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FlowChart Infographics Are COOL: Best Science Fiction Books Example #StealThis

FlowChart Infographics Are COOL: Best Science Fiction Books Example #StealThis | Ecom Revolution | Scoop.it
Flowchart infographics always grab my attention because they require the reader to interact with the infographic. Helping guide your decisions and choices which
Martin (Marty) Smith's insight:

Flow Chart Infographics Rock
This much information coming at once feels overwhelming. I took a second pass at this "Flow Chart Infographic" and it is pretty cool. Start by answering the question below the NPR logo (the two green circles) and then follow where the branches lead.

Pretty cool if someone crazy feeling at frist.  #StealThis for your Ecom site. 

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SEO and The New Now via ScentTrail Marketing

SEO and The New Now via ScentTrail Marketing | Ecom Revolution | Scoop.it

There is a new sheriff in town. There are two new sheriffs in town an angry Penguin and a pining penguin.


Google's algorithm changes add gasoline to a fire that was already burning - marketing in REAL TIME or The New Now!

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Reviews Are Critical User Generated Content: Review of Reviews [Infographic + Marty Tips]

Reviews Are Critical User Generated Content: Review of Reviews [Infographic + Marty Tips] | Ecom Revolution | Scoop.it
It’s not even just e-commerce sites that allow reviews either. Local Directory sites allow customers to review businesses, whether the business encourages them or not.
Martin (Marty) Smith's insight:

Ecom & Reviews Birds of a Feather
You can't run a successful ecommerce website without reviews. I would go further and say you can run a successful #Ecom website without User Generated Content (UGC). Excellent infographic explains why.

 

5 Tips For How To GET Reviews & UGC

* Gamify - provide social capital as reinforcement.

* Glorify - Reviewer of the month and other accolades.

* Review Reviewers - ask community to rate reviewers, brand the best of them.

* Contests - make becoming a reviewer a hard won prize like Amazon.

* Give 'em a Job - once you find the 1% willing to contribute gives them a "job" and that will help recruit others in kind.

BTW, I don't agree that a negative review means your company is dead. I posted on how to turn negative reviews around not long ago:

 


Turn Negative Reviews Into Money
http://scenttrail.blogspot.com/2011/07/turn-negative-reviews-into-money.html

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DATA and Ecom Retailers Don't Play Well Together: New @Bronto Study

DATA and Ecom Retailers Don't Play Well Together: New @Bronto Study | Ecom Revolution | Scoop.it
RSR and Bronto Software survey provides insights into use of consumer path-to-purchase data (New report provides insights into use of consumer path-to-purchase data http://t.co/ECoTzF6puK #retail...
Martin (Marty) Smith's insight:

Ecom Retailers Need To Plug Holes, Make Money
Wow, this study from my favorite email platform (@Bronto) will blow your hair back. Plug even a few of these gapping holes and it could mean millions in sales for ecom retailers. 

Follow any two of the ideas in this study and ecommerce retailers could be using email marketing to profitably increase sales. Amazing with all the new shinny things how blocking and tackling is still the best place to MAKE MONEY NOW.

Great study and tips from Bronto. BTW, email is under pressure from mobile and hyper local, but still beyond valuable to ecommerce.  

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The Top 15 Apps For The New E-Commerce

The Top 15 Apps For The New E-Commerce | Ecom Revolution | Scoop.it
:: By Mitchell Harper and Eddie Machaalani,Co-founders and Co-CEOs, Bigcommerce :: Statistics show that online shopping is growing rapidly — a trend that presents both opportunities and challenges for entrepreneurs selling via websites.
Martin (Marty) Smith's insight:

I would argue a few of these such as Bronto for Mail Chimp. A few I don't know since I left my job as an Ecommerce Director three years ago. Tools are what keeps any Ecom Director sane and there are some stellar tool recommendations here.

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Load Times WRONG Direction - Top Retail Sites Page Speed Study [Infographic]

Load Times WRONG Direction - Top Retail Sites Page Speed Study [Infographic] | Ecom Revolution | Scoop.it

If we don't stop building complicated calls into our web page we will forget the reason they are there in the first place - to convert. This excellent infogrpahic shows leading retail websites load times are going in the wrong direction.


Provides excellent information on baselines too. When in doubt, cut down on the Javascript and calls. Do you REALLY need that rollover or fancy plugin? Plugins can fight with eah other too causing hard to diagnose conflicts. When in doubt, keep it clean and simple to make more money.


