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4 Of Our Biggest Global Problems Are Big Business Opportunities

4 Of Our Biggest Global Problems Are Big Business Opportunities | Business | Scoop.it
As the world falls behind on some of the Sustainable Development Goals–inequality, consumption, climate change, and clean oceans–there are also places for aspiring social entrepreneurs to find a niche.
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21 Instagram Accounts to Follow for Brand Inspiration

21 Instagram Accounts to Follow for Brand Inspiration | Business | Scoop.it
If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. However, does your audience consider you one of their favorite Instagram accounts to follow?

Via Brian Yanish - MarketingHits.com
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Why Chat May Be King Of The New Mobile Landscape

Why Chat May Be King Of The New Mobile Landscape | Business | Scoop.it
Tech giants and hopefuls alike are betting on messaging appsand conversational interfaceas the future of mobile.
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70% of Those Who Bought in a Store, Checked Mobile First

70% of Those Who Bought in a Store, Checked Mobile First | Business | Scoop.it

For commerce, mobile is at center stage. For example, 70% of smartphone owners who bought something in a store first turned to their device for information related to that purchase.

The tricky part here is that a retailer may never see the actual mobile activity that could be heavily influencing sales in their stores.

Some of this activity happens well before a store visit. The majority (68%) of consumers search on their smartphones for things they want to address at some point in the future.

Interestingly, at the actual moment consumers want to make a purchase, most (65%) used a mobile phone during that moment.

The number one way that those in-the-moment purchase considerations are addressed by 71% of consumers is by visiting a retailer’s website or app....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 14, 2016 2:12 PM

The powerful impact of mobile on in-store and online shopping is highlighted in this research study. 70% of those who bought in store, checked mobile first.

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95 Awesome Social Media Facts You Should Not Ignore

95 Awesome Social Media Facts You Should Not Ignore | Business | Scoop.it
Every now and then it’s worth looking at the current facts, cast our thoughts back to the past and ponder the future. Here are the latest facts that I could find about 10 of the top social media networks that as entrepreneurs. business owners and marketers we need to consider.

Via Jeff Domansky
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Jeff Domansky's curator insight, July 23, 2016 10:47 PM

Here's a useful overview of social media by the numbers from Jeff Bullas.

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86% of Marketers Will Own the Customer Experience by 2020 – Here’s What You Need to Know

86% of Marketers Will Own the Customer Experience by 2020 – Here’s What You Need to Know | Business | Scoop.it

86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer journey. This is according to new research by The Economist Intelligence Unit (EIU) conducted on behalf of Marketo.


Via Brian Yanish - MarketingHits.com
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3 Tricks to eCommerce Domination

3 Tricks to eCommerce Domination | Business | Scoop.it
Instant downloads, buy with 1-click, and overnight delivery. It’s tough to compete with all the bells and whistles of eCommerce giants like Amazon and Apple. Yet small businesses clearly want a pie…
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23 Hacks To Optimize Your Email Marketing Campaign

23 Hacks To Optimize Your Email Marketing Campaign | Business | Scoop.it
Although some marketers fail to realize the value of email marketing, you can make the most of it if you use it properly. It not only helps you interact with your audience, it’s also a great way to…
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5 Trends That Will Change How Companies Use Social Media In 2016

5 Trends That Will Change How Companies Use Social Media In 2016 | Business | Scoop.it

There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25% each year. Businesses haven't failed to noticed the runaway expansion of social media.

 

1. Social Networks Storm The Workplace

 

For years now, we’ve been promised that a new generation of internal social networks—for use within companies by employees—will put a swift death to email. No more hunting through your inbox for information. No more endless reply-all threads from hell. And yet email has lumbered on.


Via The Learning Factor
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The Learning Factor's curator insight, May 24, 2016 6:07 PM

So what’s in store for 2016? Here’s a look at five trends that appear set to change how businesses use social media in the year ahead.

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The Social Media Monitoring Tools and Tactics

The Social Media Monitoring Tools and Tactics | Business | Scoop.it
What do you need to monitor on social media? Check out the social media monitoring lighthouse with social media monitoring tools!
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Ecommerce SEO: The Definitive Guide

Ecommerce SEO: The Definitive Guide | Business | Scoop.it
The most comprehensive guide to Ecommerce SEO online. Period.
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To predict the future, ask “Why did this happen now, and not before?”

