Effective UX Design
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Are You Ready to Give Your Customers an Omni-Channel Experience?

Are You Ready to Give Your Customers an Omni-Channel Experience? | Effective UX Design | Scoop.it

Five questions to answer when building your omni-channel customer experience.

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Romain MAZUIR's curator insight, July 6, 2015 4:41 PM

Are You Ready to Give Your Customers an Omni-Channel Experience? #H2MWP

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Qantas suffers Apple Watch fail: it doesn't fit in the airline's scanners

Qantas suffers Apple Watch fail: it doesn't fit in the airline's scanners | Effective UX Design | Scoop.it
Scanners at Australian airports' boarding gates are too small for a wrist wearing an Apple Watch to get inside.
Terry Patterson's insight:

I found this article very insightful because it reminds us to test "outside the lab" and "in the real-world". Watching real interactions exposes issues that we may not think about during the design process. 

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Design Principles for Wireframing

Design Principles for Wireframing | Effective UX Design | Scoop.it
So what does it take to design a successful digital product or service? Is it the brand, the chosen platform, the functionality, the choice of colors, or some
Terry Patterson's insight:

Wireframes are artifacts that helps us think through an interface design. Sometimes they get omitted from the process because they are not needed (simple projects), and sometimes they are of great value (complex projects). Either way, we are challenged to produce a great model of comprehensive design communication and with that comes the responsibility to great wireframing. This article attempts to give you a bit of guidance with that. 

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The 3 Future Waves In Design, And How To Ride Them

The 3 Future Waves In Design, And How To Ride Them | Effective UX Design | Scoop.it
Today's designers have to be more than surface decorators writes Mark Rolston. They need to become systems designers.
Terry Patterson's insight:

This article highlights what people in the user experience world already know. In short, we have to expect constant change and adapt to the new modes of delivery and user expectations. System design knowledge and confidence is a given for today's movers and shakers in this field, and learning, well, is the only constant. 

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Improving UX with Customer Journey Maps

Improving UX with Customer Journey Maps | Effective UX Design | Scoop.it
An introduction to customer journey maps, a technique from service design that can be applied to UX of websites.
Terry Patterson's insight:

I find journey maps a great exercise, especially when the experience is poorly understood at first and user research has been done to understand it. The problem I see with them (from practice) is that while it is easy to illustrate a general user journey, it is difficult to account for every user mental model and contextual behavior; therefore, it is important to understand that journey maps illustrate generalities. In my opinion, complex user journeys better be backed up by good user research. 

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Brad Tollefson's curator insight, July 19, 2014 3:46 PM

Journeys vs Personas?  Journeys....

Heather Quintal's curator insight, October 8, 2014 4:06 PM

We use customer journey maps as an early step to align the team and focus the project on the right areas of the website. We have a great template you can download here: www.aands.com/journeymap

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10 Ways How Video Can Improve The User Experience - The Usabilla Blog

10 Ways How Video Can Improve The User Experience - The Usabilla Blog | Effective UX Design | Scoop.it
We love to get entertained. That?s why we like going to the movies, listening to cabaret shows, or visiting concerts. If we had a choice, our entire lives
Terry Patterson's insight:

Integrating video correctly, at the right time and for the right reasons is something that could complement any good content strategy. 

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Don't let user experience design methods die

A response to Ryan Singer's assertion that most UX techniques are "terrible" and not of much use.

Via Michael Allenberg
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Michael Allenberg's curator insight, February 23, 2013 9:55 AM

37 Signals is unique, not the norm... Delighting the Client is the reality of Business Experience!

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Why UX Designers Need to Think like Architects

Why UX Designers Need to Think like Architects | Effective UX Design | Scoop.it

A look at the parallels between architects and user experience designers, and how the latter group can benefit from the work of the former.


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Romain MAZUIR's curator insight, May 11, 2015 5:12 PM

Why UX Designers Need to Think like Architects #H2MWP

Romain MAZUIR's curator insight, June 1, 2015 3:20 PM

Why #UX Designers Need to Think like Architects #H2MWP

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User experience design is not what you think

User experience design is not what you think | Effective UX Design | Scoop.it

Great user experiences happen beyond the screen and in the gaps. Gaps between channels, devices and business silos.


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Tom Van Looy's curator insight, April 3, 2015 3:32 AM

UX lies between the gaps

Derek Hoiem's curator insight, April 9, 2015 3:50 PM

we must think beyond just a product but how it ties into life.

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Mobile UX Design Trends for 2014 to Maximize the User Experience - Appsee

Mobile UX Design Trends for 2014 to Maximize the User Experience - Appsee | Effective UX Design | Scoop.it
Learn how you can maximize the user experience using mobile UX design strategies that are trending.
Terry Patterson's insight:

Light list of trends to watch in 2014 that in my opinion are easy to plan for and also a delight for your users. Watch mobile accessibility issues. 

