Ecom Revolution
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Compared to other metrics, site search usually gets passed over as one of those things you’ll improve soon. But taking steps to improve your site search can improve conversion rates.
Martin (Marty) Smith:

When I was a Director of Ecommerce I was a HUGE believer in "internal search". We purchased an expensive, $30K a year, SaaS to help.


I will never forget our CFO sneering that we would, "Never pay for such an expensive addon".  We paid for a year's worth of better internal search in a week and we didn't even know how to use the tool yet. 

Searching is THE paradigm. Google has trained every web surfer instant and relevant results are only a click away. Frustrate that desire for meaningful results by visitors to your website at your absolute peril.

This great KISSmetrics article explains how to tune your internal search to make even more money. Did I ever convince my old CEO? Not so much, but doesn't matter. I don't work for or with him anymore (lol).  

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