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How to Build your Personal Brand

How to Build your Personal Brand | eBranding | Scoop.it
Figure out who you (really) are, what you’re passionate about and how this should influence (and build) your personal brand and reputation.
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How Banana Republic Cleverly Crashed Twitter's IPO Party

How Banana Republic Cleverly Crashed Twitter's IPO Party | eBranding | Scoop.it
How Banana Republic cleverly capitalized on Twitter's IPO buzz.
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How to avoid a PR disaster - FT Business - Companies & Management Video - FT.com

How to avoid a PR disaster - FT Business - Companies & Management Video - FT.com | eBranding | Scoop.it
The horsemeat scandal earlier this year drew corporations from Tesco to Burger King into a consumer furore. But with fast-moving social media, what should a company do when embroiled in a PR disaster?
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Want to Boost Your Social Media Following? Get Visual - Small Business News from Richard Turcott

Want to Boost Your Social Media Following? Get Visual - Small Business News from Richard Turcott | eBranding | Scoop.it
News and information about and for the small business community (SMB). Provided by Richard Turcott.
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Six brilliant ways that B2B brands are tapping in to social media - eModeration

Six brilliant ways that B2B brands are tapping in to social media - eModeration | eBranding | Scoop.it
There are rich opportunities for B2B brands to use social media to reach business decision-makers. Tamara Littleton lists six successful social campaigns.
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Brands Account for 40% of Top 1,000 Most Shared Instagram Videos

Brands Account for 40% of Top 1,000 Most Shared Instagram Videos | eBranding | Scoop.it
New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro.
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The Importance of a Good Social Media Profile Picture

The Importance of a Good Social Media Profile Picture | eBranding | Scoop.it
When was the last time you had a good look at your profile picture? Does it match the image you are trying to portray for that particular site or are you still using an old outdated photo from a couple years ago to portray a cool guy image?
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Topsy: a game changer for search, e-reputation, & data analysis ...

Topsy: a game changer for search, e-reputation, & data analysis ... | eBranding | Scoop.it
I love searching Twitter. topsy2 300x204 Topsy: a game changer for search, e reputation, & data analysis And I love sharing how a Twitter search can dramatically impact student research, by connecting them with experts, ...
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Génération de leads: acquérir de nouveaux prospects en ligne ...!!!

Génération de leads: acquérir de nouveaux prospects en ligne ...!!! | eBranding | Scoop.it

Pour une entreprise, il est important de pouvoir renouveler son portefeuille de prospects afin d’acquérir de nouveaux clients et ainsi améliorer ou stabiliser son chiffre d’affaire.

Pour cela un site internet est un outil précieux car il vous permet de trouver de nouveaux prospects ainsi que de les convertir en clients par le biais de différentes techniques de marketing. L’objectif étant alors d’attirer les visiteurs vers une page d’atterrissage (voir notre article sur les landing pages) pour qu’ils puissent s’identifier.

Quels sont les différents canaux d’une campagne de génération de leads?

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Job Hunters: It's Time To Up Your Social Media Game

Job Hunters: It's Time To Up Your Social Media Game | eBranding | Scoop.it
Stop wasting time on Facebook; 8 social media tactics that will make you stand out in the job market. (RT @2morrowknight: Looking for a job?
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If 'Game of Thrones' and the NFL Had a Baby, It'd Look Like This [PHOTOS]

If 'Game of Thrones' and the NFL Had a Baby, It'd Look Like This [PHOTOS] | eBranding | Scoop.it
One NFL fan reimagined the logos of all 32 NFL teams as Game of Thrones house sigils (that's logos for all you n00bs). Which one is your favorite?
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Promoted and Failed

Promoted and Failed | eBranding | Scoop.it
Brands pay a lot of money for Promoted Tweets and Sponsored Facebook Posts. Seeing one of them crash... (@jfruh awesome!
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Column: 8 Lessons from the global PR revolution | Marketing Magazine

Column: 8 Lessons from the global PR revolution | Marketing Magazine | eBranding | Scoop.it

Even as economic power has become increasingly concentrated in large corporations, communication power has become more diffuse. Most of us now carry global publishing power in our pockets, and we are connected to one another like never before. This combination of access and interconnection gives us the ability to make or break reputations and brands.For the last two years, I’ve had a unique vantage point on this tumultuous change, as chair of the Global Alliance for Public Relations and Communication Management, the confederation of the world’s PR and communications professional associations.Professional business communicators are on the front lines of the communications revolution. The Global Alliance represents 160,000 practitioners and academics around the globe and I’ve been able to meet thousands of communicators on every continent, from at least 30 different countries and many different cultures. Based on that experience, I can share a few insights about how communication is changing the world of business — and how business communication itself must change as a consequence....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 5, 2013 1:50 PM

Dan Tisch shares a global PR perspective and eight lessons shaping the PR profession fort he future.

