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Janne | LinkedIn

Janne | LinkedIn | eHealth communication | Scoop.it
Succeed with Remote Detailing. 
We have produced a framework with a few simple steps to increase adoption of new digital channels in sales teams. We would like to share it with you. If you are interested please enter your email address in the comment field or contact me directly. The guide is based on our experience working with Remote detailing in sales teams across the industry.
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Meeting the Multi-Channel Marketing Challenge

Meeting the Multi-Channel Marketing Challenge | eHealth communication | Scoop.it
The technology is ready, but it has never really been a technology issue. It’s always a cultural issue, and I don’t see how we can really change the model without first understanding what kind of companies we have, what we’re shooting for, and where the technology can help.
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The Digital Transformation In Pharma

The Digital Transformation In Pharma | eHealth communication | Scoop.it
The problematic approach to data collection and exaggerated fear for giving access to genetic material is one of the biggest challenges to succeed in personalized medicine.
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The Digital Transformation in Pharma

The Digital Transformation in Pharma | eHealth communication | Scoop.it

Martin Glesner, founder of Apoteka, shares his view about the digital transformation in Pharma.

I look forward to present at “The digital transformation in Pharma” conference, April 13-14 in Copenhagen. The organizers have asked me to answer some questions about my views on the digital

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Your Network’s Structure Matters More than Its Size

Your Network’s Structure Matters More than Its Size | eHealth communication | Scoop.it
New research shows that you only need handful of influencers to give the impression that everyone is talking about your brand.
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The Digital Transformation in Pharma

The Digital Transformation in Pharma | eHealth communication | Scoop.it
I will be presenting at ”The digital transformation in Pharma” conference, April 13-14 in Copenhagen. Prior to the conference I have been asked by the organizers to shed some light on our beliefs
eHealth Nordic's insight:

Dr. Imran Rashid about the digital transformation in Pharma.

"The absolute biggest win, however, will be achieved when digital solutions can bring the right resources to the right needs, delivered through the right channels - at the right time"

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The Digital Transformation in Pharma

The Digital Transformation in Pharma | eHealth communication | Scoop.it
I will be presenting at ”The digital transformation in Pharma” conference, April 13-14 in Copenhagen. Prior to the conference I have been asked by the organizers to shed some light on our beliefs at
eHealth Nordic's insight:

Read how Lundbeck view the digital transformation in Pharma. Marianne will be presenting at the conference and she will talk about how to increase disease awareness through active use of social media.

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How the biggest pharma brands successfully use social media

How the biggest pharma brands successfully use social media | eHealth communication | Scoop.it
As we know it can be difficult for pharmaceutical companies to use social media in the same way as brands outside the industry do. Pharma is a highly regulated industry, and needs to take special care
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Top 10 Healthcare Predictions For 2016

Top 10 Healthcare Predictions For 2016 | eHealth communication | Scoop.it
eHealth Nordic's insight:
"Frost & Sullivan’s recent study on consumer behavior to digital health shows approximately 24% of consumers currently use mobile apps to track health and wellness, 16% use wearable sensors and 29% use electronic personal health records. This trend is expected to continue as 47% of consumers would consider using wearables in the near future."
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4. Wil Reynolds > Seer Interactive > Enterprise SEO Links for Busy Marketers

eHealth Nordic's insight:

Listhen to this very inspiring Marketeer Wil Renoylds from Wroom Interactive, speaking about epic content and how to spead it.

 

http://fast.wistia.net/embed/iframe/4yvhurntju

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Your Doctor May Not Want to See Your Fitness-Tracker Data | MIT Technology Review

Your Doctor May Not Want to See Your Fitness-Tracker Data | MIT Technology Review | eHealth communication | Scoop.it
Some patients are bringing troves of fitness-tracker data to their checkups, but the doctor might not find it all that helpful.
eHealth Nordic's insight:

Still early days?

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ChemaCepeda's curator insight, November 26, 2015 3:34 PM

Big data, yo cuantificado, wearables, pero... ¿Tienen alguna relevancia clínica los datos que actualmente recogen los sensores y cuantificadores de actividad física?

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Engineers Develop “Neural Dust” That Will Replace Your Fitbit

Engineers Develop “Neural Dust” That Will Replace Your Fitbit | eHealth communication | Scoop.it

The engineers who developed the system call it “neural dust.” It’s a great name. If they ever tire of being groundbreaking innovators, they could probably shift over to marketing. The team working out of the University of California, Berkeley headed by José Carmena, a neuroscientist, and Michel Maharbiz, an electrical engineer, first theorized the possibility of millimeter-sized implants — powered by ultrasound — in a 2013 paper published in the journal arXiv. Now, through proof-of-concept experiments, they may have revolutionized the future of implantable medical monitoring devices.


Via Ziggi Ivan Santini
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Ziggi Ivan Santini's curator insight, August 29, 2016 8:31 AM

Tiny sensors, powered by ultra-sound, have been successfully connected to nerves in order to monitor impulses in real-time.

