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the E-commerce Game - FedEx Keynote - Curagami

the E-commerce Game - FedEx Keynote - Curagami | Ecom Revolution | Scoop.it

The New E-commerce Game

The new e-commerce game shares a video, haiku deck and 5 of our favorite online marketing tools all ahead of a keynote address at a FedEx sponsored conference in Raleigh, North Carolina today. 

http://www.curagami.com/e-commerce-game/

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ECommerce's Website Design New Best Practices: What Are Today's Ecom Must Haves?

ECommerce's Website Design New Best Practices: What Are Today's Ecom Must Haves? | Ecom Revolution | Scoop.it

Ecom's New  Best Practices
Better have all of these if you expect to make money online these days:
* Easy To Get Free Shipping.
* Easy To Find Sale Section.
* Deal of the Day (once Woot.com only now becoming ubiquitous).
* What's New.
* Best Sellers.
* For Him, Her, Kids navigation (if applies).
* An ASK for User Generated Content.
* Clear "WE VALUE UGC" signals.
* Exciting "Magazine-like" content.

Via Tomorrow's Ecommerce: How To Design Tomorrow's Ecommerce Today on Haiku Deck http://shar.es/1nkirc


Martin (Marty) Smith's insight:

add your insight...


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4 Retail Revolutionaries Rethinking E-Commerce & Make @CrowdFunde Case

4 Retail Revolutionaries Rethinking E-Commerce & Make @CrowdFunde Case | Ecom Revolution | Scoop.it

Marty Note - Rethinking Ecommerce & CrowdFunde
I love it when we find supporting data for CrowdFunde our content marketing meets crowdfunding and social media startup. Here is Don Bradford from eBay making our point for us:

Problem: People are likelier to purchase something if their friends weigh in--but that's not easy to do on massive e-commerce sites.


Solution: EBay's new browser plug-in, Help Me Shop, lets users shop anywhere on the web and drag items into a separate window. Through Facebook, the user invites friends to give advice on the items they like best.


"As we spoke with our customers and really started analyzing their activity, we discovered that what they were doing was shopping in a social product life cycle:

Things start out around inspiration and research--something that a friend shared with them, or something that an influencer had shared with them, whether it was on Twitter, Polyvore, Pinterest, or Svpply.

They continue to connect with friends all the way to the point of purchase. And after the purchase, they can be a resource for other people shopping for the product. What makes Help Me Shop really powerful is that it goes beyond eBay's inventory. It's really about a social shopping experience that goes wherever I am and allows me to engage my friends in the shopping experience whenever I think it's useful."
Emphasis mine
###

Our goals for http://www.crowdfunde.com is to make it easier for friends to weigh in (helps shoppers and retailers) and to own the social conversation. Own the conversation, own the traffic.


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Ecommerce Revolution Manifesto: Join & Contribute

Ecommerce Revolution Manifesto: Join & Contribute | Ecom Revolution | Scoop.it

Revolution Has Begun, Now Join & Contribute
Are you as frustrated, bored and wanting more from ecommerce as we are? "We" is five marketing, merchants and Magento programmers who know TOGETHER we change the way we communicate, share and sell things to one another.

Learn More
http://bit.ly/ecom_revolution_google 

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16 New & Cool Ecommerce Templates For Usual Suspects (Magento, Shopify, ZenCart) via @WebDesignOrg

16 New & Cool Ecommerce Templates For Usual Suspects (Magento, Shopify, ZenCart) via  @WebDesignOrg | Ecom Revolution | Scoop.it
If you've been looking for a perfect web template for an on-line retail business you came to the right place, because today I'm gonna show you 16 of the newest and coolest e-commerce website templates.


Martin (Marty) Smith's insight:

For some reason ecommerce templates have not kept up with content marketing templates in quality, variety or availability. We are thinking of creating one at our startup Curagami (http://www.Curagami.com ) for just that reason (that we can't find good ones), but here are 16 new ones and some aren't horrible (lol). Our fav = ZenCart because we like CTAs next to heroes.


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The Top 15 Apps For The New E-Commerce

The Top 15 Apps For The New E-Commerce | Ecom Revolution | Scoop.it
:: By Mitchell Harper and Eddie Machaalani,Co-founders and Co-CEOs, Bigcommerce :: Statistics show that online shopping is growing rapidly — a trend that presents both opportunities and challenges for entrepreneurs selling via websites.
Martin (Marty) Smith's insight:

I would argue a few of these such as Bronto for Mail Chimp. A few I don't know since I left my job as an Ecommerce Director three years ago. Tools are what keeps any Ecom Director sane and there are some stellar tool recommendations here.

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