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Citoyens protagonistes de la démocratie sanitaire : le modèle de Cancer Contribution

Citoyens protagonistes de la démocratie sanitaire : le modèle de Cancer Contribution | Connected Health & e-Pharma | Scoop.it
Antoine POIGNANT, MD's insight:

Point de vue de Giovanna MARSICO, Responsable du pôle citoyen de Cancer Campus et du site www.CancerContribution.fr

En France la démocratie sanitaire émerge au début des années ’90 grâce à la mobilisation des associations de lutte contre le sida. Elle se structure avec les Etats Généraux des malades organisés par la Ligue contre le cancer en décembre 1998 et se pérennise avec les Conférences Régionales et la Conférence Nationale de Santé. 

Ce mouvement, visant à instaurer une participation élargie des représentants des patients dans les choix relatifs au système de santé, renforce les droits des malades et déplace naturellement le débat sur la santé en dehors des espaces réservés aux seuls experts.

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Amazon Reportedly In Talks With Mylan, Novartis About Pharma Entry #esante #hcsmeufr #digitalhealth 

Amazon Reportedly In Talks With Mylan, Novartis About Pharma Entry #esante #hcsmeufr #digitalhealth  | Connected Health & e-Pharma | Scoop.it

Tech giant Amazon (AMZN) is in preliminary talks with generic drugmakers Mylan (MYL) and Novartis (NVS) unit Sandoz ahead of its potential entry into the pharmaceuticals space, according to a report from CNBC.

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In after-hours trading on the stock market today, Mylan climbed 3.3%, near 37.80, after closing down nearly 1%, at 36.53. Novartis was flat after shares ended the day up 0.8%, at 85.80. Amazon lifted 0.4% after the closing bell.


Via Pharmacomptoir / Corinne Thuderoz, Giuseppe Fattori, Lionel Reichardt / le Pharmageek
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Publication du cahier des charges sur la télésurveillance des prothèses cardiaques

Publication du cahier des charges sur la télésurveillance des prothèses cardiaques | Connected Health & e-Pharma | Scoop.it

PARIS (TICpharma) - La télésurveillance des prothèses cardiaques implantables va pouvoir débuter avec une rémunération des professionnels effectuant cette activité, après la parution au Journal officiel du 22 novembre d'un arrêté sur le cahier des charges des expérimentations.


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Apple CEO Tim Cook gave a shout-out to a $100-per-year app for doctors — here's what it does

Business Insider France est un site d’information sur l’économie, les technologies, les entrepreneurs, l’innovation, les découvertes et bien plus encore. En texte, en images, en vidéos et en graphiques, de l’actualité essentielle et percutante.
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La formation est l’étincelle de la transformation digitale

La formation est l’étincelle de la transformation digitale | Connected Health & e-Pharma | Scoop.it
La transformation digitale est un chantier de longue haleine, c'est également un thème récurrent sur ce blog (il y a surement ici une relation de cause à effet). Si le sujet commence à être bien documenté et maitrisé, la transformation effective des entreprises est longue à venir, une nouvelle étude de la BPI vient illustrer…
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Comment identifier les corporate hackers parmi vos collaborateurs

Comment identifier les corporate hackers parmi vos collaborateurs | Connected Health & e-Pharma | Scoop.it
Chaque entreprise ou organisation recèle de « corporate hackers ». Innovateurs cachés, intrapreneurs… Les entreprises qui désignent ainsi leurs pirates bienveillants sont celles qui les ont cherchés, trouvés et qui s’appuient sur eux pour innover, évoluer, se transformer. Le hacker est par essence un « bidouilleur », un « bricoleur », un « ingénieux » (lire aussi la …
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This Smart Sock May Prevent Diabetes-Related Amputations

This Smart Sock May Prevent Diabetes-Related Amputations | Connected Health & e-Pharma | Scoop.it

The SenseGO sock connects to a smartphone and updates patients in real-time regarding their diabetic neuropathy.


