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How can you educate consumers and make them your marketeers
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How Coke got 52 million Facebook likes - Key to engaging customers

Authenticity and transparency are the keys to engaging consumers—and becoming a social media force.
FORTUNE -- Coca-Cola has 52 million “likes” on Facebook.
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Google launches consumer education campaign for digital literacy - AGBeat

Google launches consumer education campaign for digital literacy - AGBeat | Edumarketing | Scoop.it

Google's Good to Know project As the word "Google" has become a noun and a verb in American culture, the nation simply accepts the company as a part of (Google launches consumer education campaign for digital literacy


Via Tracy Parish
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Engaging Today's Empowered Consumer

Now that customers routinely rely on many sources of information and discuss brands with each other online before engaging with the brands themselves, the rules of customer engagement have changed.
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The power of influencing through Facebook

Express who you are through all the things that you do -- the music you love, the recipes you enjoy, the runs you take, and more. Learn how to add apps to yo...
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VIRAL MARKETING THROUGH SOCIAL NETWORKING SITES WITH SPECIAL REFERENCE OF FACEBOOK

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce exponential increases in brand awareness, through self-replicating viral processes, analogous to the spread of a computer virus. It can often be word-of-mouth delivered and enhanced online; it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly. This paper throws light on the concept that how viral marketing takes place through social networking sites by taking example of Facebook.

 

Source: http://www.indianresearchjournals.com/pdf/IJMFSMR/2012/July/15.pdf

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The New Multi-Screen World Infographic | Think with Google

The New Multi-Screen World Infographic | Think with Google | Edumarketing | Scoop.it
A visual summary of how consumers use different devices together. Multi-screening has quickly become the norm and people have developed specific preferences related to using devices at the same time or in sequence.
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