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EP#31: Benefits of building a mobile & e-commerce business w Laura Layton - Luna Vega

EP#31: Benefits of building a mobile & e-commerce business w Laura Layton - Luna Vega | e-commerce | Scoop.it
Ever wonder what it would be like to build a mobile and e-commerce business? In this podcast, I interview Laura Layton, the mind behind Tin Lizzy.
luna vega's insight:

Fresh out of college, she bought a 1967 Step Van and started her business selling fair trade women apparel & accessories. In just one year, she has been able to grow a loyal customer base who follows her at street fairs. Tin Lizzy has been mentioned in several blogs and newspapers. Her story is a true testament that anything is possible if you set your mind to it.

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Effective Email Marketing Strategies to Attract, Retain Customers

Effective Email Marketing Strategies to Attract, Retain Customers | e-commerce | Scoop.it
Email marketing remains crucial to most ecommerce companies. Attracting and retaining new subscribers is key to that effort.
Merchants no longer have to guess which subscription offers have the widest appeal.
luna vega's insight:

Most fashion businesses often overlook the power of email. 

An effective newsletter strategy is key in growing your business and getting customers to come back to buy from you.


Emails will drive more traffic to your site if you personalize their content, allow customers to control their settings and consistently test the results.

Additionally, test different promotional landing pages to identify which designs drive to more sales - some A/B testing landing page builders include Unbounce, OptimizePress, Optimizely or A/Bingo. 

Consider a landing page builder such as Unbounce or OptimizePress.

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