How to Weave a Story that Instantly Captivates Your Audience | Effective Marketing |
Most writers neglect the power of a story to captivate their audience immediately ...


This is a quick article with several key messages. But the one that strikes me is that when crafting a story, the most interesting beginning that gets reader's hooked, is often found in the middle of the story.

So true! And I love the example he uses to demonstrate this tip.


Beginnings and endings of stories are always hard for those new to storytelling. Even veteran storytellers could benefit from the author's tip here.


Think about your stories -- do they need an upgrade by exploring their middles and finding a more compelling opening?


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Dr. Karen Dietz