DV8 Digital Marketing Tips and Insight
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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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Facebook 'Nearby' Can Benefit Local Businesses | Social Media Today

Facebook 'Nearby' Can Benefit Local Businesses | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
Google introduced a new update for the feature known as 'Nearby' in the Facebook App for iOS and Android that makes it easier to discover new places that your friends like.
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8 Ways to Discover Valuable Social Media Content | Social Media Examiner

8 Ways to Discover Valuable Social Media Content | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it
Facebook content curation: Use these 8 tips to quickly find awesome content to share on Facebook that your audience will love.

Via David Blundell
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David Blundell's curator insight, February 6, 2013 2:30 AM

Struggling for inspiration? Those lovely people from Social Media Examiner give you a bunch of great tips to help you out . . . 

Gaurav Pandey's curator insight, February 7, 2013 7:32 PM

This comes from one of my favourite sites. Great tips. 

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The Challenge of Getting Visibility on Facebook [infographic]

The Challenge of Getting Visibility on Facebook [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

 

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.


Via Lauren Moss
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Martin (Marty) Smith's comment, January 30, 2013 8:52 AM
Firas, great stuff on your dv8 Scoop. What is "dv8"? Marty
Mike Gingerich's curator insight, January 30, 2013 5:18 PM

Images and video are the future, prepare now!

Philippe Trebaul's curator insight, March 2, 2013 6:34 AM
The Challenge of Getting Visibility on Facebook [infographic].

"Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.


If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time".


The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/...


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Facebook Is More Memorable Than Books - Huffington Post

Facebook Is More Memorable Than Books - Huffington Post | DV8 Digital Marketing Tips and Insight | Scoop.it
BuzzFeed Facebook Is More Memorable Than Books Huffington Post What they found, according to their report Major Memory for Microblogs, published in the journal Memory & Cognition, was that participants remembered the Facebook posts one and a half...

Via Rami Kantari, Alessandro Rea
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How The New Facebook Search Is Different & Unique From Google Search

How The New Facebook Search Is Different & Unique From Google Search | DV8 Digital Marketing Tips and Insight | Scoop.it
At long last, Facebook’s search challenge to Google has arrived. But it has arrived in a much different format than many expected. Indeed, Facebook’s not using its data to provide a better search that Google.
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10 Secrets to Fantastic Engagement

10 Secrets to Fantastic Engagement | DV8 Digital Marketing Tips and Insight | Scoop.it

The following post is an entry by one of our spectacular finalists in our Awesome Engagement Strategies Contest . . .


Via David Blundell
Firas Ghunaim's insight:

This blog post has some really great ideas here to get genuine engagement with your customers . . . .

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David Blundell's curator insight, January 9, 2013 4:24 AM

This blog post has some really great ideas here to get genuine engagement with your customers . . . .

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Infographic: 365 Days of Social Media

Infographic: 365 Days of Social Media | DV8 Digital Marketing Tips and Insight | Scoop.it

A new infographic based on statistics published by the Huffington Post lists 100 of the most fascinating figures from 2012, focusing on Facebook, Twitter, Pinterest, Instagram & Google+.


More than 1 million websites integrated with Facebook since the beginning of 2012. with a reported 80% of users preferring to connect with brands via the social site. With 23% of people checking their accounts five or more times a day, it's hard to miss an advertising opportunity.

Rival social network Google+ could become real competition, garnering 625,000 new members every day of last year. Of those millions of people, active users reportedly spend more than 60 minutes a day across Google products, averaging 12 minutes per day with Google+.

Meanwhile, micro-blogging site Twitter held its own last year. The average user tweeted 307 times over the course of 2012...

 

See more social media statistics and figures at the infographic.


Via Lauren Moss
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Pedro Barbosa's curator insight, January 5, 2013 4:24 AM

Numbers and numbers and numbers. are we capable to read all this big data every single day? Do we want it?