Via 27-Diabetes
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Digital Health Tech Takes Off in Clinical Trials and Pharmaceuticals

Digital Health Tech Takes Off in Clinical Trials and Pharmaceuticals | Connected Health & e-Pharma | Scoop.it
Digital health tech is moving beyond the consumer market. Research from Frost & Sullivan shows that the healthcare wearables device market could more than triple to $18.9 billion in 2020 from $5.1 billion in 2015. The healthcare and pharmaceutical industries are fully embracing wearables to monitor patients between visits, improve patient adherence to medications and accelerate clinical drug trials.Wearables can give healthcare professionals insights into patient behavior and disease progression through a steady flow of electronic data transmitted by the devices. Medical wearables also enable clinicians and pharmaceutical companies conducting drug trials to collect more patient-generated health data to guide treatment for individual patients and contribute to ongoing population health analytics research initiatives.
Via Alex Butler, Lionel Reichardt / le Pharmageek, DIRECT MEDICA, Esposito Christelle, Antoine POIGNANT, MD
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Comment rendre les algorithmes responsables ?

Comment rendre les algorithmes responsables ? | Connected Health & e-Pharma | Scoop.it
Comment rendre les algorithmes responsables ?
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We'll be uploading our entire MINDS to computers by 2045 and our bodies will be replaced by machines within 90 years, Google expert claims

We'll be uploading our entire MINDS to computers by 2045 and our bodies will be replaced by machines within 90 years, Google expert claims | Connected Health & e-Pharma | Scoop.it
Ray Kurzweil, the director of engineering at Google, has claimed that in just over 30 years, humans will be able to upload their entire minds to computers and become 'digitally immortal'.
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UP Magazine - Médecine prédictive personnalisée : un nouveau pas vient d’être franchi

UP Magazine - Médecine prédictive personnalisée : un nouveau pas vient d’être franchi | Connected Health & e-Pharma | Scoop.it
Des généticiens de l’université de Genève ont fait un pas important vers une véritable médecine prédictive en explorant les liens entre maladie et activité génétique dans différents tissus. Et leurs résultats ont été surprenants ! Leurs découvertes pourraient bien révolutionner la manière dont chacun d'entre nous, selon son génome, prendra à l'avenir soin de sa santé. Ainsi, par exemple, dans le cas de la schizophrénie, les tissus cérébraux apparaissent assez logiquement comme les premiers facteurs contribuant au risque de développer la maladie. Bien moins évident, l'intestin grêle semble également contribuer de manière substantielle à ce risque !
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L’IRCAD, au cœur de la chirurgie augmentée

L’IRCAD, au cœur de la chirurgie augmentée | Connected Health & e-Pharma | Scoop.it
Swiss Digital Health a visité l’Institut de Recherche contre les Cancers de l’Appareil Digestif (IRCAD) à Strasbourg. Grâce à des robots, à l’imagerie 3D et l’intelligence artificielle, cet organisme de renommée mondiale progresse à pas de géants vers la chirurgie augmentée tout en gardant l’être humain au centre des préoccupations.
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Mobile apps for diabetes patients need careful review

Mobile apps for diabetes patients need careful review | Connected Health & e-Pharma | Scoop.it
Diabetes patients who use smartphone applications to manage their condition should know that not all apps are reliable, researchers say.

“We have more than 165,000 health and fitness apps in app stores right now and little control over what’s being published,” said study author Francois Modave of the University of Florida in Gainesville.

Via Agathe Quignot
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Social Media Content: 5 Key Things Pharma & Life Science Companies Should Know 

Social Media Content: 5 Key Things Pharma & Life Science Companies Should Know  | Connected Health & e-Pharma | Scoop.it

Life sciences, medical diagnostics and pharma-related companies – especially those under the FDA’s umbrella – are reluctant practitioners of content marketing and the use of social media platforms.

B2B Content Performance on Social Media

As someone who has worked with B2B businesses for years, it’s a reality I long ago came to terms with: for maximum engagement, B2C type content outshines B2B content…by a huge margin.

One of the challenges B2B content marketers face is that few industries are the same in terms of how content will perform on social media. What works for a marketing company isn’t effective for pharmaceutical companies. What audiences find engaging for a travel site is very different from say, a Dutch engineering firm’s content.


