e-Marketing for the healthcare sector
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Rescooped by Michael Lucht - www.b-innovative.eu from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Pharma Goes Digital | CBI

Technology transforms health care. Digital solutions are the future of medical landscapes. The pharmaceutical industry keeps pace with innovation and technology.

Via ET Russell, Lionel Reichardt / le Pharmageek, eMedToday
Michael Lucht - www.b-innovative.eu's insight:

I love infografics!

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e-Marketing for the healthcare sector
e-Marketing news and insights with focus on the healthcare sector
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Scooped by Michael Lucht - www.b-innovative.eu
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Social media for customer care – infographic

Social media for customer care – infographic | e-Marketing for the healthcare sector | Scoop.it
This epic (18,818 pixels tall -Ed.) infographic looks at social media's use in custome
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Can pharma attract digital talent ?

Can pharma attract digital talent ? | e-Marketing for the healthcare sector | Scoop.it
As more and more pharma and biotech companies invest more money in digital marketing one has to wonder if they can attract digital talent in a regulated industry.  
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7 Must-To-Do Marketing Tricks for Your Practice

7 Must-To-Do Marketing Tricks for Your Practice | e-Marketing for the healthcare sector | Scoop.it
Healthcare marketing tips give a strong foundation to your practice. Create strong online presence and better online reputation with following easy to follow tricks. Attract more patients and multiple your revenue.
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Can a new player really innovate health care?

Can a new player really innovate health care? | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: The announcement on Tuesday that Amazon, JPMorgan Chase and Berkshire Hathaway would be joining forces to create a health care company moved stock markets and prompted optimistic pred…
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Pharma's organization culture eats marketing

Pharma's organization culture eats marketing | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: Nowhere is this more true than within pharma companies.  Pharma company culture is like a sinking ship that won’t go down.
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Rescooped by Michael Lucht - www.b-innovative.eu from mHealth- Advances, Knowledge and Patient Engagement
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Takeaways from digital health progress report include wider adoption by pharma, healthcare

Takeaways from digital health progress report include wider adoption by pharma, healthcare | e-Marketing for the healthcare sector | Scoop.it
The number of digital health apps has doubled in recent years to 318,000. Increased clinical validation has led to wider adoption of apps and sensors by pharma companies and healthcare systems to remotely monitor patients and quantify medication adherence.

Via eMedToday
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Rescooped by Michael Lucht - www.b-innovative.eu from Pharma: Trends in e-detailing
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Where is Pharma Marketing Headed in 2018?

Where is Pharma Marketing Headed in 2018? | e-Marketing for the healthcare sector | Scoop.it
This week, MMW was privy to some insights on the future of pharma marketing from Sloan Gaon, CEO of PulsePoint. So what’s ahead in the new year? Here are some of Goan’s predictions: AI and ML will save lives in 2018 AI and ML will revolutionize clinical trial recruitment by finding patients based on a …

Via eMedToday
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Social media not the answer for pharma anymore

Social media not the answer for pharma anymore | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: It was going to change business forever. It was going to make traditional advertising irrelevant. It was going to revolutionize marketing. It was social media marketing and it’s been …
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How to Monetize Mobile Healthcare Apps - Health Works Collective

How to Monetize Mobile Healthcare Apps - Health Works Collective | e-Marketing for the healthcare sector | Scoop.it
The first rule of getting money from your app is to convince people to use it. They need to see the value, convenience and even entertainment to be persuaded to keep the app on their device and open it frequently. Healthcare, fitness, and wellness apps have a great deal to learn from games. The primary…
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Digital Pharma East’s vast utopia

Digital Pharma East’s vast utopia | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: Before pharma people, and agencies, can talk and dream about the use of technology to increase patient engagement, perhaps they should focus on the fundamental of digital marketing wh…
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Digital pharma marketers KPI’s

Digital pharma marketers KPI’s | e-Marketing for the healthcare sector | Scoop.it
KEY TAKWAWAY: Before a pharma brand can look at new technology, digital pharma marketers need to master the basics.  Here are some KPI’s for pharma websites…
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Bridging The Gap In Multi-Generational Medical Marketing

Bridging The Gap In Multi-Generational Medical Marketing | e-Marketing for the healthcare sector | Scoop.it
When trying to build your medical practice, the idea is to play to your niche. This is easy if you work in a highly focused field such as geriatrics or optometry, but when your target patient population grows, your approach needs to become more expansive. Branding that appeals to millennials is unlikely to hold the…
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Is eCommerce Right for Your Health Business?

