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System Thinking and UX Part 1: Exploring Systems and Our Addictions

System Thinking and UX Part 1: Exploring Systems and Our Addictions | 數位公關 | Scoop.it

The information flows are altered by the goals of a system and where these flows go is determined by the structure of the system. All these flows, feedback loops and structure lead to non linear behaviours that are more than the sum of their parts. Any change will therefore have an effect beyond the locality of that change.

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How To Use Social Media To Improve Customer Relations

How To Use Social Media To Improve Customer Relations | 數位公關 | Scoop.it

Your customers are connected to you in large numbers through social media. Learn how to use it the right way!


Via Tolokonnikoff - Seratoo
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3 Social Media Automation Tools for Marketers |...

3 Social Media Automation Tools for Marketers |... | 數位公關 | Scoop.it
Discover 3 social media automation tools to help you be more productive and efficient with the execution of your social media strategy.

Via Bridge PR & Media Services
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6 Ideas to Kick-start Your Content Creation – #blogging #content

6 Ideas to Kick-start Your Content Creation – #blogging #content | 數位公關 | Scoop.it
Coming up with ideas for content creation can often be a challenge. Here are 5 easy and free tools for sourcing content ideas.

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Content Curation for Lead Nurturing

Content Curation for Lead Nurturing | 數位公關 | Scoop.it
Why marketers can and should use content curation as an effective, easy way to nurture leads.

Via Guillaume Decugis, Bridge PR & Media Services
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Stephanie Trembath's curator insight, July 30, 2013 4:33 PM

Who says marketing directors aren't artists? 

Peg Corwin's curator insight, August 17, 2013 10:22 AM

Two examples show how sharing relevant content with clients in emails can nurture leads.

Thorsten Strauss's curator insight, September 3, 2013 4:39 AM

Content marketing is not only for lead generation but also nurturing. Article has good example. 

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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | 數位公關 | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum

Via Robin Good, Bridge PR & Media Services
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Ali Anani's curator insight, March 4, 2014 12:39 AM

Curate using this visual map

Monica S Mcfeeters's curator insight, March 30, 2014 9:18 AM

This will be helpful to share to those wondering about content curation.

Jeff Domansky's curator insight, September 1, 2014 11:53 PM

Valuable collection of the art of curation from Robin Good.

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Building up Social Media Marketing Strategy

Building up Social Media Marketing Strategy | 數位公關 | Scoop.it
Nowadays most companies move to the Social Media world without considering constructing a strategy. Like for all marketing activities, expecting a return on investment requires establishing a protocol of action.

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Want to Screw Up Your Social Media? Keep Doing What You’re Doing. - The Experts - WSJ

Want to Screw Up Your Social Media? Keep Doing What You’re Doing. - The Experts - WSJ | 數位公關 | Scoop.it
What’s the biggest mistake companies make with social media? They try to go social with the same old way of doing things.
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What your SME can learn from social media

What your SME can learn from social media | 數位公關 | Scoop.it
Marketing strategy, planning and implementation, design, e-marketing, telemarketing, PR and event management for SMEs in Winchester, Southampton, Basingstoke, Newbury and Hampshire from TLC Business.
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Who Should Manage Your Social Media Programs? Content Marketing Moving to Core of PR Strategy

Who Should Manage Your Social Media Programs? Content Marketing Moving to Core of PR Strategy | 數位公關 | Scoop.it
Company executives are divided on who should manage their social media properties.
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Choisir parmi 13 licences libres pour ses créations originales

Choisir parmi 13 licences libres pour ses créations originales | 數位公關 | Scoop.it

Sur son Wiki de ressources et de projets innovants FABlabo, l’association PiNG (Nantes) a créé et met à disposition une affiche-infographie bien utile baptisée Protéger ses travaux avec des licences libres (voir ci-dessous).
Cette infographie sous la forme d’un poster met en avant 13 licences libres pour publier, diffuser, partager, communiquer, reproduire, distribuer, exploiter et adapter l’oeuvre (texte, image, photo, son…) bref tout média qui fait l’objet d’une création originale.

