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Interesting articles on marketing.
Curated by Alessandro Rea
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Analyze Your Competitive Landscape Using Game Theory

Analyze Your Competitive Landscape Using Game Theory | Marketing_me | Scoop.it
A basic introduction into game theory and how it can be applied to your business for understanding and managing the competitive landscape.
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Five Steps to Build E-Commerce Sales: How to Link Engagement to Revenue

Five Steps to Build E-Commerce Sales: How to Link Engagement to Revenue | Marketing_me | Scoop.it
Engagement is all about the richness of the experience—visual impact and easy consumption, powerful images and intuitive design, a path that takes users where they want to go... even if they don't know it yet. Keeping customers within a site and serving up the right content that engages them and makes purchase decisions easy is critical.
Via Kamal Bennani
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Marco Favero's curator insight, February 24, 2016 2:35 AM

aggiungi la tua intuizione ...

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Does It Take Money to Make Money? See What 25 Successful Entrepreneurs Started Out With [Infographic]

Does It Take Money to Make Money? See What 25 Successful Entrepreneurs Started Out With [Infographic] | Marketing_me | Scoop.it
Check out this list of impressive entrepreneurs that proved you don't need to have money to make money.
Via Ivo Nový
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Dan Labbe's curator insight, February 20, 2016 2:39 PM

jobsover50.ca for more opprotunities to build websites

 

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The Art of Emoji Marketing: 7 Clever Examples From Top Brands

The Art of Emoji Marketing: 7 Clever Examples From Top Brands | Marketing_me | Scoop.it
Check out these awesome examples of emoji marketing from brands like Bud Light and Dominio's.
Via Kamal Bennani
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7 Content Marketing Trends That Will Reign Supreme in 2016

7 Content Marketing Trends That Will Reign Supreme in 2016 | Marketing_me | Scoop.it
To stay ahead of the curve, it is essential to keep up to date with the latest content marketing trends and standout from your competition.
Via Kamal Bennani, Marco Favero
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Lucas Corrêa's curator insight, February 18, 2016 9:05 AM

Article vraiment très intéressant. Lorsqu'on parle de qualification d'une média qui a un valeurs quelconque ajouté à sa nature fonctionnelle, on parle d'une des caractéristiques intrinsèques du design. La question a se poser est toujours comment bien faire une bonne qualification;

 

L'article en s’appuyant dans le marketing nos donne des critères de qualification de contenu très pertinents, dont lesquelles je rends évidents: la qualification du contenu usant le UGC, le story telling du contenu et aussi de la pratique médiatisé par un produit, la customisations et personnalisation du contenu, et la temporalité choisi régulière pour engager une relation avec un usagers;

 

Ici le truc semble vraiment d'engagé l’usager dans une conception créative et de relation. C'est quand même important.

 

Voici un lien pour comprendre le concept de SEO que moi particulièrement ne connaissais pas:

 

http://www.jeffbullas.com/2016/02/11/seo-local-businesses-2016-key-trends-tips/

 

 

 

         

   

 

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Facebook Is a Business That’s Learned How To Win

Facebook Is a Business That’s Learned How To Win | Marketing_me | Scoop.it
“Facebook has announced that its Instant Articles offering will soon be opened up to all users - another step in Facebook's wider plan for internet dominance.”
Via Ivo Nový
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Uber is losing more than $1 billion a year in China

Uber is losing more than $1 billion a year in China | Marketing_me | Scoop.it
Making $1 billion isn't cool. You know what's really cool for startups? Losing that much. Every year.
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7 Strategies to Handle Tough Prospect Questions During Presentations

7 Strategies to Handle Tough Prospect Questions During Presentations | Marketing_me | Scoop.it
These tips will help you handle tough presentation questions with poise.
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Triberr Gets Acquired - A Better Platform Ahead

Triberr Gets Acquired - A Better Platform Ahead | Marketing_me | Scoop.it
Triberr - the leading content and influencer marketing platform - has been acquired. Read the Triberr acquisition announcement to learn more.
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70 Useful Inbound Marketing Checklists and Cheat Sheets

70 Useful Inbound Marketing Checklists and Cheat Sheets | Marketing_me | Scoop.it
When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business. A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.
Via Fernando Mourelle
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Study: Millennials drink nearly half of all wine in the U.S.

Study: Millennials drink nearly half of all wine in the U.S. | Marketing_me | Scoop.it
Women under 30 really, really like wine, a new study found.
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Food News Aggregator's curator insight, February 17, 2016 6:19 AM

aggiungi la tua intuizione ...

