Integrated Marketing Communications Articles
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Rescooped by Mai Lam from Small & Mid Size Business Marketing
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6 Tips for Successful Integrated Marketing

6 Tips for Successful Integrated Marketing | Integrated Marketing Communications Articles | Scoop.it
When it comes to marketing, using integrated marketing techniques is the best way to cover all the bases and more effectively reach customers in a variety of ways. Here are 6 tips for successful integrated marketing.

Via BrBFI
Mai Lam's insight:

This article reveals 6 tactics that IMC campaigns should consider and include for it to be successful. They include; appealing to emotions, building strong partnerships, merging internal and external brand building, research, prioritizing employee satisfaction and writing well (effective communication). If all 6 strategies are accomplished, the company will gain its brand name (recognition) and furthermore have a strong advantage among its competitors.

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Rescooped by Mai Lam from Web site & Social Media Marketing
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7 Rules of Integrated Marketing Communications

7 Rules of Integrated Marketing Communications | Integrated Marketing Communications Articles | Scoop.it
Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....

Via GrupoNeo
Mai Lam's insight:

This article gives a great general outline to what IMC is about. The article also points out the 7 essential (golden) rules of integrated marketing communications and how a company can implement or take into consideration of these rules when wanting to achieve and/or maximize results.

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Anh Nguyen's curator insight, May 9, 2014 8:38 PM

This article provides some basic definition of IMC and its advantages in doing business. One of them is the ability to build a bond of both trust and loyalty through relationship marketing; a process that could allow brands to annihilate their competition. After that, this article move to the 7 golden rules of integrated marketing communication in order to keep an IMC campaign on the right track. 


It’s certainly worth taking efforts to follow those steps and marketers have to keep in mind that they must learn form their experiences and be ready to change in order to maximize the potential and the success of a campaign.

 

Rescooped by Mai Lam from Content marketing for b2b
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British Airways unveils digital billboards to remind customers how magical flying can be

British Airways unveils digital billboards to remind customers how magical flying can be | Integrated Marketing Communications Articles | Scoop.it
British Airways has unveiled digital billboards which will ‘interact’ with aircrafts flying overhead, as the brand looks to remind...

Via Monique Walhof
Mai Lam's insight:

This article shows how British Airways applied the use of digital billboards to help remind its customer's how magical it is to fly; from a child's perspective. An image of a little girl pointing in the direction of a plane as it flies pass the digital billboard. The flight number, its arriving destination and contact information will be displayed. This is a great example IMC as it reminds customers about the brand and what it can offer. Furthermore, how technology (such as digital billboards) is a great way to engage and catch a consumer's attention.

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Monique Walhof's curator insight, November 28, 2013 4:24 PM

I love this one:  Traditional advertising wrapped in a real time jacket.

Rescooped by Mai Lam from consumer psychology
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Twenty-five clever print ads

Twenty-five clever print ads | Integrated Marketing Communications Articles | Scoop.it

"Print may slowly be giving way to television and Internet, but it is still one of the most powerful advertising mediums ..."


Via Leona Ungerer
Mai Lam's insight:

This article talks about how the implementation of print ads and how they are still an effective advertising medium if applied carefully. The article displays 25 examples of interesting and successful print ads created by the companies in order to provoke a response from their consumers.

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Rescooped by Mai Lam from Digital-News on Scoop.it today
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12 Amazing Ways To Keep Your Audience Engaged

12 Amazing Ways To Keep Your Audience Engaged | Integrated Marketing Communications Articles | Scoop.it
Your blog can be an important tool in marketing your products or building brand awareness online. However, to achieve this objective; you must be ready to engage with your target audience.

Via Thomas Faltin
Mai Lam's insight:

This article evidently talks about 12 ways to keep an audience engaged in offered products by firms and to aid the building of brand awareness. Some tactics can include using humor, getting to know the audience and inspiring followers.

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Rescooped by Mai Lam from Marketing to women
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Marketing to Women: Women Rule Social Media « The Lipstick Economy

Marketing to Women: Women Rule Social Media « The Lipstick Economy | Integrated Marketing Communications Articles | Scoop.it

Marketing to Women: Women Rule Social Media. June 27th, 2011 § Leave a Comment. Women rule in social media, spending more time, contributing more, using mobile more and buying more than men. It's true.


Via Sarah Skelly
Mai Lam's insight:

This article states that women are more interactive, spend more time and most likely to participate in online websites which include Facebook and Twitter.Twitter has 64% of users being female and 58% of all Facebook users are women. LinkedIn is the only social website that draws in male users. This article can be of use to build an IMC campaign in hopes of increasing or gain female users/buyers.

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Rescooped by Mai Lam from SocialMedia_me
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How Oreo owns social media through Twitter, Instagram, Vine and Pinterest

How Oreo owns social media through Twitter, Instagram, Vine and Pinterest | Integrated Marketing Communications Articles | Scoop.it

Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year.


Via Kamal Bennani, Alessandro Rea
Mai Lam's insight:

The article showcases how the brand Oreo used different social media channels to successfully maintain its customers and engage reactions.  The brand Oreo uses Twitter as a way to communicate with the audience by sending humorous tweets (most of the times with pictures alongside) to trigger a response. Oreo's Instagram and Pinterest page also posts pictures of their fan's creative ideas/recipes by letting them use the Oreo cookie itself as a blank canvas. Oreo's Facebook page updates their followers with any news relating to the brand itself and also answers any questions they may obtain. Each of these channels displays the idea of how to remind customers about the brand itself.

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WorldWideExperience's curator insight, December 3, 2013 7:27 AM

Best with milk of course, but even better crumbled onto a dish of icecream.

Joan Stewart's curator insight, December 4, 2013 4:43 AM

How Big Brands Dominate Social Media - follow the leaders..... Article from econsultancy.com

Anh Nguyen's curator insight, May 9, 2014 7:49 PM

Oreo has used many different social media platforms as its effective tools in engaging with potential consumers in order to maintain brand loyalty. This article shows that Oreo keeps creating exciting and hilarious conversations which are known as "tweets" because the brand wants to talk with followers. The tweet may be a question, a photo or is linked to another social media platforms such as its website or Youtube video. 

To communicate with fans or other potential consumers, Oreo has also used Instagram and Pinterest app to post interesting and creative pictures full of delicious looking food or sometimes a new recipe idea which can make consumers feel interested in.

Oreo's Facebook page assists brand to update information about new products, events, promotions, etc in the fastest way to wide audiences. 

Via these social media platforms, Oreo and its consumers easily interact with each other because those platforms provide two-way conversations; hence, brands and consumers may remains a good consumer relationship after an IMC campaign. 

Rescooped by Mai Lam from MarketingHits
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6 Different Types Of Social Media Sharers

6 Different Types Of Social Media Sharers | Integrated Marketing Communications Articles | Scoop.it
Almost everyone is active on social media today. But do you have any idea which type of social media sharer are you? Read more to find out about the 6 different types of social media sharers.

Via Brian Yanish - MarketingHits.com
Mai Lam's insight:

This article identifies the 6 sharers of social media and how each of them play an important role to promote a business. The 6 social media sharers include the altruist (reliable, helpful towards friends and followers in sharing information via email or Facebook), the careerist (usually independent and uses sites such as LinkedIn to build professional relationships), the connector ( relaxed and creative, uses online offers and discounts and also shares them with friends and followers), the hipster (popular and tech-savvy, relies on quick methods to communicate such as Twitter and Skype), the boomerang (uses social media networks to gain reactions and validation) and lastly the selective - careful individual who prefers sending private emails and messages to making public shares. This is useful to IMC as it can aid in choosing who (what type of sharers) to promote its products in the social media world in hopes of gaining profits and brand awareness/equity.

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How Men and Women Use Mobile and Social Media Differently (Infographic)

How Men and Women Use Mobile and Social Media Differently (Infographic) | Integrated Marketing Communications Articles | Scoop.it

As the old saying goes, men are from Mars and women are from Venus.

An infographic from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.

 

For example, men are more likely to use social media for business and dating, whereas women are more likely to use it for relationships, sharing and entertainment.

 

But the differences don't end there.

 

Did you know that men prefer quick access to deals and information on social media, whereas women would rather have an encounter with a brand? And while only 18 percent of men will follow an organization for deals, 71 percent of women will.

 

But there are some aspects of social media on which both genders agree: Both enjoy social media ads that are funny or feature celebrity endorsements. (Hey, it's something, right?)

 

Learn more about how men and women use social media in the infographic. 

Mai Lam's insight:

This article states that women and men have different ways of using social media and mobile. It reveals women tend to rely on social media and mobile for relationship, sharing and entertainment purposes where as men use social media for business and dating reasons. Furthermore, Men are more likely to scan coupons or QR codes than women, in contrast, women tend to follow a brand for deals/sales. This article is relevant to IMC as it can be a source or an idea for a company to focus on a targeted market where they can endorse their products or services instead of aiming for a broad market. 

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LuceCEM's curator insight, April 24, 2014 7:54 AM

Interesante artículo sobre las diferencias en el Uso del `Social Media´ entre hombres y mujeres

Inside Market Strategy's curator insight, May 16, 2014 5:38 PM

Very interesting.

