E-Marketing y Redes Sociales
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E-Marketing y Redes Sociales
E-Marketing y Redes Sociales
Marketing, Redes Sociales, Social Media, e-Marketing, Comunicación Digital, Estrategias Digitales
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Rescooped by Pamela Donoso Oggero from Emotional Design
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Entrevista: Marco Van Hout (Emotion-Driven Design)

Entrevista: Marco Van Hout (Emotion-Driven Design) | E-Marketing y Redes Sociales | Scoop.it
Marco Van Hout es un apasionado Diseñador holandés e Investigator con más de 13 años de experiencia. Especializado en “Emotion-Driven Design”, Proceso...

Via Alexis Brantes
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Alexis Brantes's curator insight, August 27, 2014 1:14 PM

Chicos, les comparto esta entrevista a mi viejo amigo Marco van Hout, Experto apasionado por el Diseño y las Emociones, quien tiene un visión muy interesante (Emotion-Driven Design)

Rescooped by Pamela Donoso Oggero from Web 2.0, Publicidad, Redes Sociales
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2013: El año en noticias sobre internet - MIT Technology Review

2013: El año en noticias sobre internet - MIT Technology Review | E-Marketing y Redes Sociales | Scoop.it
Pulseras de fitness, relojes, detectores de humo: ¿qué será lo próximo en pasarse a internet?

Via Iliana Ballester-Panelli
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Rescooped by Pamela Donoso Oggero from Social Media Measurement, Analytics & ROI
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Top 10 Digital Marketing Trends To Watch Out This 2014 (Infographic) - Business 2 Community

Top 10 Digital Marketing Trends To Watch Out This 2014 (Infographic) - Business 2 Community | E-Marketing y Redes Sociales | Scoop.it

Via geoffrey sharp
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Rescooped by Pamela Donoso Oggero from SEO and Social Media Marketing
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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | E-Marketing y Redes Sociales | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
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Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

Rescooped by Pamela Donoso Oggero from marketing en redes sociales
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[infographic] | Como interactuan los consumidores con los vídeos en las redes sociales?

[infographic] | Como interactuan los consumidores con los vídeos en las redes sociales? | E-Marketing y Redes Sociales | Scoop.it

http://navarrainternacional.wordpress.com/2013/06/01/infographic-como-interactuan-los-consumidores-con-los-videos-en-las-redes-sociales/?preview=true&preview_id=588&preview_nonce=37ca98fbdf

 


Via lore trujillo
Pamela Donoso Oggero's insight:

Los videos se comparten en facebook 10 veces más que en el mismo soporte de youtube!

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lore trujillo's curator insight, June 1, 2013 11:46 AM

Una infografía para hacernos una idea de cómo interactuan los usuarios con los videos y qué es lo que hacen, por ejemplo, cuántos retweets se hacen de los videos

Pamela Donoso Oggero's curator insight, January 15, 2014 9:33 PM

in really is interesting learn that the best tool for shared a video is facebook and 4/10 people arrive to the website influenced for the video brand's

Rescooped by Pamela Donoso Oggero from The MarTech Digest
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How to Measure the ROI of Your Marketing Programs - Marketo

How to Measure the ROI of Your Marketing Programs - Marketo | E-Marketing y Redes Sociales | Scoop.it
Measuring the contribution that a marketing program has on revenue is the holy grail of marketing measurement. Learn what you should be looking at when measuring.

 

Each sequential method on this list will give you a more accurate view into your customer value data – but this additional insight also comes with a corollary rise in cost and complexity.  As a result, most organizations begin the process of Marketing Program Measurement with the first and second methodologies, and begin to experiment with more approaches as they move up the maturity curve. According to The Lenskold Group / eMedia Lead Generation Marketing ROI Study, almost 2/3 of companies use either no tracking or basic single attribution.


Via CYDigital
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CYDigital's curator insight, March 15, 2013 8:16 AM

Post of the week! A GREAT, practical guide on methodologies to measure marketing ROI, and how to do it. A must read!


  • See the article at blog.marketo.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Scooped by Pamela Donoso Oggero
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Online Marketing Strategy – Social Triggers

Online Marketing Strategy – Social Triggers | E-Marketing y Redes Sociales | Scoop.it
Online Marketing Strategy (Social Triggers — Social Media Marketing Tips That Work http://t.co/Rhpacyurv9 #marketing #blog #socialmedia #seo)
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Rescooped by Pamela Donoso Oggero from Tracking Transmedia
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Timely! SXSW: The Community Manager Manifesto | Social Media Today

Timely! SXSW: The Community Manager Manifesto | Social Media Today | E-Marketing y Redes Sociales | Scoop.it
On Sunday at South By Southwest, a roomful of social media practitioners of all kinds came together for two and a half hours to create one document: The Community Manager Manifesto.

Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, March 12, 2013 7:38 AM

What a very useful initiative - bookmark!

Rescooped by Pamela Donoso Oggero from marketing en redes sociales
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[infographic] | Como interactuan los consumidores con los vídeos en las redes sociales?

[infographic] | Como interactuan los consumidores con los vídeos en las redes sociales? | E-Marketing y Redes Sociales | Scoop.it

http://navarrainternacional.wordpress.com/2013/06/01/infographic-como-interactuan-los-consumidores-con-los-videos-en-las-redes-sociales/?preview=true&preview_id=588&preview_nonce=37ca98fbdf

 


Via lore trujillo
Pamela Donoso Oggero's insight:

in really is interesting learn that the best tool for shared a video is facebook and 4/10 people arrive to the website influenced for the video brand's

more...
lore trujillo's curator insight, June 1, 2013 11:46 AM

Una infografía para hacernos una idea de cómo interactuan los usuarios con los videos y qué es lo que hacen, por ejemplo, cuántos retweets se hacen de los videos

Pamela Donoso Oggero's curator insight, October 10, 2013 11:43 AM

Los videos se comparten en facebook 10 veces más que en el mismo soporte de youtube!

Rescooped by Pamela Donoso Oggero from SEO and Social Media Marketing
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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | E-Marketing y Redes Sociales | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


Via Antonino Militello
Pamela Donoso Oggero's insight:

Una excelente herramienta para generar markeitng relacional. Solo si conoces a tu usuario...

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erika rosenthal's curator insight, January 13, 2014 9:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 2014 5:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 2014 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

Rescooped by Pamela Donoso Oggero from SEO and Social Media Marketing
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Future of SEO in a Social Content World

SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach. By Lee Odden.


Via Guillaume Decugis, Antonino Militello
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Ajish Kumar's curator insight, November 23, 2013 5:45 AM

Good one.  Future belongs to optimization of contents for users.

Mohammed ALAMI's curator insight, January 10, 2014 9:17 AM

Even Content for marketing should be SEOed

Neil Ferree's curator insight, January 10, 2014 10:16 AM

Links & Words Matter (but) Social Shares is the New SEO

Rescooped by Pamela Donoso Oggero from marketing en redes sociales
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Un estudio sobre el uso de Linkedin muestra resultados sorprendentes

El estudio sobre la red social profesional “Uso de Linkedin en España” elaborado por la Asociación Española de la Economía Digital (adigital) arroja los siguientes datos: El 90% de los usuarios de Internet declaran que en el ámbito profesional la red social que más utilizan es Linkedin. Twitter le sigue a distancia con un 41,9% y Facebook con un 18,1%. El estudio tiene como objetivo conocer en detalle el por qué, cómo y cuándo utilizan los ciudadanos y las empresas esta potente red social, que en España cuenta ya con más de dos millones de miembros, mientras que en el mundo superaba en noviembre de 2011 los 135 millones.


Via lore trujillo
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lore trujillo's curator insight, April 9, 2013 3:58 AM

Está claro que Linkedin, es la red social mas utilizada para uso profesional

Rescooped by Pamela Donoso Oggero from Social Media Measurement, Analytics & ROI
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Google's Powerful New Marketing Tool: Think Insights | Social Media Today

Google's Powerful New Marketing Tool: Think Insights | Social Media Today | E-Marketing y Redes Sociales | Scoop.it
Google's new Think Insights tool is a massive information resource for marketers, providing the "latest research in digital marketing" as well as

Via geoffrey sharp
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Scooped by Pamela Donoso Oggero
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Social Media Policy Should Obey Real-World Standards

Companies drafting a social media policy in anticipation of upcoming FDA guidance should try to follow the same general guidelines used for traditional marketing materials, experts advise.
Pamela Donoso Oggero's insight:

Maybe..

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We are hiring: SEO Account Manager - Fantastic Agency - One-Click Apply with LinkedIn!

We are hiring: SEO Account Manager - Fantastic Agency - One-Click Apply with LinkedIn! | E-Marketing y Redes Sociales | Scoop.it
To apply, please email your CV to jasoncole@computerpeople.co.uk The SEO Account Manager is responsible for the development and implementation of SEO campaigns for client (We are hiring!
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Social media photos and data may have to be included in wills - Irish Times

Social media photos and data may have to be included in wills - Irish Times | E-Marketing y Redes Sociales | Scoop.it
Social media photos and data may have to be included in wills Irish Times Damien McCallig, a PhD student in the school of law at NUIG, said it was almost inevitable people would have to start specifying who should have their Twitter, Facebook and...
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