Via Sumit Roy
Martin (Marty) Smith's insight:

Page speed is critical to SEO and conversion and, as this infographic shows, page speeds are going in the wrong direction.

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10 Design Tips For Winning Small Business Websites

10 Design Tips For Winning Small Business Websites | Ecom Revolution | Scoop.it
10 Tips For Designing a Winning Small Business Website by Bill Ross of LinchpinSEO in Chicago
Martin (Marty) Smith's insight:

+ Five More SMB Website Tips
Solid tips from my friend Bill Ross. Here are additions.

* Email Subscripton Form in prominent position.

* Social Shares.

* UGC (Comments, Reviews, Profiles).

* Feeds (News, Curation).

* VISUALS (Videos, Pictures, Graphics).

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Video Content Marketing: 4 Keys To An Effective Strategy

Video Content Marketing: 4 Keys To An Effective Strategy | Ecom Revolution | Scoop.it
Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it.

Via malek, Jesús Hernández
Martin (Marty) Smith's insight:

Excellent tips here on video marketing for business. Challenge BEGINS when video is created. Still need to market, Be aware of SEO and watch a set of KPIs that will inform, tweak and convert. 

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malek's curator insight, March 22, 2013 3:20 PM

a highly catching article

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Why Etsy.com (Platform) Crushes RedEnvelope.com (Website)

Why Etsy.com (Platform) Crushes RedEnvelope.com (Website) | Ecom Revolution | Scoop.it
Etsy had more page views in January that it did in December, which is pretty impressive, considering the December holiday rush.

Via John van den Brink
Martin (Marty) Smith's insight:

Platforms Crush Websites
Etsy.com is a machine. They have 100M pages in Google and are one of my favorite examples for Platforms crushing Websites: http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html . 

Compare 100M to an old line gift retailer such as RedEnvelope.com's 22,000 pages in Google and you see the devastation a platform capable of generated User Generated Content (UGC) creates.  

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John van den Brink's comment, March 17, 2013 11:09 AM
Thank you very much for the re-Scoop Martin!
YDeveloper's comment, September 16, 2013 5:27 AM
Etsy is really a powerful tools. The reaction is reasonable.
YDeveloper's comment, September 16, 2013 5:29 AM
www.ydeveloper.com/e-smart-ecommerce-suite.html
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The NY Eyeglasses Merchant Backlash: "Bad Merchant" Rankings Later This Year

The NY Eyeglasses Merchant Backlash:  "Bad Merchant" Rankings Later This Year | Ecom Revolution | Scoop.it
Had a bad experience purchasing from an online merchant? Google says it wants to protect searchers from that, and it may crackdown later this year with changes intended to prevent bad merchants from ranking well.
Martin (Marty) Smith's insight:

The Semantic Problem

When The NY Eyeglasses website showed up a weakness in Google's algoritm, that Google can't tell the difference between good and bad rankings, they moved to crush HIM. 

The Problem Remained.

If you missed the story a brazen website in NYC was horrible at customer service on purpose. They wanted the rants against them since those rants on review websites helped push their SEO rankings through the roof. They would achieve top rankings when the juice-rich bad reviews poured in.


The eyeglasses website found a seam in Google's lack of semantic understanding. A link, in the current Google world, is valuable no matter what the semantic context. Google landed on this fool like a ton of bricks by chaging their algorithm FOR HIS WEBSITE proving when you mess with the bull don't talk about it in the New York Times. 

Google may close this loophole later this year as Navneet Panda's amazing algorithm begins to UNDERSTAND the difference between good and bank links or the sentiment behind them. 


Merchants with bad reviews beware. 
 

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Beginning of End For Big Box Retailers? Kimberly-Clark Tests Ecom

Beginning of End For Big Box Retailers? Kimberly-Clark Tests Ecom | Ecom Revolution | Scoop.it
Kimberly-Clark tests ecommerce options Warc "We're seeing significant growth in the online channel through our retail partners," Adrian Percival, senior manager of ecommerce at Kimberly-Clark UK, told Marketing Week, "and we're determined to win in...
Martin (Marty) Smith's insight:

Wow, apparently big brands are takign the "publisher' thing seriously and are adding ecommerce and a direct buy component in Europe. Should P&G and a few other major consumer products goods retailers follow it will take a big chunk out of the Walmart-itization of the world. 

