gaming industry must consider when planning for the future, according to Phil Holmes, Atlantic Lottery Corporation’s vice-president of strategy and planning.

 

In a session on ‘Scenario Planning for the Future’ at EiG 2014 in Berlin, Holmes outlined the importance of putting in place provisions to react more effectively to unforeseen trends.

 

“It is uncertain whether it will continue to be a fragmented or unified market, and technology adoption is another critical variable,” Holmes said. “The players will decide when enough is enough.

 

“If you don’t couple your products, services and overall business with the trajectory of the industry, then you’re irrelevant.

 

“However, in many ways the industry doesn’t really seem to know where it is going. Transforming is inevitable, but transforming to what?

 

“Scenario planning is part art and part science, and it is about understanding whether the various moving parts of the multi-million dollar industry are getting bigger or smaller.”

Totally Gaming's insight:

Read more from the session on Totallygaming.com: http://www.totallygaming.com/news/scenario-planning-key-realising-future-potential-holmes-says

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Start-up team’s track record can secure investment

Start-up team’s track record can secure investment | #EiG | Scoop.it

Venture capitalists and investors often rely on the track record of an entrepreneur and his or her team when it comes to deciding on whether to provide financial backing for an iGaming start-up, EiG attendees were told at Arena Berlin.

 

In a session on ‘Deciding which trends and investments will bring real value to your business’, a panel of experts outlined the criteria used for deciding which iGaming projects receive their support.

 

Redeye corporate finance adviser Dawid Myslinski (pictured centre) said that the “people behind the company are very important” when investing in a start-up.

 

“For us, they must be experienced and have proved themselves with other ventures,” he said.

 

“At an early stage it can be a gut feeling, and you would rather work with an entrepreneur who has had some past success.

 

“There isn’t any sure-fire way to know that a venture will be successful and most investors are risk averse.

 

“They will turn down at least nine out of every 10 offers, so if you are trying to attract investment, you should not be put off if you have several rejections at the beginning.”

Totally Gaming's insight:

Read more insight from the panelists on Totallygaming.com: http://www.totallygaming.com/news/start-team%E2%80%99s-track-record-can-secure-investment-expert-panel-reveals

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#EiG14 Day Zero: Getting mobile right

It all kicked off on Monday 20th October at EiG in Berlin. On day zero of the international gathering of the iGaming industry we heard the voices of the local start-up scene.


Whilst exhibitors were busy building and creating a considerable amount of chaos and wonder on the exhibition floor, EiG attendees visited the office of AtlanticLabs, an incubator for Berlin start-ups.


The day was rounded up with drinks under a fish tank at the impressive lobby of the Radisson Blu hotel.

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Humby urges gaming sector to feed off customers' 'passion'

Humby urges gaming sector to feed off customers' 'passion' | #EiG | Scoop.it

Clive Humby, a pioneer in customer retention, urged EiG 2014 attendees to ignore the “myth” about loyalty programmes and make the most of the “passion” in the gaming industry.

 

Humby, the co-founder of dunnhumby, was the chief architect of the Tesco Clubcard and segmentation programme, a hugely successful scheme at the supermarket giant.

 

During his presentation at Arena Berlin, Humby explained how most companies that introduce loyalty programmes adopt the wrong focus from the start.

 

“There is a big myth about loyalty programmes that they are about making the customer more loyal to your organisation,” Humby said.

 

“In fact it is the other way round. It is about organisations being more loyal to the consumers and making sure your best offers are offered to your best customers.

 

“Most loyalty programmes are rubbish as they have been established with the premise that customers will become more loyal to your company, but it is actually about being really engaged with your customers.

 

“Good loyalty programmes should reward the customer for things that they like, rather than trying to incentivise them for things that they haven’t done.

Totally Gaming's insight:

For more insight from Clive Humby read the full article on Totallygaming.com: http://www.totallygaming.com/news/humby-urges-gaming-sector-feed-customers-passion

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Searle: gambling 'years behind' drinks industry in social responsibility

Searle: gambling 'years behind' drinks industry in social responsibility | #EiG | Scoop.it

The gambling industry is up to 15 years behind the drinks sector in terms of corporate social responsibility, according to Chris Searle, who has helped to transform the reputation of the latter.

 

Searle is the former chairman of the Portman Group, the responsibility body for drinks producers in the UK, and a former international affairs director of corporate and social responsibility at Bacardi.

 

“I don’t know much about iGaming, but I have looked at the industry and there appear to be some fig leaves,” said Searle, who led the Outside-In bloc session on how the gambling sector can overcome reputational challenges at EiG 2014 at Arena Berlin.

 

“Frankly what has happened looks like a copy and paste job from the drinks industry.

 

“I think the gambling industry is 10 to 15 years behind the evolution of the drinks industry when it comes to social responsibility aspects.

 

“The alcohol industry has had to work hard to get a seat at the policy-making table to get its voice heard.

 

“With collective leadership you can defend your industry too, but it’s dangerous not to be proactive and leave a policy debate in the vacuum.

 

“What are the positive benefits of betting and gambling for society? They are not clearly merchandised and visible to the outsider.”

