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Infographie : 10 raisons pour lesquelles les restaurants devraient être sur les médias sociaux

Infographie : 10 raisons pour lesquelles les restaurants devraient être sur les médias sociaux | E-Réputation | Scoop.it
Gagner en visibilité, obtenir des retours clients, recruter de nouveaux employés... Quels sont vraiment les avantages de Facebook, Twitter, Google+, Foursquare, pour les entreprises du monde de la restauration ?

Via Tolokonnikoff - Seratoo
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Marketing a destination mobile app - the sweat equity approach | Tnooz

Marketing a destination mobile app - the sweat equity approach | Tnooz | E-Réputation | Scoop.it
More than half of the adults in the United States alone already own smartphones. Look around any coffee shop to see why you want your destination’s information behind those ubiquitous mobile screens.

Via Wendy Forbes
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The Rise Of Visual Social Media

The Rise Of Visual Social Media | E-Réputation | Scoop.it

"Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.

 

 

 

Search engines now rank content based on social conversations and sharing, not just websites alone. Brands can use visual content on their social media to increase engagement and inspire sharing and viral marketing. The rise of platforms like Pinterest and Instagram, and Facebook's multimillion-dollar acquisition of the latter, shows how visual content is becoming an increasingly important force for communication online".

 

 

 

Full Article Here: http://www.fastcompany.com/3000794/rise-visual-social-media


Via Antonino Militello
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YDeveloper's comment, August 30, 2012 5:59 AM
Rising of social media will take an interest to the next level. We don't know who wins.
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What Panda, Penguin and Social Media Really Mean for Brands

What Panda, Penguin and Social Media Really Mean for Brands | E-Réputation | Scoop.it

"An article recently published on Fast Company has caused a bit of a stir in the content marketing and search engine optimization (SEO) communities. Written by Veronica Fielding, CEO of Digital Brand Expressions, it explains how the recent Panda and Penguin Google algorithm updates mean that social engagement rather than search engine trickery yields top results.

 

Social media, including Facebook, Twitter, Pinterest, Google+, YouTube and LinkedIn, also plays a role in the updated algorithms but not in the exact manner Fielding described in her Fast Company article.

 

First, some social-media channels weigh far more than others, mainly because of technical barriers that search crawlers see when indexing them. The weight of these channels are based on how much information Google can crawl without being stonewalled by the social channels.

 

So, Let’s take a look at what Panda, Penguin and social media really mean for brands".

 

Read more at: http://www.business2community.com/seo/what-panda-penguin-and-social-media-really-mean-for-brands-0261288

 

 


Via Antonino Militello, Robin Good
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Ergonomie d’un site Internet > Blog AxeNet

Ergonomie d’un site Internet > Blog AxeNet | E-Réputation | Scoop.it
L'ergonomie d'un site internet impacte fortement la perception du visiteur d'un site. Petit rappel des erreurs à éviter.

Via Jacques Tang
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Jacques Tang's curator insight, May 21, 2013 4:54 AM

L'ergonomie d'un site n'est pas un sujet essentiel. C'est une base essentielle de toute présence numérique. Le reste démarrera sur ces bases. Ces offres sont de base

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Stratégie numérique du Pays Médoc - Aquitaine Interview vidéo - ANT

Stratégie numérique du Pays Médoc - Aquitaine Interview vidéo - ANT | E-Réputation | Scoop.it

Qui n’a pas encore son site internet ? Sa page Facebook ? Sa photothèque ? Son animateur ou son animatrice numérique de territoire ? Son site mobile ? Peut-être son appli ? Sa chaîne Youtube ? Son accueil numérique dans l’office ? Son accès wifi ? Ou même son wifi territorial ? Non, pas encore ? Pas grave, allons-y pas à pas et commençons par le bon pied...

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5 Ways to Use B2B Social Media to Improve Content Sharing

5 Ways to Use B2B Social Media to Improve Content Sharing | E-Réputation | Scoop.it

B2B companies that create content or research reports to drive awareness of their brand, products or services, or even traffic and leads, need to remember social media and their own websites in the mix. A press release in not enough. I always try to link studies back to their original sources, and I would rather link to the company’s website than a press release on another site. This happened with a recent study about the Fortune 500 and their promotion of their social media profiles on their websites (read Forbes articles here).


I wanted to link to the study on the company’s website or blog (or even news page), but it is nowhere to be found. This could just be a delay in timing and it will be up in the site in day or two, but if the goal is to make prospects aware of you, this is a missed opportunity. If the goal is to create inbound links to increase SEO (search engine optimization) through both search and social media, this is another missed opportunity. And the people quoted in the Forbes article are the head of sales and the director of marketing. These are two people who should know about the importance of using social media to increase the amount of sharing and link love of the report. Only one of them is quoted in the press release, so there were interviews conducted with the Forbes reporter.


And from a social media perspective, they are sharing links to the articles published by others. It would be better to also share links to the article on their own site.


What could they do differently to improve the sharing of this report?

 

1. Post the press release to their news page
There is a press release that was sent to the media and it is published on Business Wire. At the same time this was released, the PR team needs to work with the web team to get this on the web site. This may be an oversight, as there are other recent releases on the site, but this is a major report and it is more important than product and partner releases. Again, this is super easy and might be done by the time you read this, but you should not ignore the easy stuff. If you can’t do anything else, this content needs to be on your site for people to link back to.


2. Create a downloadable report with the survey results
These days a press release about a report that is not supported by an actual report doesn’t make sense. People want to see the report. They don’t just want to read the numbers, but they want to see the numbers in charts and graphs. A report of this type can be used for lead generation to get contact information for prospects. Also include share buttons on the download page, thank you page and in the report itself.


3. Write a blog post summarizing the report
This is great content and the easiest way to share it is by writing a blog post. It should link to both the report itself and the hosted press release, creating some internal links within your site. The blog post should take a different angle on the research. Make it friendlier and less formal and focus on a couple of the big results. If the connection to your products or services is not clear, you can do that in the blog post.


4. Share blog post and report on social media profiles
As stated above, the company shared other coverage of their report. This is a great thing to do, but it doesn’t drive traffic back to your site, it doesn’t create links to your site, and it doesn’t give you opportunity to discover who among those interested in the report are prospects for your business. Share your content in different ways on all your social profiles.


5. Email customers and prospects a link to report
At the same time this research is released to the press, posted to the company website and blog, and shared via social profiles, it should be shared by email with the company’s customers and prospects. Customers are not always paying attention to what you are posting and sharing, so email can help you connect with them more directly. And prospects are looking for valuable information from you, and a report fits the bill pretty nicely.

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Google Results Position: How Much Is First Place Really Worth?

Google Results Position: How Much Is First Place Really Worth? | E-Réputation | Scoop.it

Google page position has long been considered one of the holy grails for site owners, advertisers, or marketers running campaigns to increase the level of exposure for their site.

 

Nonetheless, capturing the first organic spot still holds large value to advertisers and publishers – but how much? How different is the value provided by the third spot as opposed to the first?


Via Linda Buquet :: Catalyst eMarketing
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