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Why It Pays to Be a Category Creator - Harvard Business Review

Why It Pays to Be a Category Creator - Harvard Business Review | Ecom Revolution | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Martin (Marty) Smith's insight:

Find New Categories In Keyword Research

It is possible if you work hard enough and look between the lines a little to find new categories by conducting extensive keyword research. This kind of research is arduous and takes time, but it can pay huge returns.

Returns are "huge" because you know going in the new category is yours for the taking AND you know the language to use to do the taking. I agree with HBR, finding new categories is essential and inexpensive compared to creating new products in old categories.

Creating new products in old categories is trench warfare. You move an inch they take it back and move you back an inch. Think of the death dance Pepsi and Coke have waged for years. All that money spent for so little.

Instead of trench warfare I like to think in terms of BLUE OCEANS and redefinitions of value the way Cirque du Soliel redefined "circus" by cutting out all the things that cost big bucks and keeping the cool fun stuff. If you've seen the recent Ringling Brothers ads you know Cirque has won (the ads are all about the tumbling with some lions and elephants thrown in).


I like to win by THINKING and, when possible, get that THINKING directly from potential customers via keywords.

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Sometimes Web Design Is About Money: How the Tar Heel Traveler website could matter

Sometimes Web Design Is About Money: How the Tar Heel Traveler website could matter | Ecom Revolution | Scoop.it

Scott Mason is our excellent local CBS affiliate WRAL's Tar Heel Traveler. Scott interviewed me yesterday for our Cure Cancer Starter video and I agreed to take a look at his website to say THANKS. 

This post is about why "web design" is a dangerously vague term now and why sometimes creating a website that works is about the money or about finding experts capable of making money online to help create your online presence.   

Martin (Marty) Smith's insight:

The Tar Heel Traveler Website
Scott Mason is an amazing visual storyteller. He creates "slice of life" pieces for our excellent local CBS affiliate WRAL TV. You can watch Scott's videos by clicking on the link below:

The Tar Heel Traveler on WRAL 

 

Scott wrote a great book about a year ago on his travels across North Carolina. The book has been a big hit selling several thousand copies (this is very unusual, most books only sell a handful of copies). Scott created a website to support the book:

TheTarHeelTraveler.com

The Magic Math of Making Money Online
There is a large group of "web designers". There is a smaller group of Internet marketers that know how to design a website to matter more and more every day. Finally this is a TINY SET of Internet marketers that really know how to make money online. 

That third set can't be larger than a few thousand people in the world. I've managed teams that have made millions online, but my talent is in recognizing the kind of skills and minds necessary. I know how to create a team that feeds off each other, teams capable of creating websites that matter more and more and so make millions. 

I haven't met the designer who created TarHeelTraveler.com, but they made many unforgivable mistakes including:

* Site doesn't have social support. 
* No blog (Scott is an amazing writer).
* Title is poor and they are poor throughout.

* Conventions such as "HOME" is violated (welcome instead). 

* Visuals could be better. 

 

To the designer’s credit the site was created in cascading style sheets and it loads fast, but those benefits don't overcome the site's significant issues. 

The lack of social support is, at this time, is unforgivable. The site has a PageRank (PR) of 2 and that is only because WRAL is driving a PR5 into it. This website design has NO CHANCE to scale or matter much. I just wrote a note to Scott explaining that this site in 2002 or 2003 might have worked; now a website design like this is dead on arrival. 

Platforms Vs. Websites  
I wrote a piece on the death of the "closed loop" website, a website such as TarHeelTraveler.com that is talking to itself about itself, in 2011. Platforms vs. Websites is about changes created by social and mobile (sometimes called SMobile).  

The GOOD NEWS is you can use OPP (Other People's Platforms) to help create social websites. I suggested Scott use Flickr and YouTube, but he could also use Scoop.it, LinkedIn and Shopify. We don't have to look far to see the rise of User Generated Content (UGC) platforms such as Amazon, Facebook and Twitter. 

UGC Is the secret weapon of all platforms, we all know this by now. Tough part is UGC is getting harder and harder to generate since it is in such clear demand. The Tar Heel Traveler has a built in demand. People want to share stories, pictures and video about a well-loved and visited state. 

This means Scott only needs to ASK for UGC, use a few free tools and his PR2 becomes a PR5 in no time. The other big learning is there may be many "web designers", but there is a tiny group that really knows how to create platforms that matter more and more every day. Many are called, few are chosen. 