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Design Ethnography for Lean Teams


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Hans's curator insight, July 10, 2013 2:45 PM

Lean production is a popular management philosophy that attempts to reduce resources spent on work that will not generate value to the end users. I have a clear mission as a designer that is aligned with most lean principles, that is to make the digital world a better place... for people! But if we want to design for people we must first understand people, so in order to create great user experiences in lean design teams we must starts to do some great ethnography. Here is an inspiring slideshow from TLCLabs that should convince any product manager.

Terry Patterson's comment, July 16, 2013 12:34 AM
Great find, Hannes! The study of HCI never underestimates user research, doesn't matter how lean. It is extremely important to understand why we have to do this. Great designers know they design for others, not for themselves.
gavin melles's curator insight, November 27, 2013 11:01 PM

Why not

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UX as Science: Test, Learn, Stay Lean

UX as Science: Test, Learn, Stay Lean | Effective UX Design | Scoop.it
Much more than designers, user experience professionals are well-suited to lead a company's customer development lab.
Terry Patterson's insight:

Glad we're understanding more about what makes UX strategy what it is. The more designers understand this and explain it well (as in this article), the better organizations will also value the work that is done in user experience. In the future, the UX strategist will join the organization as a leader of integrated environments in order to serve customers in the best possible way and provide the value and ROI that is needed to stay competitive. 

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Alexis Brantes's curator insight, June 3, 2013 12:31 AM

amazing!

OneSpring's comment, June 26, 2013 1:11 PM
At OneSpring, I function as UX thought leader & facilitator/producer on all engagements that I lead. Having a UX designer in place, not only project facilitator but as Client liaison as well, allows for much smoother communication of vision between my team and project stakeholders. It allows us to operate both Lean & Agile in terms of generating necessary stakeholder consensus (eg Critical Mass) for getting our visualization prototypes and translating into requirements for development. Michael Allenberg
Terry Patterson's comment, June 26, 2013 2:57 PM
Michael, sounds like a great balance. You speak about a very close integration of project management and UX strategy. I wish more web PMs aligned their work a bit more with this vision. Do you also practice project management in the sense of SOWs, human resource and risk management aspects? If so, do you mind direct message me with your answer?
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How To Design For A Cross-Cultural User Experience (part 1/2) - The Usabilla Blog

How To Design For A Cross-Cultural User Experience (part 1/2) - The Usabilla Blog | Effective UX Design | Scoop.it
Our culture defines our values and our behaviour - not only in our everyday lives, but also on the Web. What catches our attention, what makes us trust a w

Via Michael Allenberg
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Terry Patterson's comment, April 21, 2013 7:07 PM
This is fascinating, isn't it? Any designer responsible for a product aimed for global consumption should be well aware of this research. I am interested in the development of these theories when it comes to development ages now that our youngsters are growing up in a more connected "globalized" digital information age.
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Strategic User Experience (ConfabUK 2013)

If you get a seat at the strategy table, bring a prototype
Terry Patterson's insight:

Of course this is a great approach, but bringing the prototype at the strategy table before strategy discussion may be too premature. Bring the prototype to the strategy table, but only when the strategy is clear (or close to) assumptions on strategy and uninformed prototyping is not productive and is simply stupid. Code prototype is ideal, but only practical when you have the right team. Visual easy entry prototypes are good enough for early stages. Nothing beats feedback on actual interactive prototypes, of course, but I have to argue that systems like Axure with written feedback features and notes are ideal for design stages. If you're prototyping with Axure and not using the interactive actions, you're not using the product correctly and might as well be using a flat and useless psd. My stand, not one method fits all, do what is best and most practical for the project at hand. 

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Terry Patterson's comment, April 5, 2013 10:37 PM
Thanks Michael for the suggestion to check out JustInMind Pro, I will check it out. I have to say that I was a bit surprised when I saw the presentation advocating so strongly in favor of coded prototypes. In my mind and in my experience, this works well when coding a microsite, but not for a feature rich or decently sized site. It just doesn't seem practical to me if I have to use a programmer to get me a throw-away iteration of an idea. I do see a lot of designers advocating for this approach, especially if they are invested in their agile processes. Your process makes a bit more sense to me for the ideations, and yes, there will be tweaking here and there later in code, but hopefully not extensive. The keyword here, as you say is cost-effectiveness. Thanks for your comment!
Terry Patterson's comment, April 5, 2013 11:33 PM
Love your company's mission! Probably because my love for nailing down those specs in a visual and interactive manner, that's what attracted me to HCI. I work at Purdue, look me up in LinkedIn. :)