Totally Gaming's insight:

Read the full article on Totallygaming.com: http://www.totallygaming.com/news/gambling-years-behind-drinks-industry-social-responsibility-expert-warns

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Fresh 8 wins EiG 2014's Start-Up LaunchPad

Fresh 8 wins EiG 2014's Start-Up LaunchPad | #EiG | Scoop.it

Digital advertising company Fresh 8 was crowned the winner of the EiG 2014 Start-Up LaunchPad at Arena Berlin after what the judges called the “strongest set of presentations” in the history of the competition.

 

Fresh 8 secured 36% of the audience vote, followed by Discount IF (28%), Lucky VR (18%), Asylum Labs (10%) and Betify (8%).

 

DLA Piper partner Hilary Stewart-Jones, one of the panel of judges who fired questions at the finalists following each of the eight-minute pitches, said: “They were all incredibly slick presentations, but Fresh 8 got my vote.”

Totally Gaming's insight:

Read the full story on our live blog: http://totallygaming.tumblr.com/post/100743944603/fresh-8-wins-eig-2014s-start-up-launchpad

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Chesnais: social factor to steer iGaming’s future

Chesnais: social factor to steer iGaming’s future | #EiG | Scoop.it

The social factor will play an even bigger role in the iGaming industry in the years to come, according to Frederic Chesnais, the chief executive of Atari.

 

Chesnais was joined by three other CEOs – Don Daglow of Daglow Entertainment, Heiko Hubertz of BigPoint and Gili Lisani of Pariplay – on an EiG 2014 panel exploring the synergies between the real-money gaming and the video gaming industries at Arena Berlin.

 

“It’s very difficult to predict what will be happening in 10 years’ time, but I believe that the social aspect will be increasingly important,” Chesnais (pictured centre) said.

 

“A player with 20 friends in the same game is more likely to stick with it than a player with two friends in the same game. Gaming will be a place for friends, and if friends are playing in a game they will recruit more friends.”

Totally Gaming's insight:

Read more from the panel on Totallygaming.com: http://www.totallygaming.com/news/social-factor-steer-igaming%E2%80%99s-future-%E2%80%93-chesnais

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Day 3 Round-Up: Fresh8 Scoop LaunchPad Trophy

The last day at EiG was packed with presentations from iGaming start-ups bidding for the top prize in two competitions – the Pitch and the Start-Up LaunchPad.

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Kruse: iGaming should offer 'Hollywood' story for aspirational gamblers

Kruse: iGaming should offer 'Hollywood' story for aspirational gamblers | #EiG | Scoop.it

The iGaming industry needs to make gamblers feel like they are in a Hollywood story in order to tap into personal aspirations and the increasing convergence with the gaming sector, according to Martin Kruse, a senior executive adviser at the Copenhagen Institute for Future Studies (CIFS).

 

In an entertaining presentation that touched on various issues, including virtual reality, virtual currency and poker, Kruse told attendees on the first day of EiG (Excellence in iGaming) 2014 in Berlin of how they can prepare for the uncertainties of future technological disruption.

 

“Increasingly the gambling industry needs to work like Hollywood to build a storyline for people so they think it's not just about money but also transformational,

 

“We are seeing a lot of change from the players outside the market in this regard.

 

“They realise that the social element is becoming the bigger thing, and it’s not just about money – it’s about social interaction.

 

“Gambling can make you feel like ‘the man’ if you win, and can also provide escapism from a bad job, for example. This sort of ‘wanna be’ market will increase, even over the next two years.”

Totally Gaming's insight:

Read more from the session on Totallygaming.com: http://www.totallygaming.com/news/igaming-needs-offer-hollywood-story-aspirational-gamblers-%E2%80%93-kruse

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Gaming industry urged to unite to avoid regulatory clampdown

Gaming industry urged to unite to avoid regulatory clampdown | #EiG | Scoop.it

The betting and gaming sector needs to find a unified voice to shout about the benefits it can offer to society and avoid being sucked into a regulatory black hole, a panel of experts told attendees at EiG 2014 at Arena Berlin.

 

The session followed an informative presentation by Chris Searle, the former chairman of the Portman Group and former international affairs director of corporate and social responsibility at Bacardi, who has helped to transform the reputation of the drinks industry.

 

Searle was joined by Catherine Colloms, Paddy Power’s director of corporate affairs, and Mathias Dahms, the founder and chief executive of BetterBet Sportwetten and president of the German Sportsbetting Association, and the panellists agreed that the gambling industry does not communicate its benefits effectively to regulators and the public.

 

“We are fundamentally about entertainment and providing a fun, leisure experience, although that has to be balanced with social responsibility,” Colloms (pictured left) said.

 

“The broader message is that we don’t often listen to governments. Usually we go in with the same messages about tax benefits, but I think we need to have a clear message about what the industry is bringing in other areas such as jobs, digital skills and technological developments.”

Totally Gaming's insight:

Read the full article on totallygaming.com: http://www.totallygaming.com/news/gaming-industry-urged-unite-avoid-regulatory-clampdown

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