 


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Anatomy of Great Homepage E-Commerce Website Design

Anatomy of Great Homepage E-Commerce Website Design | Ecom Revolution | Scoop.it

Great E-Commerce Homepage Design Tips

Three concepts are critical to great e-commerce website design:
* Golden Triangle
* People Sight Lines.

* Calls To Action.

Tis post shares specific examples of each of these Critical Success Factors (CSFs) for great conversion and engagement in ecommerce website design.

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RDV Weekly's curator insight, March 7, 2014 4:55 PM

Pure design-based conversion factors. A quick dive into the psychological mind of your customer, and how to play to that knowledge.

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E-commerce SEO Tips {Infographic}

E-commerce SEO Tips {Infographic} | Ecom Revolution | Scoop.it
If you have an e-commerce website, it is most important for you to grab the attention of lots of visitors and turn them into potential customers. To attract huge traffic on your e-Commerce website,...
Martin (Marty) Smith's insight:

Helpful and well stated New SEO tips in this infographic. 

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21 Essential Ecommerce SEO Tips [Infographic]

21 Essential Ecommerce SEO Tips [Infographic] | Ecom Revolution | Scoop.it

Solid e-commerce SEO tips here especially tips #1, #3 and #13.

Martin (Marty) Smith's insight:

Great tips here and easy to accomplish / fix. 

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Magento Plans New Versions E-commerce Software [+ Transition = BUMPY]

Magento Plans New Versions E-commerce Software [+ Transition = BUMPY] | Ecom Revolution | Scoop.it
Internet Retailer - Technology/E-commerce Platforms - Magento plans to introduce new versions of its e-commerce software (E-commerce Platforms - Magento plans to introduce new versions of its e-commerce software http://t.co/obc2CbAEj4...
Martin (Marty) Smith's insight:

Good Time For A Magento Checkup
Magento is planing an extensive update and transitioning older versions o the software to newer promies to be a true pain in the you know where. Atlantic BT (http://www.atlanticbt.com ) recommends consulting a guide as transitions of this magnitude can cause issues.

Good time to have someone you trust look under your Magento HOOD and know how transition will impact your ecommerce website.  

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How The Mobile Revolution Is Changing Retail | Visual.ly

How The Mobile Revolution Is Changing Retail | Visual.ly | Ecom Revolution | Scoop.it
The mobile revolution is changing the way retailers display and sell goods as well as where and how they interact with customers. As consumers embrace
Martin (Marty) Smith's insight:

Mobile + Social = SMobile
Excellent infographic showing how ecom is being changed by mobile. There are several crtical "inside baseball" ideas not stated including:

* Must be FASTER.

* Nature of information is shifting (visual and video).

* CTA ergonomics changing (where are your thumbs?).

* Engagement is changing.


If you think of the phone as a game console you aren't too far wrong. Throw social media marketing and graph search into the mix and you have all the fuel for a retail revolution.

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Popup Nation - Why We Are About To Crowdsource Everything

Popup Nation - Why We Are About To Crowdsource Everything | Ecom Revolution | Scoop.it

Crowdsourcing's Marketing Secret

When I read Jeff Howe's Crowdsourcing: Why The Power of the Crowd Is Driving The Future of Business I missed the secret implication. The secret implication explored here is Popup Nation.

Popup Nation
Popup Nation is the removal of financial and cultural gatekeepers creating a new group of hotels, restaurants and books created by Andrew Keen's dreaded "cult of the amateur".

In fairness Keen's book was written in 2008 and that seems like a revolutionary lifetime ago. Today one thing is clear. We are about to crowdsouce everything.


This post explains WHY we will crowdsource everything soon and HOW crowdsource for fun and profit.

Martin (Marty) Smith's insight:

Wrote this yesterday and it has had a lot of shares already.

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WOM Is Not FREE: Digital Marketing's Most Misused Resource

WOM Is Not FREE: Digital Marketing's Most Misused Resource | Ecom Revolution | Scoop.it

Digital Marketing's Most Overlooked and Misused Resource is Word-of-Mouth (WOM).

Martin (Marty) Smith's insight:

Cool Technorati infographic.

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The New Ecom: The Poetry of Material Things

The New Ecom: The Poetry of Material Things | Ecom Revolution | Scoop.it

Art Of The New Ecom
Doesn't this cool Tumblr feel like a new cool store? That is because it has an artists visual approach combined with a merchant's eye. Beautiful and strange like the new ecommerce :).