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YouTube Secrets, Content Curation and Writing Productivity Tips for Marketers!

YouTube Secrets, Content Curation and Writing Productivity Tips for Marketers! | 數位公關 | Scoop.it
This week's content marketing strategy guide from the most popular blogs concentrates on advanced content techniques.

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Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study - Business 2 Community

Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study - Business 2 Community | 數位公關 | Scoop.it
RT @CateF: RT @B2Community: Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study http://t.co/nv8MGelIq0

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Juliana M.'s curator insight, August 31, 2013 1:58 PM

PR crisis example - what NOT to do!

Deanna Moore's curator insight, September 13, 2013 9:04 PM

I think that the PR reps should have seen this coming. Given the previous launches from past expo's, the creaters have always had interesting ideas that made consumers extremely excited about the release of the product. When the X Box launched and the consumers didnt seem to interested about the product, the PR representitves should have come up with a solution to ensure that the issues were addressed. After they addressed the concerns of the target markets they should have found a way to fix the problems before the release date of the product. If the issue wasnt ignored for long periods of time the consumers wouldnt have lost faith in the creaters of the x box.  The main point is that if youre releasing a product to anyone, you should make sure that you have your PR reps availible to deal with crisis managment and not ignore the problems at hand.

Janine Lloyd's curator insight, November 27, 2013 1:57 AM

If you haven't read this case study article yet, it is a great examples of what companies do wrong in a crises situation:

Come out shrugging

Lose the conversationRetreat into silenceGet hurt by the competitionU-turn
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5 Creative Agencies to Follow on Instagram | PR Couture - Fashion PR, Marketing, Social Media, Jobs, Strategy & Smarts

5 Creative Agencies to Follow on Instagram | PR Couture - Fashion PR, Marketing, Social Media, Jobs, Strategy & Smarts | 數位公關 | Scoop.it

There’s no denying that Instagram seems to have become the fashion industry’s social media platform of choice when it comes to visually engaging with followers. What kind of content are agencies posting? Here are a few of the our top picks for PR and creative agencies creating compelling stories about themselves and their clients on Instagram.

 


Via Lennie Appelquist
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100 Social Media, SEO and Digital Marketing Sta...

100 Social Media, SEO and Digital Marketing Sta... | 數位公關 | Scoop.it
100 Social Media, SEO and Digital Marketing Statistics 100 Social Media, SEO and Digital Marketing (100 Social Media, SEO and Digital Marketing Statistics /@BerriePelser | @scoopit http://t.co/b7ycyalJKe)...

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6 Social Media Skills You Need in Marketing and PR | Social Media Strategy | Online PR | Proactive Report | Sally Falkow

6 Social Media Skills You Need in Marketing and PR | Social Media Strategy | Online PR | Proactive Report | Sally Falkow | 數位公關 | Scoop.it
According to an article in Forbes, whether you’re just starting out, or you learned your Marketing skills years ago and need to get up to speed, these six skills are essential: How to build and nurture an online community.

Via imaginetsa
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Social Media Marketing

Social Media Marketing | 數位公關 | Scoop.it
Blog post at Socialable : If you want to harness the global power of social media marketing on the World Wide Web, our social media marketing service is designed to p[..] (Need some help to develop your #socialmedia strategy that gets results?
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Need High-Value Links? Blend Social Media and SEO Activities - Search Engine Journal

Need High-Value Links? Blend Social Media and SEO Activities - Search Engine Journal | 數位公關 | Scoop.it
Need High-Value Links? Blend Social Media and SEO Activities
Search Engine Journal
With the increasing influence of social networking websites and online marketing today, combining your SEO strategy with social media is a smart step.
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Link Building: A Strategy for Content Marketing

Link Building: A Strategy for Content Marketing | 數位公關 | Scoop.it
Link building techniques that work is a presentation from Sean McGinnis, which has turned into a webinar for Spin Sucks readers. Download for free here.
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