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New Pinterest, Instagram Advertising Options: 4 Tips for Brands

New Pinterest, Instagram Advertising Options: 4 Tips for Brands | eBranding | Scoop.it
Two of the most popular social media destinations, Pinterest and Instagram, have announced the addition of paid advertisements to user's feeds. Here's how advertisers can reach consumers for the first time on these highly trafficked platforms.
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Big data, social media, brand content : le nouveau marketing

Big data, social media, brand content : le nouveau marketing | eBranding | Scoop.it
La fonction marketing s'enrichit de nouvelles facettes et n'en finit plus d'évoluer, toujours plus vite. Les...
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Checking In on a Diner That Understands Social Media

Checking In on a Diner That Understands Social Media | eBranding | Scoop.it
The biggest change at Squeeze In, since my last post, has been in leadership.
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Brands Expected to Respond Within an Hour on Tw...

Brands Expected to Respond Within an Hour on Tw... | eBranding | Scoop.it
New research shows the primary reason people engage with brands on Twitter is to show support or enthusiasm for the company, but when brands don't engage back, it can have negative consequences, including bad-mouthing the brand to friends and family.
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Tribune | L'essor des web-séries de marques

Tribune | L'essor des web-séries de marques | eBranding | Scoop.it
Portées par l'explosion des plateformes vidéos, mais aussi par le succès des YouTubeurs, les
marques sont de plus en plus nombreuses à mettre en ligne sur Internet leur propres web-
séries.
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Building your Social Media Presence from Zero

Building your Social Media Presence from Zero | eBranding | Scoop.it
Building your Social Media Presence from Zero http://t.co/REHLpTQAcV via @DJThistle
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Rescooped by Alexandra Lupin Rajzman from social media
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Personal branding: 5 erreurs à éviter sur les réseaux sociaux

Personal branding: 5 erreurs à éviter sur les réseaux sociaux | eBranding | Scoop.it

Le personal branding consiste à appliquer à l’échelle de l’individu des concepts de réputation jusqu’alors réservés aux marques. Mais gare aux dérapages


Via Kevin Dangu, Campus-Maximus.com
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Campus-Maximus.com's curator insight, October 7, 2013 6:10 AM

Rester humble, partager, éviter de parler de soi a tout bout de champ, s'intéresser réllement aux autres, répondre, sans forcément balancer: " avez vous essayer notre produit...",  construire une relation humaine !!

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What is Social Media Storytelling? via @PostAdvertising

What is Social Media Storytelling? via @PostAdvertising | eBranding | Scoop.it
Many agencies claim to be "storytellers," but what does it really mean to be a brand storyteller in the digital/social media age? (What is Social Media Storytelling?
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Job Hunting? Make Social Media Your New Best Friend | The Savvy Intern by YouTern

Job Hunting? Make Social Media Your New Best Friend | The Savvy Intern by YouTern | eBranding | Scoop.it
Job Hunting? Make Social Media Your New Best Friend http://t.co/2N05NdiYiv via @YouTernMark
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Quand les marques se moquent du nouvel iPhone sur Twitter

Quand les marques se moquent du nouvel iPhone sur Twitter | eBranding | Scoop.it
A moins d’habiter sur la lune, vous avez nécessairement vu passer la Keynote d’Apple hier soir. Tim Cook présentait deux nouveaux modèles d’iPhone : le 5s, la version « premium » et le 5c la version « low cost ».
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Pinterest Marketing Tips: What You Can Learn From 20 Big Brands | Slideshow

Pinterest Marketing Tips: What You Can Learn From 20 Big Brands | Slideshow | eBranding | Scoop.it
Not sure what you're doing on Pinterest? These companies have it down and offer some useful marketing ideas you can use. (Not sure what you're doing on Pinterest?
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Former McDonald’s President begins Lyfe Kitchens sustainable fast food chain | What's Next Blog

Former McDonald’s President begins Lyfe Kitchens sustainable fast food chain | What's Next Blog | eBranding | Scoop.it
Can organic, sustainable Lyfe Kitchens make brussel sprouts the new fries? Its founder, Mike Roberts, former McDonald’s President and COO, thinks it can. (Former McDonald’s President begins Lyfe Kitchens sustainable fast food chain: By B.L.
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