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The future of customer journeys

The future of customer journeys | eHealth communication | Scoop.it
The customer journey is at the heart of the digital transformation and tells the story of a customer's experience interacting with a company. Starting with the initial contact and continuing through
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The doctor will see you now (if you turn on the video) — Medium

The doctor will see you now (if you turn on the video) — Medium | eHealth communication | Scoop.it
Traditional roles and responsibilities need to transform, and alongside them so do the antiquated ways of thinking.
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The Industries That Are Being Disrupted the Most by Digital

The Industries That Are Being Disrupted the Most by Digital | eHealth communication | Scoop.it
For the leaders who are anticipating massive digital disruption in their industries, these three levers are the key to realizing the potential that lies ahead. Hire the right people to bring about change. Create a culture that makes data-based decisions.  And fully commit to becoming a more digitally adept organization, which starts at the board level. The organizations that don’t do these three things will no doubt be left behind.
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The Digital Transformation in Pharma

The Digital Transformation in Pharma | eHealth communication | Scoop.it
I will be presenting at ”The digital transformation in Pharma” conference, April 13-14 in Copenhagen. Prior to the conference I have been asked by the organizers to shed some light on my beliefs
eHealth Nordic's insight:
Some insight from Navitas Life Science
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Digital transformation in Pharma

Digital transformation in Pharma | eHealth communication | Scoop.it
I will be doing presentation about LEO Innovation Lab at ”The digital transformation in Pharma” conference, April 13-14 in Copenhagen. Prior to the conference, I have been asked by the organizers to
eHealth Nordic's insight:

Interesting insight from Kristian Hart-Hansen, CEO Leo Innovation Lab regarding the digital transformation in Pharma.

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Patient engagement strategies in a digital environment: Life sciences companies respond to changing patient expectations

Patient engagement strategies in a digital environment: Life sciences companies respond to changing patient expectations | eHealth communication | Scoop.it
In the new digital age where patients behave like active consumers, they will expect to be engaged accordingly. Pharmaceutical companies should ensure they are central to the conversation, or they will be left out as others in the health care ecosystem engage patients with information and support.
eHealth Nordic's insight:

"In the new digital age where patients behave like active consumers, they will expect to be engaged accordingly. Pharmaceutical companies should ensure they are central to the conversation, or they will be left out as others in the health care ecosystem engage patients with information and support."

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LEO Pharma launches new innovation lab with $65M in funding for non-pharmaceutical dermatology expansion

LEO Pharma launches new innovation lab with $65M in funding for non-pharmaceutical dermatology expansion | eHealth communication | Scoop.it
LEO Pharma, which has had a primary focus on skin conditions like psoriasis, has launched its new Innovation Lab to further explore treatment options that don't involve medication.
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Digital disruption has only just begun

Digital disruption has only just begun | eHealth communication | Scoop.it
The Fourth Industrial Revolution demands that CEOs take responsibility for the massive transformation of their businesses and for the extraordinary impact that this transformation will have on wider society
eHealth Nordic's insight:

We will be discussing Digital disruption in Pharma the 13-14th of April in Copenhagen. Check out the program: http://insightevents.dk/events/pharma-marketing/

 

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The Digital Transformation In Pharma

The Digital Transformation In Pharma | eHealth communication | Scoop.it
The Conference has the aim of sharing digital initiatives for patients and HCP´s and discuss how we can become better in utilizing the online opportunities
eHealth Nordic's insight:

The digital revolution has changed the convention of business across all industries. The Pharma industry is also faced with new ways to market products and new channels to interact with doctors, patients and other stakeholders.

 

Those who understand how to use technology, not only to produce better molecules, but also to improve the business model, the marketing process and to get closer to the patient, they are going to transform the industry.

 

This transformation will not be an easy journey as existing ways of business is going to be disrupted and tight regulations are a natural inhibitor of change. Despite inertia and regulations, there are great opportunities for engaging with patients and HealthCare professionals.

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15 Mind-Blowing Statistics Reveal What Happens on the Internet in a Minute [Infographic]

15 Mind-Blowing Statistics Reveal What Happens on the Internet in a Minute [Infographic] | eHealth communication | Scoop.it
Overwhelmed trying to keep up with the data tsunami? You aren't alone.

Via The Fish Firm II
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Maricarmen Husson's curator insight, October 29, 2015 2:21 PM

Qué pasa en Internet en un minuto. Infografía

Luigi Cappel's curator insight, October 29, 2015 2:42 PM

Do you ever find yourself apologizing or feeling like you have to defend the business time you spend focused on  social media?

There are people who still think Twitter is there for people who want to tell each other that they just had a coffee and Facebook to show people your coffee with the cute milky swirl silver fern or love heart so that people can 'Like' it. You know them, they are the ones around the ever shrinking magazine rack at the book store.

3.2 Billion people must know a little better wouldn't you think? There is still a place for printed media. I enjoy reading a printed newspaper once a week or so, I really do. I enjoy  trade or special interest publications for business and leisure.

However, if I want to target a segment of people in a community, whether that is an interest or knowledge community or people who live in a particular town, work in a particular part of the city, are traveling to a particular concert or sporting match, or whatever level of demographic I want to target, I can't go past social media.

The funny thing is the people who criticize social media as a business or communications tool sometimes make me feel I have to defend my marketing spend, when it is such a small fraction of what it costs to advertise in other media such as print or broadcast in terms of reach.

I have a particular type of marketing need, it is very time based, its half life is measured in minutes, not days or weeks. Social media works for that and I am hardly touching the surface of its capability. This Infographic makes really interesting reading. Have another look and remind yourself, this is only over a period of 1 minute! Do some testing and see what sort of comparative reach or CPC you can get. Starting with free which is pretty good value, right. OK you still have to pay someone to create and publish it, but I used to pay $2-4,000 for a full page ad in a magazine and I still had to pay staff or agents to create copy, source or create graphics, creative for the ad, proofing and more. Plus I couldn't measure reach or engagement beyond the claims of the publisher.

Do you tell your stories or share information via social media? Do you have critics? How do you show them the value?