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Interesting articles on marketing.
Curated by Alessandro Rea
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3 Social Media Rules Most Entrepreneurs Don't Follow

3 Social Media Rules Most Entrepreneurs Don't Follow | Marketing_me | Scoop.it

For all the talk about the drawbacks of using social media, it's hard to imagine a better all-in-one tool for business owners. If used correctly, social media can boost your search engine rankings, allow you to provide better customer service, build an effective online personality, connect with new business partners, foster relationships and educate consumers.

The basics of social media are simple: create great content, publish it and share it with your network. Most entrepreneurs leave it at that, but promoting content is only one part of the game.

Here are three ways to engage with customers and build your audience on any social media network.

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17 Battle-Tested Resources for Marketers Who Stink at Design

17 Battle-Tested Resources for Marketers Who Stink at Design | Marketing_me | Scoop.it
Even if you have an eye for design, you may still suck at making visuals for your campaigns. These 17 resources can help – no Photoshop skills required.
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The Social Media Shootout: How Brands Are Reaching Fans During the World Cup [Infographic]

The Social Media Shootout: How Brands Are Reaching Fans During the World Cup [Infographic] | Marketing_me | Scoop.it

Nowadays, sports fans from around the world look to Twitter and Facebook for sports banter and live updates rather than typical online news outlets. Social media plays a huge part in where we get our sports news, how we connect with other fans, and how we interact with our favorite (and least favorite) sports teams and athletes.

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24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic]

24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic] | Marketing_me | Scoop.it
Our infographics have been pretty popular lately (9 Powerful Blog Promotion Tactics got over 2,000 shares!), so we thought we’d dig a little deeper. This time, we’re combining data from TWO sets of interviews: OGcontent’s “11 Pros Spill Their Guts About Ecommerce Content Marketing” by Scott Taft, and WordStream’s “21 Expert Content Marketing Tips from the [...]
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Infographic: Anatomy of the Perfect Mobile Email

Infographic: Anatomy of the Perfect Mobile Email | Marketing_me | Scoop.it
When crafting a mobile email, it's important to keep all things readable. Buttons and text should be the right size. There should be pinch and zoom required.
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Top Marketing Predictions For 2014 | B2B Marketing Insider

Top Marketing Predictions For 2014 | B2B Marketing Insider | Marketing_me | Scoop.it
Last year in my 2013 marketing predictions post, I predicted that content marketing would mature in many organizations, that brands would take themselves o
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Brands That Have Scored With Their World Cup Marketing Strategy

Brands That Have Scored With Their World Cup Marketing Strategy | Marketing_me | Scoop.it

The 2014 FIFA World Cup fever is upon us, and while the fans are soaking themselves in the madness, the brands from different realms are making serious efforts to cash in on the frenzy and get some eyeballs for their products and maximize their reach. So, as the teams battle each other to get their hands at the golden trophy, the brands are involved in a battle of its own kind – a batle of creatives.

Here are a few landmark strategies by brands that are scoring all the right goals:

Coca Cola, Visa, Gillete, Nike, Adidas.
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Interview with Umar Khan on Online Marketing - Zuri Apps

Interview with Umar Khan on Online Marketing - Zuri Apps | Marketing_me | Scoop.it
Zuri interview with Umar Khan of Social Cubix on online marketing, SEO and the next big idea in social marketing.
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5 Ways to Optimize Your Emails for Mobile

5 Ways to Optimize Your Emails for Mobile | Marketing_me | Scoop.it
An email designed to be read on a PC could look downright horrible on a smartphone. Avoid this with these quick tips.
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Which Trust Indicators Really Matter in Today’s eCommerce?

Which Trust Indicators Really Matter in Today’s eCommerce? | Marketing_me | Scoop.it
Check these 5 credibility boosters that work best in the today’s eCommerce environment.
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Entrepreneurs of Austin: Fons PR

Entrepreneurs of Austin: Fons PR | Marketing_me | Scoop.it
In the age where a website is sometimes the first thing a new business creates, Fons PR has managed clients like Disney and Lionsgate since 2006 without ever having one. See Brandy Fons insights and secrets into what make their business the success that it is.
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6 Ways to Use Mobile Marketing to Capture More Leads

6 Ways to Use Mobile Marketing to Capture More Leads | Marketing_me | Scoop.it
“ Avete modificato le vostre strategie di lead generation per gestire i visitatori di telefonia mobile? Sei consapevole che la navigazione web mobile in concorrenza diretta con la navigazione desktop? Se avete risposto 'No' a queste domande ...”
Via Stefano Principato, Marco Favero
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15 Snippets of Digital Marketing Advice from #MNSummit

15 Snippets of Digital Marketing Advice from #MNSummit | Marketing_me | Scoop.it
HOOOOOOOOONK. That’s how our morning started—honking cars as we inched our way through the rush hour traffic moving towards downtown Minneapolis. The
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Mobile Marketing Best Practices of 2014

Mobile Marketing Best Practices of 2014 | Marketing_me | Scoop.it

With so many people accessing the web on their mobiles, a smooth mobile user experience is essential. Follow our mobile marketing best practices for a mobile-friendly site.

