Effect of Social Media on Movember
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Movember New Zealand

Movember New Zealand | Effect of Social Media on Movember | Scoop.it
The Movember Foundation is a global organisation changing the face of men’s health, where men grow...
Movember Group's insight:

How does The Movember Foundation keep relevant after their awareness month has ended? 

The initial days of December has seen the Movember New Zealand Facebook page posting a collection of aftermath updates. These have included awards ceremonies celebrating all of those who have participated in the month up and down the country. On an international scale, write ups about the Kiwi's who will be representing New Zealand in the 'International Man of Movember'. Social media allows The Movember Foundation to maintain their relevance even after Movember fundraising has ceased. Traditionally charities would focus most of their efforts on their awareness month, but with the use of Social Media those who have subscribed or followed the channels during the month of Movember are still reachable through content posted online.

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What You Need to Know About the 5 Most Successful Social Media Campaigns for Social Change

What You Need to Know About the 5 Most Successful Social Media Campaigns for Social Change | Effect of Social Media on Movember | Scoop.it
The Ice Bucket Challenge isn’t the first social media charity campaign to go viral — and based upon the success of these other online movements, it certainly won’t be the last.

The videos filled your Facebook and Twitter feeds for weeks. Everyone from your great aunt to your favorite actor to politicians jumped on the bandwagon and doused themselves with ice-cold water all in the name of charity.

Whether you love it, hate it or experienced the challenge’s chill firsthand, it’s official: The ALS Ice Bucket Challenge, in all its cold, wet glory, is a bona fide social media success. But it’s far from the first online marketing campaign to go viral. Here are five social media campaigns — and what you need to know about them — that have made a substantial impact on an organization’s efforts to raise awareness or funds for its cause.

1The Ice Bucket Challenge

Origins: Oddly enough, the Ice Bucket Challenge wasn’t originally started to support the ALS Association, a nonprofit dedicated to increasing awareness of, and fundraising for, the neurodegenerative disorder known as Lou Gehrig’s disease. While its origins remain murky, the first person to connect icing oneself to ALS was Chris Kennedy, a minor-league golfer, who took up the challenge on July 14. From there, it reached Pat Quinn, an ALS patient who has also been credited with starting the campaign. Quinn challenged his friend, former Boston College baseball player Pete Frates, who also has ALS. After Frates took him up on the challenge and posted his video on Facebook, it exploded on social media. In late July, the ALS Association noticed a surprising uptick in online donations and moved to capitalize on the campaign. While the remarkable growth of the challenge happened organically, the ALS Association has made a concerted effort to educate new site visitors about the disease and their work, even allowing donors to funnel their contributions directly to research.

Virality: In a summer news cycle dominated by international wars and domestic unrest, the reason why the Ice Bucket Challenge has traveled as far as it has for as long is its simplicity: Dump a bucket of water on your head; challenge others to do the same; donate to charity. The opportunity to one-up your friends by creating an original response to the challenge kept it interesting. The celebrity response hasn’t hurt, either.

The Bottom Line: As of press time, more than 3 million people and organizations have donated to the ALS Association, accounting for more than $110 million in total donations (and growing). Additionally, $3 million has been raised for the ALS Therapy Development Institute, a nonprofit focused on treatments, and £3 million was raised for the Motor Neurone Disease Association, a British nonprofit. Overall, videos of the ALS Ice Bucket Challenge have netted more than 1 billion views on YouTube.

2It Gets Better Project

Origins: The It Gets Better Project was created by media personality Dan Savage and his husband, Terry Miller, in response to an uptick in suicides by teens who were bullied because of their sexual orientation (or suspected orientation). The mission was to let LGBT youth know that life does indeed “get better.” The project began when Savage and Miller uploaded the first “It Gets Better” video to the campaign’s official YouTube page on Sept. 21, 2010. This video has since been viewed more than 2 million times. From there, thousands of people from around the world uploaded their own messages of hope on the campaign’s website. The It Gets Better Project continues to engage the community — both online and in person — to rally for LGBT rights and equality.

Virality: Thousands of celebrities, activists, politicians and media personalities have contributed their own messages to the campaign’s growing catalog of more than 50,000 videos, which include President Barack Obama, Ellen DeGeneres, Lady Gaga, Hillary Clinton, Facebook and Google employees, the Broadway community and many more. The campaign has also gone international — deploying programs such as conferences, pride festivals and government outreach to benefit LGBT youths on six continents.

The Bottom Line: More than 50,000 entries have been uploaded on the campaign’s website since its inception. So far, these videos have received more than 50 million views.