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Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account

Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account | Marketing_me | Scoop.it
Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms.
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10 Stats That Will Make You Rethink Marketing to Millennials

10 Stats That Will Make You Rethink Marketing to Millennials | Marketing_me | Scoop.it
With their ever-increasing buying power, millennials are the biggest emerging opportunity for marketers. Here are 10 stats that will revolutionize your approach to marketing to millennials.
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The Next Big Thing In Retail: Programmatic Commerce - Forbes

The Next Big Thing In Retail: Programmatic Commerce - Forbes | Marketing_me | Scoop.it
Imagine this: you wake up in the morning and your coffee machine, as it pours you your first cup, tells you it’s almost out of your favourite blend. Rather than making a mental note to yourself to remember to buy some more on your next store visit, your machine instantly does the ordering for you – adding it to your shopping basket, along with the detergent that needs replacing, the toothpaste you’re running low on, and the mascara that is just about to dry out.When you leave for work, you get an update that the order will be delivered to the trunk of your car that afternoon. You then get a notification that it’s your friend’s birthday, and based on social media data that your digital assistant has pulled, you are recommended an ideal present to buy. You automatically add that to the checkout also.Welcome to the age of programmatic commerce: a world where mundane repeat purchases and those easily solved by data insights, are automatically done for you....
Via Jeff Domansky
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Jeff Domansky's curator insight, February 24, 2016 9:31 PM

Interesting concept coming soon to your IoT home.

Jeff Domansky's curator insight, February 24, 2016 9:34 PM

Programmatic commerce: interesting concept coming soon to your fridge, TV, lamp, dishwasher, and other devices in your IoT home.

delphine crommelinck's curator insight, March 23, 2016 5:23 AM

Interesting concept coming soon to your IoT home.

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13 Ridiculously Clever Lead Generation Tactics

13 Ridiculously Clever Lead Generation Tactics | Marketing_me | Scoop.it
When it comes to lead generation tactics, most people go with the same ones every time. You might be leaving leads on the table if you don't use these.
Via Kamal Bennani
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The 3 Biggest Factors to Becoming a Digital Influencer

The 3 Biggest Factors to Becoming a Digital Influencer | Marketing_me | Scoop.it
If you want your message to be heard and understood by the right people, it is critical to build your status as a digital influencer.
Via Kamal Bennani
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INBOUND Insights: New Products for Marketing Magic

INBOUND Insights: New Products for Marketing Magic | Marketing_me | Scoop.it
We dive into 3 of HubSpot's marketing product updates revealed at #INBOUND2015 | Inbound Marketing Agents | 615-600-4790
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Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking

Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking | Marketing_me | Scoop.it
Learn how to measure the effectiveness of your email marketing by evaluating the right metrics -- and forgetting the wrong ones.
Via Kamal Bennani
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Are You Sending Your Best Leads to SDRs? Here’s Why You Should Stop ASAP

Are You Sending Your Best Leads to SDRs? Here’s Why You Should Stop ASAP | Marketing_me | Scoop.it
Discover how to ensure your most qualified sales leads have the best possible experience every time.
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Seth Godin on Vulnerability, Creative Courage, and How to Dance with the Fear: A Children’s Book for Grownups

Seth Godin on Vulnerability, Creative Courage, and How to Dance with the Fear: A Children’s Book for Grownups | Marketing_me | Scoop.it
"If you just pick one human that you can change for the better, with work that might not work — that's what art is."
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8 Reasons Your Sales Qualification Process Sucks (& How to Fix It)

8 Reasons Your Sales Qualification Process Sucks (& How to Fix It) | Marketing_me | Scoop.it
If you or your team is making any one of these 8 mistakes, your sales qualification process sucks.
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How to Nurture Leads with Content Curation

How to Nurture Leads with Content Curation | Marketing_me | Scoop.it
“Smart marketers know they have to take small seeds of new leads and grow them into customers and clients. How can you nurture leads with content curation?”
Via Peg Corwin
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Peg Corwin's curator insight, January 31, 2016 10:15 AM

Hows and whys of lead nurturing.

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[infographie] Les influenceurs sur les médias sociaux

[infographie] Les influenceurs sur les médias sociaux | Marketing_me | Scoop.it
Nous oeuvrons sur la veille et le marketing sur les médias sociaux avec l’outil Sprout Social depuis plusieurs années et quoi de plus intéressant qu’une belle infographie nous résumant les chiffres concernant les influenceurs sur la toile ?Tout d’abord Sprout Social nous donne une information primordiale, et classifie les types d’influenceurs, il y en a 4 : - Les Experts en social media - Les Youtubeurs les plus populaires sur Youtube - Les Blogueurs - Les Célébrités et personnes publiques(...)
Via Mon-Habitat Web
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Display Advertising to Overtake Search Advertising in 2016

Display Advertising to Overtake Search Advertising in 2016 | Marketing_me | Scoop.it
Display advertising is going to eclipse search advertising this year, for the first time ever in the US.
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Più Fiducia in Google che nei Media Tradizionali

Più Fiducia in Google che nei Media Tradizionali | Marketing_me | Scoop.it
I risultati del “Trust Barometer 2016”. Sintesi e commento con focus sui media
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