Education
5 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Appolon Noel
Scoop.it!

6 Tips to Increase Your Social Media Shares : Social Media Examiner

6 Tips to Increase Your Social Media Shares : Social Media Examiner | Education | Scoop.it
By making a few adjustments to how you create, publish, and post your content, you can increase the likelihood that others will share it more often.
more...
No comment yet.
Rescooped by Appolon Noel from It's Your Business
Scoop.it!

How to Leverage Offline Marketing Strategies for Online Success

How to Leverage Offline Marketing Strategies for Online Success | Education | Scoop.it
“Networking events, trade shows, and public speaking aren't going away. Learn how to leverage offline marketing strategies to benefit your online marketing.”
Via The Fish Firm II
more...
No comment yet.
Rescooped by Appolon Noel from Public Relations & Social Marketing Insight
Scoop.it!

5 Creative Ways to Use Video Marketing

5 Creative Ways to Use Video Marketing | Education | Scoop.it

One of the most effective types of visual content is branded video that’s both engaging and informative. If you’re eager for your audience to tap those Play and Share buttons, then you’re not alone. Video content is all the rage these days and the proof is in the data:

- Video views on Facebook doubled from 4 billion per day to 8 billion per day in 2015. - 96% of B2B companies use video as part of their online marketing strategy. - Brands see a 157% increase in organic search engine traffic from videos. - Videos increase the likelihood of online purchases by 64%. - 70% of marketers say that video creates higher conversion rates than any other type of content.

Video is undeniably important for businesses of all varieties, but that also makes it a competitive content marketing tactic. In order to stand out in the crowd, brands have to deliver their video content in original and engaging ways. Keep reading for five examples of how marketers can incorporate video into their content strategy creatively and earn those coveted shares....


Via Jeff Domansky
Appolon Noel's insight:
Curating and sharing these as tools are efficient in marketing your brand
more...
Jeff Domansky's curator insight, May 3, 2016 10:32 PM

Here's why video is so important to your marketing strategies.

 
Rescooped by Appolon Noel from Public Relations & Social Marketing Insight
Scoop.it!

What makes video content marketing great? Follow these key principles

What makes video content marketing great? Follow these key principles | Education | Scoop.it

There is a cartoon from Tom Fishburne of Marketoonist where a young child says to her father at bedtime: “Daddy, instead of a story, can you read me some branded content?” Even though the cartoon was penned in 2013, the message still resonates. Anyone reading this will know content marketing can be a jewel in a campaign’s crown, but if it’s too obviously ‘branded content’, consumers will spot it a mile off and tune out much like they do with regular advertising.By throwing another platform into the equation, such as video, it’s simply not good enough to assume the platform you’re using is the differentiator, and just repeat the same content. “The video media landscape is more sophisticated than ever, with Facebook, Twitter, Instagram and Vine revolutionising rich content discovery,” a paper from Cedar Consult argues. “The time has come for branded video to raise its game....”


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 15, 2015 8:09 PM

Thoughtful post and tips to help you maximize the impact of your video marketing.