Focus your content and navigation according to usability

There’s the task-focused user, who uses to their phone or tablet on-the-go to complete a task. Then there’s the time-killing user, who has more time and uses it for entertainment.

The task-focused user requires an effortlessly smooth user journey with clear calls to action. Whereas the time-killer user needs scrollable, scannable content that doesn’t require much loading of content.

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4 Online Marketing Tools That You Should Start Using Today

4 Online Marketing Tools That You Should Start Using Today | Marketing_me | Scoop.it
Online marketing tools help marketers make sense of marketing data. They assist with analyzing how visitors reach their website and with improving their profiles.
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The Curse of eCommerce Resellers: Lack of Differentiation

The Curse of eCommerce Resellers: Lack of Differentiation | Marketing_me | Scoop.it
During a recent copywriting consulting call with a new client, we discussed her primary concern: having good traffic, but no sales. I’ve seen this a thousa
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20 Years Ago, Apple and Kodak Launched the Digital Camera Revolution

20 Years Ago, Apple and Kodak Launched the Digital Camera Revolution | Marketing_me | Scoop.it

Back in Apple's dark ages — during Steve Jobs' interregnum in the mid-1990s — the company experimented with some strange products. Everyone remembers the ill-fated Newton PDA, for instance, which was considered ahead of its time. Less memorable was the QuickTake 100, the first mass market color consumer digital camera.

First unveiled at the Tokyo MacWorld Expo on February 17, 1994, the QuickTake 100 went on sale 20 years ago from yesterday — June 20, 1994. It was priced at $749 and initiated the age of consumer digital photography.

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Engaging Employees: 3 Ways To Actually Do It

Engaging Employees: 3 Ways To Actually Do It | Marketing_me | Scoop.it
“Start by talking about impact, not financial performance.”
Via Dr. Karen Dietz
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Richard Lock's curator insight, June 18, 2014 3:06 AM

Good example of the clear benefits of genuine engagement.

Jean-Guy Frenette's curator insight, June 18, 2014 9:33 PM

PDGLead

Wanda McKenzie's curator insight, June 27, 2014 8:42 PM

ENPS is the 3rd one

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Marketing Leadership: 5 Steps To Learning Agility

Marketing Leadership: 5 Steps To Learning Agility | Marketing_me | Scoop.it

As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges.

How do great leaders stay current with the latest trends and polish their skills to meet these new challenges head on?

At a recent meeting I attended with some of the best minds in B2B Marketing, I was introduced to Columbia University’s Center For Creative Leadership whitepaper on Learning Agility by my friend Carla Johnson.

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9 SEO Experts Reveal the Future of Marketing

9 SEO Experts Reveal the Future of Marketing | Marketing_me | Scoop.it
As search numbers grow online, Search Engine Optimization (SEO) is becoming more important than ever. In March 2013, 20.4 billion searches were conducted from desktop computers alone! Mobile search, too, is growing important: 113.1 million people use mobile to search online. As search continues to grow and evolve, what will be the most important marketing […]
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Is Google Analytics Hurting your Business?

Is Google Analytics Hurting your Business? | Marketing_me | Scoop.it
When is “Good Enough” good enough? At Brighton SEO this year one of the talks opened with a rather bold statement: “Delete Google Analytics”. In this post, you'll question the common wisdom that Google Analytics is the best thing since hypertext protocols and ask yourself whether it might actually be harming your business.
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Are Apple's Patent Wars a Marketing Strategy?

Are Apple's Patent Wars a Marketing Strategy? | Marketing_me | Scoop.it

The latest battle in the three-year long Apple-Samsung patent saga concluded few weeks ago. In contrast to previous litigation between the two tech-giants—which revolved on the overall look of the phones—this case focused around autocompletetap-from-search and slide-to-unlock software. Despite the technical nature of these innovations, there are a few broad managerial lessons that have emerged from this prominent patent case.

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Why So Many New Employees Don't Succeed

Why So Many New Employees Don't Succeed | Marketing_me | Scoop.it
If companies focused on this one thing, new hires would be hugely more successful.
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How Inbound Marketing Mixes With Content Strateg

How Inbound Marketing Mixes With Content Strateg | Marketing_me | Scoop.it
You’re probably thinking your content strategy is pretty awesome, and by now you published some incredible content. Lots of people should stop by, right? Yes, especially if you’re publishing great content, but the reality is many people only go to select sites and never stray far from their corner of the Internet.
Via Kamal Bennani
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