Social Media Anxiety of Pharmaceutical Companies

The pharmaceutical social space – from contract research & manufacturing to analytical instrumentation, oncology, diagnostics, lab disposables, medical devices, research, and related fields, products and services is a bit of a strange beast. I think Tracy Staton summed up pharma’s relationship with social quite well at FiercePharma:

“Chatting with the public is not in pharma’s comfort zone. …Put your average, everyday drug company in the middle of a public conversation and it freezes up. Worried it will say the wrong thing, sensitive to criticism, mindful of unintended consequences, drugmakers usually prefer to stand by the punch bowl and check their iPhones for messages. You could say pharma has social anxiety.”

She goes on to suggest what I’ve also found to be true: regulated drug companies tend to stick to a single product or – more likely – a disease state, such as breast cancer or Alzheimer’s. It’s a sensible solution, since it reduces the risk of running into problems with regulators.

But many life sciences-related companies do understand the value of content marketing – and how social media can increase awareness of their brand as well as start conversations with their potential customers.


So how does the pharma industry stack up against other segments, in social media world?

Recently I attended the Technology for Marketing (TfM) conference, and I’m finally working through materials and notes from various sessions.

One session in particular I found extremely interesting – The Science of Content – especially since it speaks to something that is always top-of-mind to me as a content writer.

Here’s how BuzzSumo and TfM – who collaborated on the research and ran the session – described it:

“The problem with following the latest trends is that what works in other markets may be entirely the wrong thing for your industry. …the key challenge is creating something that resonates strongly with your audience, and that ‘thing’ can vary significantly from market to market.”

The session shared the findings of BuzzSumo and TfM, taken from 150,000 articles from across 10 industries. Among the industries studied were several in which we work: pharma, marketing, financial, IT and travel. (Others in the study included: non-profits, news, fashion, automotive and electronics.)


Average Numbers for Social Sharing


TfM looked at 15,000 posts from each industry segment and it was interesting to see the differences in average shares per post. News items, for instance, received an average of 17,747 shares, while pharma posts saw just 34 shares on average.

Understanding the response level benchmarks for your industry helps provide a realistic expectation of your social program’s performance.

  Best Social Channels for Life Sciences

The Buzzsumo/TFM research confirmed Facebook’s dominance – especially in the news and consumer markets where Facebook makes up 90+% of all shares. And – no surprise for B2B marketers – they found that in B2B segments such as pharma, Facebook still played a role (34%) – but it was much more balanced by LinkedIn at 43% and Twitter (22%).

Pinterest, as expected, played a role in Fashion, and Google+ … well, here’s their finding: “It has little relevance as a content distribution [channel] in any market.” Ouch.

 Most Successful Length for Pharma Content


It turns out that content length varies by industry. The automotive industry, for example, prefers shorter content (0-1,000 words), while the I.T., financial, pharma and travel industries tend to consume more long-form material (1,000-10,000 words). Pharma’s two most successful content lengths were 1,000 – 2,000 words and between 3,000 – 10,000 words – the segments coming in at 29% and 30% respectively.

Word count for marketing was similarly high – we have a lot to say. The general rule for most industries? Longer, in-depth content tends to get more shares and links – especially in B2B.

 Best Types of Social Content for Pharma

This is one of the most frequent questions I am asked – “What should we write about or share and should we use video?” The TfM report laid out the typesof content you should be creating. It told us exactly what works for getting shares. Content studied was defined as: Infographic, List, How-to article, Why Posts, What Posts, Video or All Content.

Among the key findings: video works particularly well in news media, but underperforms in pharma and IT. How-to articles were by far the most-shared financial content, while lists were popular in the pharma sector. Overall, list posts and general news-style headlines performed best for pharma.


When to Post on Social Media

There weren’t too many surprises about when to publish content during the week. In the B2B industries, content didn’t perform well generally on weekends. For pharma, posts published on Wednesday and Thursday received the most shares.


It Isn’t Just About the Numbers

Overall, the report was valuable in highlighting the vast differences that exist engagement-wise between B2C and B2B segments. It also reinforces something I find myself frequently explaining to life science and pharma B2B clients: they will not experience Kardashian-level engagement, and that’s not a bad thing.

When 50 people in the life sciences industry (people who are actually invested in the client’s pharma-related subject matter) share or engage with their content, it’s going to be more valuable – and impactful on the Company’s bottom line – than thousands of likes or shares by the general public.

That’s the key takeaway of B2B social: accurately identifying, finding and targeting your audience, and tailoring the message to your audience.