 

Pedro Barbosa | www.pbarbosa.com |www.harvardtrends.com

Rui Ventura's curator insight, January 7, 2013 12:00 PM
Great Stats by the Huffington Post.
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4 Ways to Prepare a Facebook Content Plan for 2013 | Social Media Today

4 Ways to Prepare a Facebook Content Plan for 2013 | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
We all know that content be it branded or user-generated is what fuels social channels. Without comments, shares, and retweets, a great social platform is like a slick porsche with flat tires.

 

Content is now the asset of any business, it’s how you make people talk about your brand and how search engines will reflect those sentiments.


Via Ivo Nový, Alessandro Rea
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Highlights in Social Media 2012 [Infographic]

Highlights in Social Media 2012 [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

2012 has been one crazy year for social media. Pinterest was named Best New Startup, Facebook bought Instagram, Facebook went public, Psy's 'Gangnam Style' became the most viewed video in history, and the list goes on...

Want to see just how eventful 2012 has been for social media? Check out this infographic.


Via Lauren Moss
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Foursquare Responds To Facebook Nearby By Tapping Facebook's Friend Graph

Foursquare Responds To Facebook Nearby By Tapping Facebook's Friend Graph | DV8 Digital Marketing Tips and Insight | Scoop.it

Foursquare has made a quick response to Monday’s announcement of Facebook Nearby, with its own announcement today that Foursquare Explore is cranking up its personalization.

 

The irony? It’s going to use Foursquare activity from a user’s Facebook friends to improve the recommendations in Explore.

 

Think of it as Foursquare judo: It’s using Facebook data to battle against Facebook itself. Touché!

 

Here’s Foursquare’s explanation of how it’s using Facebook to turn up the personalization dial:

 

When your Facebook friends do public things on Foursquare, like write a tip, like a place, or take public photos, we’ll now use that to help power your recommendations when you search in Explore.

 

That new level of personalization happens even if the Facebook friend isn’t also a Foursquare friend. Foursquare says it’s rolling out on Foursquare.com and, more importantly, on both its iPhone and Android apps. Foursquare account holders will need to connect to their Facebook account to see more personalized recommendations.

 

It’s a response to Facebook Nearby, the new local search-esque feature that Facebook announced on Monday. Nearby, said by many to be a Foursquare and Yelp competitor, lets Facebook users get local business recommendations based on Facebook user activity.

 

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Marty's SEO Triptych: New SEO Rules in a Content Marketing World [+ Marty Note]

Marty's SEO Triptych: New SEO Rules in a Content Marketing World [+ Marty Note] | DV8 Digital Marketing Tips and Insight | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.


Via Guillaume Decugis, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 8, 2012 1:45 AM

After writing this response to Snow's article and Guillaume's response I realized it finishes a group of 3 pieces on SEO:

A. SEO and Data Got A THING Going On.
B. Etropy Is Creating Web 3.0 Under Our Noses
C. Google and Data Got A Thing Going On (Below)

Google and Data Got A Thing Going On
I agree that we've moved close to a more true meritocracy, but I'm not as far as Snow or Guillaume. Google's influence remains very significant in who sees what in search, and search still controls the purse strings.

If Google didn't float their index they would have rapidly become irrelevant. By floating, by removing the absolute TRUTH of the game so well described, the game changed in ways ONLY Google can understand.

Look at the Not Provided numbers now climbing close to 50%. While Google says they made this move based on security it is clear to anyone with a brain that Google's desire is to float more than their index. If you can't find absolute reference in your own Google Analytics then something fundamental has changed.

In fact many things have changed including:

* We live floating on a Sargasso sea now never reaching shore.

* Algorithms and predictive models will rule our future.

* Algorithms and predictive models were always going to rule.

* Google controls LESS and makes MORE.

* Mobile is DISRUPTIVE in the short run.
* The longer the web is alive the more local it becomes.

These last two bullets are the engine of the current discontent. Google's brilliant move to float the index would seem to be a direct response to the chilling amount of User Generated Content (UGC) being created, but, in reality, the float was in the works well before it was clear social would rule.

