Ecom Revolution
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There are seven steps to the consumer buying decision process. It’s up to marketers to stimulate consumers to go through each step and become advocates.
Martin (Marty) Smith:

I don't think the web buying funnel is this linear. I think people loop out and in to each of thse stages a little more randomly and in response to stimuli (like great offers or email marketing),but not a bad illustration of how visitors become buyers.

Read this excelllent David Edelman post from HBR about Branding In A Digital Age for more on how I think today's buying funnel works:
http://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/

Scoop.it!
Lisa Harrison's comment, August 12, 2013 7:17 PM
Thanks so much for your thoughts on our buying funnel. I totally agree with you as to the complexity of our consumers. I use this diagram in an introduction to Social Media class I teach in Australian and it is a great foundation for learning.
Martin (Marty) Smith's comment, August 12, 2013 7:31 PM
Lisa, I spent some time on http://pomo.com.au/blog/ and was impressed with how well you blend great images with top quality content. Well done! Marty

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Martin (Marty) Smith

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