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Antoine POIGNANT, MD's insight:
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#MedTech : Les objets connectés peuvent-ils repenser la médecine ? #hcsmeufr Esante #Frenchtech

#MedTech : Les objets connectés peuvent-ils repenser la médecine ? #hcsmeufr Esante #Frenchtech | Connected Health & e-Pharma | Scoop.it
Révolutionner notre santé et marier le virtuel et le réel, tel est l’objectif depuis des années des géants de la Tech et de quantité startups à travers le monde

Via MyPharmag, Lionel Reichardt / le Pharmageek, Esposito Christelle
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MyPharmag's curator insight, November 30, 5:48 AM

Révolutionner notre santé et marier le virtuel et le réel, tel est l’objectif depuis des années des géants de la Tech et de quantité startups à travers le monde

Rescooped by Antoine POIGNANT, MD from Le Monde de la pharma & de la santé connectée
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Ten Key Questions You Should Ask Before Diving Into Social Media  #esante #hcsmeufr #digitalhealth #mhealth

Ten Key Questions You Should Ask Before Diving Into Social Media  #esante #hcsmeufr #digitalhealth #mhealth | Connected Health & e-Pharma | Scoop.it
“Social Media” is more than just a marketing buzzword; as the Internet increasingly becomes the medium of choice for researching health information social media has become an important channel for improving the patient experience. A 2013 study conducted by the Pew Research Center’s Internet & American Life Project found that 72% of U.S. internet users had gone online in the past year specifically for health-related information.  Eight-in-ten online health seekers say they began at a search engine such as Google, Bing, or Yahoo. This is especially true for millennials. According to a Nuance survey, 54% of people ages 18 to 24 say they search online for health information and rely on online physician ratings before seeing a doctor. And it’s not just the young, tech-savvy generations that can be reached on social media; one of the fastest growing demographics engaging in social media is the 55-65 year age group.

Via Giuseppe Fattori, Lionel Reichardt / le Pharmageek, Esposito Christelle
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How the Diabetes Community is Revolutionising and Democratising Self-care #esante #hcsmeufr #digitalhealth

How the Diabetes Community is Revolutionising and Democratising Self-care #esante #hcsmeufr #digitalhealth | Connected Health & e-Pharma | Scoop.it

As the world reflects on diabetes and the highly complex global challenges it poses, it’s interesting to explore the role the diabetes community has played in revolutionising and democratising self-care; creating an inspiring blueprint for how we might manage other chronic conditions.

The diabetes community has been pioneering in embracing the benefits of self-management. The early adoption of mHealth applications have played a key role in helping patients and clinicians collect and share information and learn more about their conditions.

The clinical benefits of putting testing in the hands of patients has been obvious for many years. Since the early electrochemical glucose meters in the late ’80s and early ’90s functionality to store and track trends has been added to patients’ home glucose monitors.

Bluetooth, USB and other connectivity including capturing the results direct from the screen has become increasingly common with a number of diabetes data management systems, such as CareLink and mySugr evolving to support patients in tracking their results and medication. Those tools are increasingly looking to add additional inputs and AI (artificial intelligence) to provide decision-making support – as seen with Glooko.


Via Dominique Godefroy, Pharmacomptoir / Corinne Thuderoz, Bruno Demay, Lionel Reichardt / le Pharmageek
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Santé connectée : des applis et des implants

Santé connectée : des applis et des implants | Connected Health & e-Pharma | Scoop.it
De l’appli sur nos smartphones au dispositif médico-chirurgical hyper pointu, la santé s’est mise à l’heure du numérique. Un plan santé connectée France vient d’être lancé. Mais quels bénéfices réels pour nous et quelles réserves, notamment en terme de sécurité ?
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Ce que transformation digitale veut vraiment dire

Ce que transformation digitale veut vraiment dire | Connected Health & e-Pharma | Scoop.it
Plutôt qu’une simple numérisation de leur offre, les entreprises doivent entamer un processus de transformation globale basé sur l’expérience client, une révision de leurs process internes et leurs collaborateurs. Dans un monde secoué par la prolifération des nouvelles technologies (intelligence artificielle, Internet des objets, blockchain, réalité virtuelle, cloud…), par les …
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Ces 7 «jobs en or» sur lesquels il faut miser

Ces 7 «jobs en or» sur lesquels il faut miser | Connected Health & e-Pharma | Scoop.it
INFO LE FIGARO - Le cabinet international de recrutement spécialisé Robert Half publie son palmarès des postes qui ont actuellement le vent en poupe. De..
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The Health 3.0 Movement

The Health 3.0 Movement | Connected Health & e-Pharma | Scoop.it
Join the movement to transform healthcare! It's time to build Health 3.0, together. Learn more with Dr. Zubin Damania (AKA ZDoggMD).

