Social Shopping Corner
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Tendances et mouvements sur le segment du social shopping
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Rescooped by Julien Malherbe - Sésame from Web In Store et Virtual Store
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Dispositifs digitaux dans les points de vente : une révolution dans l'expérience ... - Les Échos

Dispositifs digitaux dans les points de vente : une révolution dans l'expérience ... - Les Échos | Social Shopping Corner | Scoop.it

Le digital in store est présent dans les trois étapes du parcours d’achat du consommateur : avant-vente (orientation dans le magasin, découverte des offres et de l’univers de la marque, test des produits, conseil), vente (praticité de paiement, gain de temps, paiement autonome), après-vente (accession rapide au SAV, souscription à de nouveaux services, suivi des commandes). Exploité de manière adaptée et efficace, le digital in store va contribuer à réinventer l’expérience client et à réenchanter le point de vente. Trois concepts se dégagent : - Le digital in store au service de la performance - Le digital in store, lien entre modernité et tradition - Le digital in store pour théâtraliser le point de vente


Via Nicolas Prigent
Julien Malherbe - Sésame's insight:

Le Store 3.0

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Ubleam's curator insight, January 29, 2013 4:03 AM

Trois concepts se dégagent :

- Le digital in store au service de la performance

- Le digital in store, lien entre modernité et tradition

- Le digital in store pour théâtraliser le point de vente

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Nike Hosts Virtual Sneaker Exchange on Facebook

Nike Hosts Virtual Sneaker Exchange on Facebook | Social Shopping Corner | Scoop.it
Nike serves up more entertainment for sneaker enthusiasts with the release of a shoe-swapping Facebook app.
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Which luxury watch brand is most prominent online? Brand barometer - Marketing news - Marketing magazine

Which luxury watch brand is most prominent online? Brand barometer - Marketing news - Marketing magazine | Social Shopping Corner | Scoop.it

Which luxury watch brand is most prominent online? Brand barometer marketing news. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Methodology:

1. Identification of target audience: Use of nodal analysis to identify key words and phrases relevant to the target audience.

This is achieved by discussing the customer segmentation with the client, inductive exploration of target audience interests, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords).

For this research, the audience segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date).

2. Identification of key online websites, groups, accounts and conversations: Identified key word search strings filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK) to find the key online locations of the audience.

The identified locations are validated against a proprietary impact and engagement criteria threshold. The verified locations form the sample set upon which analysis is conducted.

For this research, 25 locations form for the basis of analysis – a typical project will feature between 100-500 locations depending on the client.

3. User generated content and location analysis: Verified locations are analysed for characteristics and content type, and commentary is analysed for topic, sentiment and linguistics.

This proprietary methodology consists of 192 metrics within 17 groupings, such as channel authority, interaction, content dynamic, competitor analysis, etc.

For this research, only 1 of the 192 metrics is displayed – competitor share of voice. This has been calculated purely on volume of mentions for each competitor within the verified key locations online.

The sample size for this research is 2,500 unique UGC inputs (e.g. audience opinions and perceptions) across 25 locations online.

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Clothia Lets Users Take Their Closets Online | Digital - Advertising Age

Clothia Lets Users Take Their Closets Online | Digital - Advertising Age | Social Shopping Corner | Scoop.it
To all the former kids who watched "Clueless" countless times and wondered if Cher Horowitz's digitized closet could be real: There's a startup for you now.
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