Is eCommerce Right for Your Health Business? | e-Marketing for the healthcare sector | Scoop.it
In actual fact there are several ways using eCommerce can be beneficial to your health business and your patients.
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Pharma websites still missing the target

Pharma websites still missing the target | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: Pharma product websites, according to the latest qualitative research, are still not providing people with the information that drives them into their doctor’s office to ask for…
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Email open rates by subject line length – hint, shorter is better

Email open rates by subject line length – hint, shorter is better | e-Marketing for the healthcare sector | Scoop.it
Readers have very little to go on when they decide whether to open your email. Other than their own mood and personal time, the
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What do online health seekers want from pharma websites?

What do online health seekers want from pharma websites? | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: so why doesn’t pharma optimize content to keep people on their website longer?
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DTC marketers: You're losing website traffic

DTC marketers: You're losing website traffic | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: DTC marketers are losing website traffic because drug names are often hard to spell and your audience relies on Google to find your website.
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How to Inject New Life Into Mature Pharma Brands

How to Inject New Life Into Mature Pharma Brands | e-Marketing for the healthcare sector | Scoop.it
Mature brands present a unique challenge for pharmaceutical marketers. After a product has been in market for 5-7 years, it becomes increasingl
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Rescooped by Michael Lucht - www.b-innovative.eu from Pharma: Trends in e-detailing
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R2G-Pharma-App-Benchmarking-2017.  How Pharma Manage Innovation with Mobile Apps


Via Giuseppe Fattori, eMedToday
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Rescooped by Michael Lucht - www.b-innovative.eu from Digital Health
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How online patient portals are transforming health care

How online patient portals are transforming health care | e-Marketing for the healthcare sector | Scoop.it
Patient portals — secure websites that give people access to medical information — now let you easily check doctor visit summaries, test results, prescriptions, and other personal data, all with a few clicks of a mouse. Some patient portals also give you the ability to directly email questions to your doctor, fill out necessary forms, pay bills, or schedule future appointments. Convenient!More and more health-care providers are beginning to offer patient portals. The Office of the National Coordinator for Health Information Technology (ONC), which is part of the U.S. Department of Health and Human Services (HHS), reports that 64 percent of hospitals had some type of online patient portal in 2014. Another survey found that, in 2016, 58 percent of health-care providers were offering portals.
Via Alex Butler
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Denise Silber's curator insight, December 11, 2017 5:16 AM
How inclusive is the data in that portal? (What % of the patient's data does it represent?).
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5 Effective Ways to Market Healthcare to Millennials

5 Effective Ways to Market Healthcare to Millennials | e-Marketing for the healthcare sector | Scoop.it
In the past, it was easy to market healthcare to all age groups based on a hospital’s reputation and the quality of their services alone.
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How to Merge Healthcare with Mobility?

How to Merge Healthcare with Mobility? | e-Marketing for the healthcare sector | Scoop.it
Mobility has been causing quite a stir in the healthcare industry for a considerable time now. It is believed to be a solution that will boost productivity.
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How Mobile Application Trends are Changing the Healthcare Industry

How Mobile Application Trends are Changing the Healthcare Industry | e-Marketing for the healthcare sector | Scoop.it
The term health care mobile app development has emerged not long ago. It was introduced to the public as response to the worldwide digitization of almost each and every aspect of people’s lives, such as the main spheres, health and wellness. It is no wonder that mobile apps in the industry are in demand these…
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Pharma executives need to become digital marketing promoters

Pharma executives need to become digital marketing promoters | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: Pharma emarketers understand that there is a wealth of opporrunties in digital marketing, but in order to move forward they need to “sell” the organization.
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Digital health is coming but….

Digital health is coming but…. | e-Marketing for the healthcare sector | Scoop.it
KEY TAKEAWAY: The digital health market continues to grow due to a lot of low interest cash and the promise that one day digital health will become the “norm” for consumers.  However, t…
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