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Twitter Guide for New Businesses [infographic]

Twitter Guide for New Businesses [infographic] | Econ 101 | Scoop.it
This handy infographic from the team at renderpositive is intended to help small businesses to understand how to use Twitter better, and how can it help your business connect with potential customers, amplify your brand message, and ultimately grow.

Via Lauren Moss
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Kwang Hyun's curator insight, December 11, 2013 1:46 AM

How can new businesses use twitter as their advertising tool. This is another positive step for our future advertising.

Kwang Hyun's curator insight, December 12, 2013 10:44 PM

This is a very good infographic about how the new business can use the twitter as their important tool. This shows the future of business will be run with a social media tool such as Twitter.

Stéphane Hardel's curator insight, December 15, 2013 6:08 AM

Comment bien gazouiller

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Currency Crisis: Bernanke: To Print or Not to Print…?

Currency Crisis: Bernanke: To Print or Not to Print…? | Econ 101 | Scoop.it

In his latest Merk Insight letter, Axel Merk discusses the possible policy actions the federal reserver, via Ben Bernanke, make take, and although unlikely for now, one of the latest tool would be to lower the interest rate the Fed pays on bank reserves to possibly 10 basis points or zero.


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Wall Street Rant: Morningstar Continues Rollout of Analyst Mutual Fund Ratings, Only 7% Negative.

Wall Street Rant: Morningstar Continues Rollout of Analyst Mutual Fund Ratings, Only 7% Negative. | Econ 101 | Scoop.it

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Barack Obama: The $1 Billion Candidate

Barack Obama: The $1 Billion Candidate | Econ 101 | Scoop.it
The president's latest fundraising haul puts him on pace to make campaign finance history.
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5 Common Sense Social Practices Businesses Often Ignore

5 Common Sense Social Practices Businesses Often Ignore | Econ 101 | Scoop.it

It’s never too late for a refresher (or reminder) course. Is your business doing all five things below?


1. Cross-promote your links.
No matter how many social platforms your business has, you should cross-promote them as much as possible. Your Twitter bio should include links to your Facebook and Pinterest pages. Your Facebook page should link to Pinterest and Twitter, and so on… Why? Because why not? Your likers should know where they can connect with you elsewhere. The worst that could happen is they don’t click. Otherwise, they do. New fans!

 

2. Socialize your website.
Post links to your social platforms right on your homepage in a highly visible spot and on every additional page. How come? Long gone are the days when your hard-to-find ‘Contact Us’ page was the only spot that made sense for these buttons. If a potential customer can’t find your social platforms in the miniscule time they’re on your site, you lose that connection.


3. Thank your fans.
When you reach a great milestone—2 million fans, 300,000, even a few hundred—show them your appreciation. Brands like Cadbury, Ferrari, Heineken, Samsung, Nautica and The Rolling Stones all thought creatively about how to thank their followers. (Read here). Why should you? Well, is your business getting talked about for doing something cool and unique? And also, we have yet to see an instance where thanking fans backfired.


4. Respond to them.
According to a recent trend report, nearly 60 percent of social media users said they expect responses from brands on comments regarding service. Not only that, but a different study showed that 65 percent of customers prefer contacting businesses via social over a phone call. And yet, 60 percent of companies don’t respond at all. What gives? Answer them! You could potentially cut down on call center costs, give your customers what they want (an answer) and perhaps make believers out of them. How frustrated are you when you can’t get a fast answer from a business you’ve dealt with?


5. Write well.
Picture this: You write a tweet with a misspelled word or bad punctuation, and it happens to be a tweet people want to RT. Before long, your poorly written 140-word representation of your brand is being flashed across screens everywhere. Why care? You’d never let a grammar mishap or typo slide by on marketing or advertising materials: how you come across on social should be handled the same way.

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An app aimed at transparency

An app aimed at transparency | Econ 101 | Scoop.it

Super PAC App, the brainchild of recent Harvard Kennedy School graduate Jennifer Hollett and her MIT classmate, gives voters information on the big-money donors behind this season’s campaign ads in real time.

 

 

"...Hollett met Siegel, who graduated from MIT’s Sloan School of Management in June, in a course she took at MIT’s Media Lab on the growing field of “social television”; the idea grew out of an assignment for the class. Since graduation, the two have been working “around the clock” to keep up with the ever-growing roster of ads, both positive and negative, that have saturated media markets across the country..."


Via Jenny Pesina
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