Floating the index allows control to be harvested by Google and Google alone AND potential ad inventory moved from X to infinity. Now you can see why Not Provided was so necessary. Without the obstruction any website could model the float. The more advanced websites such as Amazon will model the float and continue to create larger and larger continents within the Sargasso sea.

Finally, let's discuss Snow assertions. Yes the world is undeniably more popular and populous. There is MORE and it is being organized, at least to some significant degree, by social signals. The thing you don't get from Snow's graphics is the flocking and emergent behavior of those signals.

Read Bursts by Barabasi and you come away with an understanding that a. we are not as unique as we think and b. we tend to flock or tribe into packs and clusters. What happens when you are playing in a field and it starts to rain? Everyone who was playing runs for cover (flocking behavior in response to specific stimuli).

The web only SEEMS massively random. In fact, for those "psycho-historians" to borrow a term from Isaac Asimov capable of seeing and patterning the BIG DATA being produced the world quickly smooths into patterns.

This is why Amazon has 1.4B pages in Google's index. At that level, many times even CNN.com one of the sites that must have the highest amount of unique content, there is clearly a new game being played. Snow and Guillaume are discussing the cosmetic layer we have influenced with out UGC social signals.

Behind the cosmetic layer there is still flocking behavior-herding traffic into huge divots created by Facebook, Amazon and Twitter. Zuckerberg correctly and foolishly identified the game as a play for infrastructure.

Mobile is disrupting the massive investment in status quo infrastructure by the web's biggest players AND it is eroding margins. Margins ARE ALWAYS slim in the beginning. I remember when Amazon was new they were everywhere, would give you free shipping, wash your car and bring you a pizza for an order. AND Amazon was buying just about at retail for about the first year.

I was a wholesale distributor then (1993 - 1999) and we couldn't figure out what Amazon was doing. What we didn't realize was Amazon wasn't playing the same game we were. Amazon could have cared if they made a dime then. They wanted the NAMES on their FILE. NAMES = POWER. NAMES = MONEY.

Snow and Guillaume are both RIGHT and WRONG. They are right that our rebellious use of social signals has wobbled the web's surface and mobile is creating a wobble in infrastructure. They are wrong because, in the end, the math always wins, the patterns will emerge and scale will harvest the crop.

As we eat we will feel more HEARD and IN CONTROL when in actual fact that feeling may be mostly an illusion. At the infrastructure level what was once 3 players may expand to 8 to 10 as the telcos elbow their way in, but the principle is the same just the players are a tad different.

The good news is the unrelated game for artifice does feel over with Panda. I think of Panda a little like my mom. My mom knew how reluctant I was, as a teenager, to clean my room. She knew the pattern so well she didn't have to actually see the room to know its state. Google's Panda is an algorithmic mom. They have power distributions on every element of your website (including expected UGC). Violate those means and you will be sent to Siberia. Why?

Because the math always wins.

 

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Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing

Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing | DV8 Digital Marketing Tips and Insight | Scoop.it

Great writing can connect with your audience, so it’s only natural that you should think carefully about each platform you post on. Here's a lowdown on the differences between writing for twitter, Facebook and LinkedIn . . .


Via David Blundell
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Social Media Revolution: Revitalizing Modern Business

Social Media Revolution: Revitalizing Modern Business | DV8 Digital Marketing Tips and Insight | Scoop.it

The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors.

Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top.


Via Lauren Moss
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24 Tips to Increase Conference and Event ROI by Integrating Social Media | The Marketing Nut

24 Tips to Increase Conference and Event ROI by Integrating Social Media | The Marketing Nut | DV8 Digital Marketing Tips and Insight | Scoop.it
Turn up conference and event ROI volume by tightly integrating social into the DNA of your event. Influencer outreach programs, campaigns & social measurement.

Via David Blundell
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David Blundell's curator insight, February 13, 2013 2:56 AM

Just caught up with these excellent tips from Pam Moore on how really build social into your event and not just bolt it on as an after-thought. Great stuff . . .