To predict the future, ask “Why did this happen now, and not before?” | Business | Scoop.it
Why did Uber happen now? Why is Virtual Reality suddenly hot? Why do we suddenly have all these drones, hoverboards, and…

Via Marc Wachtfogel, Ph.D.
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Marc Wachtfogel, Ph.D.'s curator insight, April 30, 2016 4:49 AM
An excellent thought-piece that puts current trends into perspective.
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'Shark Tank' Star Robert Herjavec's Top 5 Small-Business Marketing Tips

'Shark Tank' Star Robert Herjavec's Top 5 Small-Business Marketing Tips | Business | Scoop.it
The multi-millionaire celebrity entrepreneur shares his secrets to drawing customers to your brand.
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Forbes Top Influencers: Meet The 30 Power Players Making A Fortune On Social Media

Forbes Top Influencers: Meet The 30 Power Players Making A Fortune On Social Media | Business | Scoop.it
Meet the inaugural members of Forbes’ Top Influencers list, featuring power players from around the world who've turned platforms on Instagram, YouTube, Twitter, and Facebook into fortunes and empires.
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Bold, New Ecommerce Businesses Are the Ones Holding Sway in the Online Marketplace

Bold, New Ecommerce Businesses Are the Ones Holding Sway in the Online Marketplace | Business | Scoop.it
Customers have more online choices than ever before -- and shoppers are buying into the concept.

Via Jay
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Six Steps to Creating a Successful Infographic for Your Business 

Six Steps to Creating a Successful Infographic for Your Business  | Business | Scoop.it

Content - Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started.


Via Daniel Watson
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Daniel Watson's curator insight, October 17, 2016 3:06 AM

 

Infographics tick all of the boxes when it comes to online marketing essentials. If your business wants to get known and have your content more widely shared, then you should learn how to create your own business infographic. This article shows you how, in just 6 easy steps, you can create your own successful infographic.

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Facebook Isn’t Just Good at Mobile. It’s How Mobile Works Now

Facebook Isn’t Just Good at Mobile. It’s How Mobile Works Now | Business | Scoop.it
IN CASE YOU fell asleep after Facebook’s IPO and are just waking up, there’s something you should know: Facebook gets mobile. It just does. The proof is in the numbers. Last week, the company dropped yet another insanely successful quarterly earnings report, except this one was even more successful than usual.

Facebook pulled in more than $6 billion in revenue. It nearly tripled its profits. It now has more than 1.7 billion monthly active users—greater than the population of China. That’s 15 percent more users than it had a year ago. And two-thirds of those users log onto Facebook every single day.

Via Brian Yanish - MarketingHits.com
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22 Companies With Really Catchy Slogans & Brand Taglines

22 Companies With Really Catchy Slogans & Brand Taglines | Business | Scoop.it
You know what's really difficult?

Being succinct. Seriously ... it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask them.

It's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does.
That's why we have a lot of respect for the brands that have done it right. The ones that have figured out how to convey their value proposition to their buyer persona in just one, short sentence -- and a quippy one, at that.

Via Brian Yanish - MarketingHits.com
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Take It From 'Hamilton': Why Unyielding Ambition Is A Blessing And A Curse For Entrepreneurs - Forbes

Take It From 'Hamilton': Why Unyielding Ambition Is A Blessing And A Curse For Entrepreneurs - Forbes | Business | Scoop.it
Entrepreneurs can learn a lot about the perils of unyielding ambition from 'Hamilton."
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Cleveland fans break NBA's online store sales record

Cleveland fans break NBA's online store sales record | Business | Scoop.it
Cleveland Cavaliers fan gear sold in record-breaking numbers after the team cinched its first NBA title in program history.
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Why customer analytics matter | McKinsey & Company

Why customer analytics matter | McKinsey & Company | Business | Scoop.it
Although survey respondents say the value of customer analytics is declining, our findings show these analytics clearly drive value. Focusing on three factors can help companies reap the benefits.

Via CSL
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10 Ecommerce Conversion Optimization Lessons from the World's Top Retailers | Conversion Sciences

10 Ecommerce Conversion Optimization Lessons from the World's Top Retailers | Conversion Sciences | Business | Scoop.it
Top eCommerce companies hit 10% conversion rates by using these strategies that increase trust and interest from customers.
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How Social Selling Will Dominate the Future of E-Commerce

How Social Selling Will Dominate the Future of E-Commerce | Business | Scoop.it
Social-driven sales and referrals are on the rise. Here's what that means for the future of your ecommerce and social selling strategies.
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25 Geniuses Who Are Creating the Future of Business

25 Geniuses Who Are Creating the Future of Business | Business | Scoop.it
The future won't build itself; actual people will make it happen. Meet the under-the-radar geniuses who are bringing tomorrow to you today.
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Safety First: The Basics of Website Security for Ecommerce Retailers

Safety First: The Basics of Website Security for Ecommerce Retailers | Business | Scoop.it
Having a safe and secure ecommerce website is the key to success. Read what basic security features you should have in place, always.
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