3Movember

Origins: The face of fundraising gets a bit hairy in November, when males around the world unite to grow mustaches to raise money and awareness for charities that support various men’s health issues, such as prostate and testicular cancers and mental health. Movember was started in Melbourne, Australia, in 2003 by two friends who were “questioning where the Mo had gone,” according to theMovember Foundation’s website (“mo” refers to the British spelling of “moustache”). About 30 friends got involved, but it wasn’t until a year later that Movember was connected to raising money for the Prostate Cancer Foundation of Australia. Over the next decade, the movement has gained traction and is now recognized and celebrated internationally.

Virality: There’s no denying that men love mustaches. They’re often considered a symbol of manhood (not to mention, good humor). But during the month of November, they become something more. As the Movember Foundation states, “Mo Bros, with their new mustaches, become walking, talking billboards,” using their social networks to garner support for their mustachioed journey. And with ambassadors like Nick Offerman of “Parks and Recreation”and his venerable ’stache, the campaign doesn’t seem to be slowing down anytime soon.

The Bottom Line: In just over a decade, the Movember movement has grown to include 4 million participants worldwide. Together, these “Mo Bros” and “Mo Sistas” have raised $556 million, which has funded 832 men’s health programs internationally.

4The Red Equal Sign for Marriage Equality

Origin: In March 2013, the United States Supreme Court was gearing up for hearings on two separate cases regarding gay marriage: one on the constitutionality of the Defense of Marriage Act and another on California’s much-debated Proposition 8, which banned same-sex marriage. In advance of the hearings, the nonprofit Human Rights Campaign (HRC), the largest lobby group for LGBT rights, outlined an extensive plan to bring the discussion about gay marriage front and center. One part of that plan is the now-iconic red-tinted version of their equal-sign logo. The organization posted the image on Facebook on March 25, 2013, urging supporters to make it their profile picture in support of gay marriage. The following day, actor and LGBT supporter George Takei changed his profile pictureto the symbol, garnering more than 80,000 likes and 40,000 shares. From there, the campaign took on a life of its own.

Virality: For the next few weeks, the Internet was awash in red as people across the country and around the world showed their support for LGBT couples. According to the HRC, the images created upward of 10 million impressions. Celebrities, politicians and for-profit companies took up the logo, as well. And then came the memes. Marriage equality officially went viral.

The Bottom Line: HRC’s posts appeared more than 18 million times in people’s newsfeeds. The organization’s website received more than 700,000 unique visitors within a 24-hour period, with 86 percent of site visitors being new. More than 100,000 people signed the group’s “Majority Opinion” petition within 48 hours, and it was shared more than 30,000 times. HRC’s Facebook followers grew by over 200,000 in two days, and it gained 26,000 Twitter followers. As for the Supreme Court rulings? Gay marriage supporters were handed two small wins.

5#BostonStrong for One Fund Boston

Origins: One simple hashtag, first used in a tweet of support from a Cleveland man, Curtis Clough, following the Boston Marathon bombing on April 15, 2013, helped spur one of the most effective victim-relief efforts in U.S. history. As the nation reeled from this tragedy, which left three people dead and an estimated 264 injured, #bostonstrong started popping up all over social media as a rallying cry of solidarity and defiance. The slogan was printed on T-shirts, placed on billboards, written on the sidewalks, used in speeches and, eventually, utilized as a way to raise money for the victims through One Fund Boston, which was established by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino. (Read more about the story behind One Fund Boston.)

Virality: “There’s always been a social aspect to giving, even before the Internet,” says Rick Cohen, director of communications for the National Council of Nonprofits. “Now some groups are trying to find that magic formula for what’s going to take off. Unfortunately there no one equation that works. If there was, every organization would have something go viral. You have to have a little bit of luck, in addition to some good strategy, to make it work.” Since Clough’s first tweet was sent out (as of April 2014), The hashtag #bostonstrong has been used more than 1.5 million times, but the term has extended far beyond the Internet and has taken on a life of its own as a post-tragedy brand. “#Bostonstrong is about the triumph of community,” Gov. Patrick tweeted on the first anniversary of the bombings.

The Bottom Line: One Fund Boston has raised more than $72 million, which enabled each of the families of those killed and each victim with double amputations to receive $2.2 million, and each victim who lost one limb to receive $1.1 million.