Via Lionel Reichardt / le Pharmageek, Antoine POIGNANT, MD
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What’s Happening In The Brain When Your Imagination Is Active?

What’s Happening In The Brain When Your Imagination Is Active? | Connected Health & e-Pharma | Scoop.it
Imagination is often associated with childhood, but that doesn’t mean the process is simple. Conjuring images that one has never seen before is more complex than it seems, requiring the brain to reconfigure images it can readily identify in new ways.

In one hypothesis of the imagination network, the prefrontal cortex plays a crucial function as coordinator, signaling different networks of neurons representing images that wouldn’t normally be associated together, to fire at the same time. Called “mental synthesis,” some researchers now believe the infrastructure for life-long imaginative pursuits may be laid during childhood.

This TED-Ed video explains in more detail what scientists think is going on in the brain when our imaginations are at work.

Via John Evans, Antoine POIGNANT, MD
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Ruth Reynolds's curator insight, January 1, 9:44 PM
Well how about that. Childhood is actually very important in future education and thinking?? So why isn't education better resourced!
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Top 25 Biotech Companies of 2017 | The Lists | GEN

Top 25 Biotech Companies of 2017 | The Lists | GEN | Connected Health & e-Pharma | Scoop.it
Total market capitalization of the 25 companies on this year’s list remained flat at $1.007 trillion this year, same as the $1.007 trillion reported a year ago.

Via Matthieu BOYER, Gabriel David
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» Le Top 10 des médicaments les plus vendus dans le monde en 2016 MyPharma Editions | L'Info Industrie & Politique de Santé

» Le Top 10 des médicaments les plus vendus dans le monde en 2016 MyPharma Editions | L'Info Industrie & Politique de Santé | Connected Health & e-Pharma | Scoop.it
A l’occasion de la publication de son bilan 2016 des entreprises du médicament, le LEEM dresse un panorama du marché pharmaceutique mondial. Découvrez le classement des dix produits les plus vendus dans le monde en 2016 ainsi que les principales classes thérapeutiques.
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Humana, J&J launch digital health challenge competitions

Humana, J&J launch digital health challenge competitions | Connected Health & e-Pharma | Scoop.it
Humana and Johnson & Johnson have each announced a new challenge competition for digital health students and entrepreneurs. The former seeks novel approaches to easy and understandable EHR management with a focus on Medicare-compatibility, and will award up to $10,000. The latter is offering up to $50,000 for new skin care strategies potentially incorporating tracking devices, adherence strategies, and consumer education.

Easy-to-use EHRs

Humana’s Innovation Challenge is open to any students, entrepreneurs, or early-stage startups based in California. Participants will wrangle with a simulated collection of patient data to create a tool that would allow users to easily view and understand their long-term health record.

Participants may choose whether to design their entry for consumers or health care providers. Humana said that is specifically looking for approaches that clearly demonstrate value opportunities through decreased costs, improved clinical care, or ease of accessibility. In addition, the insurer encouraged competitors to use visual or voice interfaces within their submissions, and noted a number of tools, technologies, and formats as potential avenues of success. Among these suggestions were: Amazon Alexa, Apple’s Siri, machine learning, natural language processing, artificial intelligence, web portals, tablets, and smartphone apps.

Via Dominique Godefroy
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Un médicament ingéré peut désormais être tracé grâce au digital - L'Atelier BNP Paribas

Un médicament ingéré peut désormais être tracé grâce au digital - L'Atelier BNP Paribas | Connected Health & e-Pharma | Scoop.it
Les autorités américaines viennent d’autoriser le suivi digital du médicament ingéré. Une manière de s’assurer de la bonne prise du traitement.

Via Agathe Quignot
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