Ecommerce for Small Business
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Ecommerce for Small Business
ecommerce tips for small business
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PPC Hero Infographic | Catching Up With the Mobile PPC Market | PPC Hero®

PPC Hero Infographic | Catching Up With the Mobile PPC Market | PPC Hero® | Ecommerce for Small Business | Scoop.it
The old marketing adage it's all in the mix, long used by the best ad agencies in the business, is now becoming more and more true of PPC as well.
Ideagility's insight:

Ad spend share is lowest for mobile but it gets the highest share of resulting clicks. Is your business missing something? Mobile is not a trend.   

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Making it easier to measure your Goals - Analytics Blog

Making it easier to measure your Goals - Analytics Blog | Ecommerce for Small Business | Scoop.it
Ideagility's insight:

Google has made some valuable updates to Goals in Google Analytics. Google Analytics definitely helps us better serve our customers, as AgileBid utilizes data from Google Analytics to make more intelligent decisions on how to grow PPC keyword lists based on visitor interactions on our customers' websites. We encourage clients to install GA on their websites not just for PPC but for complementary online marketing strategies also mentioned in this post - so they can look at things like social connections, newsletter sign-ups, and time spent on particular pages.  

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Three surprising facts about online shopper behavior and what they mean for your store

Three surprising facts about online shopper behavior and what they mean for your store | Ecommerce for Small Business | Scoop.it

Would it surprise you to hear that people are more inclined to post positive rather than negative reviews? I know I am unless I really feel the people need to be forewarned. How about this: online stores that sell more expensive products end up making more money. Quality vs. quantity. Cheaper isn't always better and it depends on what you're selling. Price items for what they're worth and in the range that will attract the demographic to which you want to appeal.   

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2 Sentences That Engage Customers

2 Sentences That Engage Customers | Ecommerce for Small Business | Scoop.it
To get customers interested in what you're selling, make your sales message about your customers.
Ideagility's insight:

Photos are usually much more entertaining when you're in them, right? The same concept applies to your customers and potential customers: include them in your communications and value proposition so they're not struggling to figure out what it is you actually do but can immediately recognize how you can help them. 

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12 Social Marketing Strategies to Grow Your Online Sales – Shopify

12 Social Marketing Strategies to Grow Your Online Sales – Shopify | Ecommerce for Small Business | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
Ideagility's insight:

There's an ongoing debate over whether or not social media marketing provides businesses with ROI. It may or may not be a major component in your sales process but it's clear that consumers look to social media for input from peers when considering a purchase AND they follow brands they like to receive special news and offers.

 

Social media might come into play during the customer awareness or research/education phases in a typical buying cycle. Maybe even in the purchasing phase if they catch wind of a promotion you've shared on your Facebook or Twitter profile. If you're looking to increase sales and/or foster social media follower/customer engagement, have fun trying out different tactics to see what works for your business.   

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Amazon, Ebay, Walmart Same-Day Deliver, But Should You? - Forbes

Amazon, Ebay, Walmart Same-Day Deliver, But Should You? - Forbes | Ecommerce for Small Business | Scoop.it
News & Observer
Amazon, Ebay, Walmart Same-Day Deliver, But Should You?

Via Catapult Ecommerce
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