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Les missions quotidiennes du Community Manager sur Facebook, Twitter, LinkedIn, Pinterest, Youtube...

Les missions quotidiennes du Community Manager sur Facebook, Twitter, LinkedIn, Pinterest, Youtube... | e100t | Scoop.it

Les missions que doit réaliser un Community Manager chaque semaine sur les médias sociaux.


Via Frédéric DEBAILLEUL
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Lydia Gracia's curator insight, November 20, 2013 9:11 AM

Excellente Check list quotidienne!

Sven Awege's curator insight, November 22, 2013 6:33 AM

Quaint infographic that might not really represent what you might actually do, but clearly demonstrates that community management is a little bit more complex than our traditional Pharma brand team seem to be aware of - nicely demonstrated.

Passion Entreprendre's curator insight, November 25, 2013 5:47 AM

Avoir une stratégie de communication efficace sur les médias sociaux. Un vrai métier !

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Cegedim new data : 1 in 3 HCPs socially active

Cegedim new data : 1 in 3 HCPs socially active | e100t | Scoop.it

Via Olivier Delannoy, Nikos Papaioannou
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The empowered e-patient

The empowered e-patient | e100t | Scoop.it
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Le monde sans médicament - EP02 "Un amour de poule"

Voici le deuxième épisode de la web-série sur les traitements loufoques avant le médicament pour sensibiliser le grand public aux progrès apportés par les médicaments justement. Cet épisode traite des vaccins.
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Animation du LEEM - Les entreprises du médicament

Animation du LEEM - Les entreprises du médicament | e100t | Scoop.it
Bilan économique des entreprises du médicament... par LeemFrance Retrouvez la synthèse animée des chiffres-clés du secteur de l'industrie pharmac...
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Roche and Novartis have best websites

Roche and Novartis have best websites | e100t | Scoop.it
A new survey of leading international companies has found Roche and Novartis have the best websites in the pharma sector.

 

The report by consultancy group Bowen Craggs & Co and the Financial Times, ranked 81 websites belonging to the some of the world’s biggest firms.

The report authors say they were looking for three things: ease of navigation; consistency of service (i.e., how well they serve different audiences); good use of new web technology such as video, apps and integration with social networking.

 

Oil giant Shell came top of the survey, with the report complementing the company for its understanding of new web new technologies (including apps and video) and catering for its many diverse stakeholders groups, from investors to environmental campaigners.

 

Eight pharma firms ranked in the list, with Roche ranked fifth and Novartis in 8th place.

 

The full list of pharma companies from the 81 surveyed:

 

5) Roche

8) Novartis

13) AstraZeneca

17) Sanofi

25) GSK

36) Johnson & Johnson

38) Pfizer

44) Merck

 

Two pharma firms also topped specific rankings, with Novartis being judged the best site for navigation, and joint top for having the best contact information available.

 

Roche was judged to be the best for projecting the firm’s message, which includes its overall visual design and its ability to engage with consumers.

Not so good

 

But the report was critical of Pfizer’s site, which it said featured content which has not been regularly updated. The world’s biggest pharma firm was ranked thirty-eighth.

 

The report also said the fact that Pfizer’s new careers website was entirely separate from the main corporate website was a major downside. “This is moving in the wrong direction,” said David Bowen, senior consultant at Bowen Craggs & Co, adding that jobseekers need to move around the whole site.

He added that this was a sign that Pfizer’s human resources and its online team were ‘not working well together’.

 

What makes an effective website?

 

According to the report a top-class corporate website should have three things above all: ease of navigation, consistency of service and command of technology.

 

It also said that when the firm made mistakes online - such as last year when it reconstructed its site - it was quick to learn lessons from the experience.

It was also one of the first to develop rich video content, and this year has shown an aptitude for apps to add to its stable of social media properties, the report noted.

 

BP came second, indicating that oil firms have both the money and the need to engage with customers as effectively as possible.

 

These firms also have few restrictions on how they can communicate online, whereas pharma must comply with many laws and regional codes of conduct when talking about prescription medicines.

But many firms still are not using the web as effectively as they should, and Bowen concluded the report with this warning: “While there are some stories of real progress there are too many where it has stalled, and is even going into reverse.”


Via Thibaud Guymard
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Bel exemple de site d'information uniquement en vidéo

On compte environ 360 000 nouveaux cas de cancers chaque année en France.
Aujourd'hui, plus d'un cancer sur deux est guéri, en grande partie grâce à la ténacité des chercheurs et des médecins.
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“The Future of Health is Your Smartphone” – How Digital Health is Growing | EMR Thoughts

“The Future of Health is Your Smartphone” – How Digital Health is Growing | EMR Thoughts | e100t | Scoop.it
While mHealth is growing quickly, consumers aren't embracing it at the same rate.

Via Richard Meyer, Giuseppe Fattori, Nikos Papaioannou
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Le monde sans médicament - EP04 "Sur un coup de tête"

A travers les âges : dans les grottes, en ancienne Egypte, au Moyen-Age, nos ancêtres tentaient de leur mieux pour se débarrasser des maux de tête.
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le marché des App Mobiles de Santé, 2012 et perpectives 2016 ...

le marché des App Mobiles de Santé, 2012 et perpectives 2016 ... | e100t | Scoop.it
L'étude de “Mobile Health News” offre un etat des lieux et des perspectives détaillées du marché des Application mobiles dédiées à la santé et au bien-être. Elle est corroborée ... BioFeedback Digital Health Quantified-Self ...
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Most Patients Want to Self-Manage Healthcare Online | HealthWorks Collective

Most Patients Want to Self-Manage Healthcare Online | HealthWorks Collective | e100t | Scoop.it

Via Lionel Reichardt / le Pharmageek
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Le monde sans médicament - EP03 "Un bouffon métallique"

A la cour des Valois, un bouffon est atteint de la syphilis, une maladie sexuellement transmissible. Il se soigne par le mercure, un remède inefficace et très dangereux pour la santé.
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Le monde sans médicament - EP01 "Les sangsues joueuses"

"Un monde sans médicament…" : la web-série du Leem sur le traitement des maladies…avant le médicament.
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Un agrégateur de contenu spécialement conçu pour les professionnels de la santé | L'Atelier: Disruptive innovation

Un agrégateur de contenu spécialement conçu pour les professionnels de la santé | L'Atelier: Disruptive innovation | e100t | Scoop.it
Le lecteur digital et social de Docphin est un outil de curation et d'agrégation de contenu optimisé pour le secteur du bien-être.
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How to use the iPad to save medical literature from PubMed to Dropbox, video demonstration

A brief tutorial video showing the user how to use your iPad to open a medical academic paper into DropBox.
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