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Child of the 90s by Internet Explorer

Challenge:

Internet Explorer needs to reclaim its edge and share in the browser market.

 

Idea:

IE launched the campaign entitled ‘Child of the 90s’. IE was the default browser of many Net Gens back in the 90s. In order to reconnect with the target audience, the brand brings back iconic items from that era to remind Millenials of their affection of the brand.

Mai Lam's insight:

Aimed at the individuals who are born in the 90s, this video campaign is a great way to remind and reconnect consumers about Internet Explorer; emphasizing that it is still running today. The video takes the consumer back to memory lane when the web browser first started back in the 90s and how it has improved as the years went on. The catchphrase "you grew up, so did we" evidently states that the browser has progressed allowing new ideas and goods for consumers to purchase. This is a good example of brand awareness and equity.

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Abbey 's curator insight, May 6, 2014 11:22 PM

This internet explorer advertisement is targeting people that have strong memory of the 90s. It has a flash of multiple images describing and showing dated products and games. It’s a blast from the past and I found it exciting and entertaining to watch. They phrase they use “You grew up and so did we” indicates that internet explorer isn’t extinct and dated; it is still around and improved. Considering internet explorer competes now with google chrome etc, this advert is trying to notify consumers that internet explorer is not a thing of the past but it has grown with the future and is still very current. 

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10 Tactics for Increasing Your Customer Value and Loyalty

10 Tactics for Increasing Your Customer Value and Loyalty | Integrated Marketing Communications Articles | Scoop.it
While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the value behind customer retention and brand loyalty.

Via Diane Tira
Mai Lam's insight:

Any business should always make their customers feel valued and important as customer value and loyalty can be difficult to attain and maintain. This article states 10 ways in which businesses/firms can implement or take into consideration these tactics in the now or in the future to gain/retain consumers. 

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Rescooped by Mai Lam from AtDotCom Social media
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How Colors Affect Conversions - Infographic

How Colors Affect Conversions - Infographic | Integrated Marketing Communications Articles | Scoop.it
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.

Via John van den Brink
Mai Lam's insight:

This article states that colour can make a huge impact in a business's success. For example, the colour red is widely used in food chains such as Mc Donald's as it can cause a person's appetite to increase. Studies show that 90% of consumer's assessment of an item is based on colour alone.The article also reveals that females are attracted to blue, purple and green whereas males prefer blue, green and black. The article is relevant to IMC because it allows a business to consider colours  that can be used to build/grow their brand and to capture an audience's attention of the business's offerings.

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Rescooped by Mai Lam from Chocolat choc
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Milka Builds Brand Engagement Around Last Chocolate Square | Branding Magazine

Milka Builds Brand Engagement Around Last Chocolate Square | Branding Magazine | Integrated Marketing Communications Articles | Scoop.it

"Milka invites its French customers to make values like togetherness and welfare come alive in the brand's latest campaign called "Dare to be tender"..."


Via Leona Ungerer, milka
Mai Lam's insight:

Milka, a chocolate brand launched a campaign "Dare to be tender" for its French customers in hopes of promoting the message itself. This is done by taking out the last piece of chocolate and inviting the consumer to choose whether he/she would like to save the last piece for themselves or; send it to someone they care about through a personalized message via micro-site. It is relevant to IMC as it gives an opportunity for the consumer to engage in the campaign and furthermore help with the brand's image.

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8 Key Points to Effective Integrated Marketing Communications, by Didi Lutz

8 Key Points to Effective Integrated Marketing Communications, by Didi Lutz | Integrated Marketing Communications Articles | Scoop.it

Via Brittany R Taylor
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Jordan's comment, September 25, 2013 2:54 AM
yeah I agree with brit, there is no real formula with IMC for a business. if businesses can use the right marketing tool which can relate to the particular business, then effective IMC can be attained.
Marcel Renata's comment, September 26, 2013 4:31 AM
This article has again re-enforced the importance of IMC in my mind. Having learnt about the strong relationship between PR and Advertising a brand from this article, it has allowed me to think out of the box about IMC, recognizing as Jordan said ‘there is no real formulae with IMC to a business’.
Having been explained 8 key points provided clarity, and would be useful for any business implementing Advertising, PR and IMC.
Mai Lam's comment, March 16, 2014 3:51 AM
This article emphasizes on the importance of Integrated Marketing Communications to brands organisations through 8 essential key points namely message, advertising, public relations, sales/promotions, marketing, consistency, measurability and getting the right people. The article states how one of the key points consistency; is important to a business as they would want their consumers and potential customers to be reminded and understand what is it they are trying to get across about their brand/message.