Read more: http://nationswell.com/social-media-campaigns-successful-at-change/#ixzz3DyLfrkHK



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Movember Group's insight:
The Movember Foundation is one of the top social media campaigns to date! It’s made a substantial impact to the organisation in raising awareness and funds for the cause by using their social networks to harvest support for their ‘mustachioed’ journey. The article emphasises that the campaign won’t be slowing down anytime soon.
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Danielle Gillespie's curator insight, September 27, 2014 11:20 PM

Social media and how it benefits fundraising for NFP organisations @ashali89

Janardin Bhana's curator insight, October 2, 2014 2:20 PM

Viral marketing. Some great ideas on how social media has helped charities 

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Why You Should Register for Movember (feat. Samuel L. Jackson!) - YouTube

CollegeHumor is proud to support Movember. Grow a moustache with us and support global men’s health. Register at Movember.com. See more http://www.collegehum...
Movember Group's insight:

Why support Movember? The charity has gone worldwide, with popular well known groups like CollegeHumor and stars like Samuel L Jackson supporting this great Cause. More and more people are getting behind the cause with social media the main drive in growing the charity. The design of the charity has allowed people to take the concept into their own hands and use their own creativity to adapt and make it their own. 

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More to Celebrate !

More to Celebrate ! | Effect of Social Media on Movember | Scoop.it
Movember, the month formerly known as November, is a moustache growing charity event held during November each year that raises funds and awareness for men's health.
Movember Group's insight:

The charity has increasingly grown, and with its growth have come new ideas to help keep the movement continually move in the right direction. Mo Parties, Gala Parties & Movement activities have been introduced to help raise a greater awareness and reach a wider audience. It also helps to have fun while promoting this great cause and helps to raise more money in supporting the cause. 

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Top Kiwi efforts this Movember

Top Kiwi efforts this Movember | Effect of Social Media on Movember | Scoop.it
Ladies rejoice: Movember is complete. So how did our famous lads fare on the facial hair front?
Movember Group's insight:

This is a cool article specific to New Zealander's support of Movember - showing photos of celebrities and every day NZ'ers and their different moustache efforts. Currently the total is at $1 million raised by New Zealander's, with more donations still coming in on the 1st of December at a rate of $5000 per hour. 

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Movember New Zealand

Movember New Zealand | Effect of Social Media on Movember | Scoop.it
Movember, the month formerly known as November, is a moustache growing charity event held during November each year that raises funds and awareness for men's health.
Movember Group's insight:

Amazing to see what these #MoBros with the support of their #MoSistas, have achieved for #MensHealth in a month! Proud Kiwi moment to see #NewZealand in the top 10 global standing, raising over a million dollars! 

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Movember New Zealand

Movember New Zealand | Effect of Social Media on Movember | Scoop.it
The Movember Foundation is a global organisation changing the face of men’s health, where men grow...
Movember Group's insight:

How does The Movember Foundation keep relevant after their awareness month has ended? 

The initial days of December has seen the Movember New Zealand Facebook page posting a collection of aftermath updates. These have included awards ceremonies celebrating all of those who have participated in the month up and down the country. On an international scale, write ups about the Kiwi's who will be representing New Zealand in the 'International Man of Movember'. Social media allows The Movember Foundation to maintain their relevance even after Movember fundraising has ceased. Traditionally charities would focus most of their efforts on their awareness month, but with the use of Social Media those who have subscribed or followed the channels during the month of Movember are still reachable through content posted online.

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An Overall Summary of The Great Cause that is MOVEMBER

An Overall Summary of The Great Cause that is MOVEMBER | Effect of Social Media on Movember | Scoop.it
in celebration of the passing of Movember and my husband's wonderful, yet brief, participation in it...
Movember Group's insight:
A great all round summary in easy to read pictures on what Movember is , where it started and the hype behind the great Movement ! No further explanation needed. ! The picture speaks for itself. 
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The real meaning of Movember, NZ's Stats

The real meaning of Movember, NZ's Stats | Effect of Social Media on Movember | Scoop.it
Movember, the month formerly known as November, is a moustache growing charity event held during November each year that raises funds and awareness for men's health.
Movember Group's insight:

Movember is becoming increasingly known as moustache growing month however the main cause can sometimes get lost amongst all the publicity of the charity event. These states point out how common men suffer health issues and show the importance of getting check and help to create that positive stigma around getting checked when health issues arise with in men.The idea is to bring about change and give men the opportunity and confidence to learn and talk about their health and take action when needed. #openup

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How To Kill a Mustache - YouTube

Offing a mustache is more complicated than you thought. Get the "Viva La Mustache" T-shirt: http://dftba.com/viva Find it on Reddit - http://bit.ly/Redditmus...
Movember Group's insight:

This 'How To Kill a Mustache' video was posted on the Movember Foundation page to signify the end of the Movember awareness month, and is an effective way for the foundation to communicate with publics about ditching the stache, but continuing to be aware as donations can be given at any time of the year. 

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