Easy Ways To Get Your Own List
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Easy Ways To Get Your Own List
There are several ways to start your own list.
Curated by Jim Doyle
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Rescooped by Jim Doyle from SOCIAL MEDIA, what we think about!
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The Failure Of Social Media

The Failure Of Social Media | Easy Ways To Get Your Own List | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Tentronix NZ's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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10 Reasons Your Business Still Doesn't Use Pinterest

10 Reasons Your Business Still Doesn't Use Pinterest | Easy Ways To Get Your Own List | Scoop.it
Here's our admittedly tongue in cheek list of reasons your small businesses still might not be using Pinterest. Join in the fun.

 

Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.

 

A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.


Via Martin Gysler
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Abimes Concept's curator insight, April 2, 2013 11:41 AM

Pinterest for your business !

Sigrid de Kaste's curator insight, April 6, 2013 5:26 AM

...so have you toyed with it yet? Not obvious to business how it can be used to attract leads...

Marie Skødt's curator insight, June 6, 2013 8:22 PM

Også om Pinterest 

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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Easy Ways To Get Your Own List | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
Rescooped by Jim Doyle from Internet Marketing Strategy 2.0
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Top 30 Business and Marketing News Sources by Forbes

Top 30 Business and Marketing News Sources by Forbes | Easy Ways To Get Your Own List | Scoop.it

 

 


Via Robin Good
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Robin Good's curator insight, February 28, 2013 5:27 AM


Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.


Useful, resourceful. 7/10




P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.


In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.



Full list: http://www.forbes.com/sites/sap/2013/02/27/curate-this-30-sources-to-keep-you-updated-on-business-and-marketing/



Gaurav Pandey's curator insight, March 6, 2013 5:38 AM

Here's what Robin Good (the original curator) has to say about the article, so you know why no 1 is missing from the list. He's spot on, I'd say : 


Robin Good's insight:

 

Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.

 

Useful, resourceful. 7/10

 

 

P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.

 

In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.

 

 

Full list:http://www.forbes.com/sites/sap/2013/02/27/curate-this-30-sources-to-keep-you-updated-on-business-and-marketing/

 

Sergio Graciano's curator insight, May 27, 2013 9:57 PM

www.loveandshare.us

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10 Creative Ways to Market on Pinterest | Jeffbullas's Blog

10 Creative Ways to Market on Pinterest | Jeffbullas's Blog | Easy Ways To Get Your Own List | Scoop.it
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?

Via Martin Gysler
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France Lafleur's curator insight, February 13, 2013 7:07 PM

Le pouvoir attractif des images et Pinterest.

Joakim Baage's curator insight, February 22, 2013 10:29 AM

Make sure images are part of your content marketing mix!

TalkativeMedia's curator insight, March 12, 2013 3:31 PM

Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile.