L’Oreal, Ben and Jerry’s, and more see benefit in “carbon insetting” | Groupe ECOCERT | Scoop.it

Nespresso’s massive initiative with PUR Projet — planting 10 million trees in Colombia, Ethiopia, Mexico and Nicaragua to reach carbon neutrality by 2020 — is not certified through the Clean Development Mechanism, though it is audited and certified by a third party, Ecocert, using a similar verification scheme.