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Martin (Marty) Smith's curator insight, March 21, 2013 10:34 PM

SoLoMo Nightmare

I came home to see water seeping into my garage from my house. A leak in a downstairs half bath has done some serious damage and may be doing more now (if it is in the wall). 

I look for a plumber stating with Angie's list. Bad Experience because the search algorithm is stiff and pitching a strange set (probably those paying the freight to be at the top). Every plumber has an A review and putting in people I know about was only a fifty fifty shot to find anything at all. 

 Where Is The BEAUTY? FUN?
 I'm confused. We've got Pinterest, Twitter and Facebook and looking for a plumber is a hair's difference from using the yellow pages. I moved from Angie's LOST List to Google and Yelp reviews. 

If Angie's LOST List seems rigged and inauthentic Yelp and Google have no scale. I tweeted and asked friends on Facebook if anyone knew of a good plumber. My friend Kate saved the day with a great recommendation.

 

I Want A New Drug!

Here is the problem in my head we are already working in the predictive real time of Web 3.0, but the reality of this brutal plumber search makes me wonder why an army of startups isn't thinking about social reviews like the one Kate just provided. 

Social reviews can be very brief because they come from such trusted sources (friends). Kate should have been rewarded for her immediate and high quality thought. Instead her great idea disappeared into Facebook's either. Where is the tag cloud when you need it? 

I Want A New Drug!

Call me crazy but the process of finding a plumber should be beautiful. I'm using this beautiful Tumblr feed again, the Poetry Of Material Things to point out that a sad truth.


The problem is US. We lack the imagination to mashup scaled systems to produce, reward and scale a reviews / recommendation engine that provides beauty, immediacy and support. Why? Because we can, because we HAVE a new drug called the Internet. 

If you are a startup or so inclined and have already spent some mental cycles on this let's grab lunch. If I can't fund you I know people who can. Tell me the story of how looking for a plumber can be beautiful and fun and you have the proverbial million-dollar idea.  


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Top 5 Free WordPress E-Commerce Plugins | Web Design News

Top 5 Free WordPress E-Commerce Plugins | Web Design News | Ecom Revolution | Scoop.it
Top 5 Best Free WordPress E-Commerce Plugins (Top 5 Best Free WordPress E-Commerce Plugins http://t.co/r7hd25DuYy)
Martin (Marty) Smith's insight:

Some of these were new to me.

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Social Banking Means Ecom Is About To Go Social [graphic]

Social Banking Means Ecom Is About To Go Social [graphic] | Ecom Revolution | Scoop.it
Tweet this: eCommerce gets social
Medill Reports: Chicago
The Federal Financial Institutions Examination Council has begun to formulate social media guidelines for social media eCommerce.
Martin (Marty) Smith's insight:

Should have seen this coming. When Square revolutionized mobile money the next step is the creation of social banking. Too cool and sure to quiet if not eliminate the, "What's the ROI?".


This piece is about how bankers are doing what bankers do - formulating the rules of "social banking". 

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Ecom's Three Legged Stool: Darwin, Dawkins and E O Wilson

Ecom's Three Legged Stool: Darwin, Dawkins and E O Wilson | Ecom Revolution | Scoop.it
E O Wilson & Ecom's 3 Legged Stool
Yesterday Thomas Kang shared a great interview with uber-biologist E O Wilson. He mentioned not understanding #ecom  .…
Martin (Marty) Smith's insight:

Ecommerce, Emergence and E O Wilson
Ecommerce is not really ONE thing. Ecommerce is a group of three interlinked forces:

* Fast Feedback loops speeding up survival of fittest.
* Collective consciousness of The Hive (emergence).

* Meme creation in the social layer (the bee's dance)

The difference between Internet marketing teams who win big in ecommerce and those who come in second (and so win the steak knives) is a tiny seam between how these three legs dance together toward infinity.  

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People Are Not Numbers

People Are Not Numbers | Ecom Revolution | Scoop.it
Have you ever heard about how the Walkman came to be? It’s an interesting story – during the 1980’s it became really popular for people to walk around with boom boxes on their shoulders, playing music.
Martin (Marty) Smith's insight:

There is a great line in this post about why The Walkman succeded because Sony asked WHY people where doing what they were doing instead of just trying to sell them one more thing.

The hardest thing any marketer does is shut up (lol). Sony proved the value of the right question at the right time. What is your "question strategy", something that should be a subset of your content strategy.

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