Ebook and Publishing
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Scooped by Marianela Camacho Alfaro
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Nielsen Metadata white paper.pdf

Marianela Camacho Alfaro's insight:

"Perhaps more than any other industry the book trade is reliant on sharing product data in order to function efficiently. With the massive variety of products available the ISBN has been central to the industry for generations, and attaching accurate and appropriate information to the ISBN has become essential for identifying products both for trading partners and customers. 

Supplying sufficient and appropriate metadata is actively encouraged within the book industry, but until now the effect of supplying (or not supplying) this metadata has not been measured. Being at the heart of the global book industry, Nielsen has unique access to both bibliographic data supplied by publishers and used by retailers, and sales data supplied to us direct from book retailers. Combining these data sets we can assess the impact that supplying good quality, appropriate metadata has on sales."

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Marianela Camacho Alfaro's curator insight, June 21, 2013 11:00 AM

Según esre estudio la diferencia de ventas entre una obra con metadatos incompletos y sin imagen de la obra y otra con metadatos suficientes y con imagen de la misma, esta entre el +268-473% en beneficio de las segundas.

También se afirma que, contrariamente a algunas de las convenciones existentes, los metadatos de calidad no serían un prerrequisito para las obras electrónicas, y si para el comercio físico de libros, en el que la optimización de los metadatos aumenta en un 124% las ventas, mientras que su ausencia tendría un impacto menor sobre las ventas on line. De todos modos el estudio concluye que la inclusión de metadatos de calidad, incrementa en todos los casos las ventas, y que este incremento es proporcional al número de metadatos incluidos.

Scooped by Marianela Camacho Alfaro
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Selling Books Online With Clever Metadata | Digital Book World

Selling Books Online With Clever Metadata | Digital Book World | Ebook and Publishing | Scoop.it
Marianela Camacho Alfaro's insight:

"Metadata sells things—things like ebooks. Clever publishers incorporate data at every stage of workflow, creating much of it before a book is even published. Large and small publishers alike can ensure effective book sales, marketing and distribution by efficiently using metadata.

Similarly retailers and libraries, known for their role in book discovery and converting readers to book purchasers, classify titles according to data. Consumers and library patrons have developed an intuitive sense of how books are organized for browsing."

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