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Google+ surpasses Twitter to take number 2 social network after Facebook

Google+ surpasses Twitter to take number 2 social network after Facebook | DV8 Digital Marketing Tips and Insight | Scoop.it
Google+ is the rising star when it comes to global social networking. Twitter, YouTube and Facebook all grew...

Via David Blundell
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David Blundell's curator insight, January 31, 2013 3:44 AM

Wow - Looks like Google+ is starting to really gain traction . . .

BelizeNet.com's curator insight, January 31, 2013 10:41 AM

You really should try Google+, it is so different that Facebook, and I find much more informative.  It does take a little getting use to, but well worth the effort. If you join, circle me at:

 

https://plus.google.com/107733269574737813168/posts

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Google+ Is Now The Number Two Social Network In The World

Google+ Is Now The Number Two Social Network In The World | DV8 Digital Marketing Tips and Insight | Scoop.it

Reports now show that Google+ has surpassed Twitter in active users and is second only to Facebook.


A new report by Global Web Index shows that Google+ has surpassed Twitter in active users and is second only to Facebook.

 

Technically YouTube was considered #3 and Twitter came in at #4 by the numbers. Although it is good to note that Twitter is actually the fastest growing of them all, with 40% growthin the last quarter.


Via Lauren Moss
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David Dellamonica's comment, March 3, 2013 5:49 AM
absolutely
Two Pens's curator insight, March 3, 2013 6:24 PM

Interesting that G+ ranks #2 with so few people actually using it as a network. Shows the power of Google that everybody feel like they have to belong to it but so many don't use it :-) Nobody wants to get left behind.

Janet Louise Stephenson's curator insight, May 3, 2013 10:23 PM

Do you believe that Google+ moved ahead of Twitter?

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Up Close With Facebook Graph Search

Up Close With Facebook Graph Search | DV8 Digital Marketing Tips and Insight | Scoop.it
We’ve covered the launch of Facebook Graph Search, explored how it differs from Google search but now it’s time for the hands-on. Come along for a tour of how it works.
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Facebook Cheat Sheet for Social Media Managers [infographic]

Facebook Cheat Sheet for Social Media Managers [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

 

Social Media Managers are always on the lookout for ways to increase engagement within their brand’s Facebook page.

In a recent report, Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook.

 

These stats reveal an array of interesting things about brand pages. For instance:

Updates with emoticons saw higher interaction rates than those with picturesPosts that contain the words “take,” “click,” “submit,” “check,” and “shop” experience significantly lower rates of interaction.

 

See the infographic for more— and always, do take everything you read with a pinch of salt...


Via Lauren Moss
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PDDM's comment, January 16, 2013 6:44 PM
We don't like 'em either but we use 'em. At least for now, data shows they work. The fresher the better right? Always trying to figure out a way to use Putnam haha
Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

Create better posts on Facebook with these useful tips.

Philippe Trebaul's comment, September 29, 2013 7:13 PM
Thank you for your interesting and constructive reactions :) Philippe
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Nike takes social media in-house | News | Marketing Week

Nike takes social media in-house | News | Marketing Week | DV8 Digital Marketing Tips and Insight | Scoop.it
Sport brand takes social campaigns away from agencies to get closer to fans.

Via David Blundell
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David Blundell's curator insight, January 7, 2013 1:33 AM

More and more brands are doing it themselves. Is this a sign of the times now that companies are really starting to "get" social media? . . .

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Social Marketing & Business Trends [INFOGRAPHIC]

Social Marketing & Business Trends [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

Business-to-business social media marketing has always been a harder nut to crack than its business to consumer counterpart. A new study suggests that a refusal to embrace new social channels might be one reason why.


While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five.

Pinterest is used by just one in four B2B marketers (26 percent), and Instagram less than one in ten (7 percent).


Via Lauren Moss
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Pedro Barbosa's curator insight, December 29, 2012 6:10 AM

Social Marketing -  how different approches produce different outcomes.

 

How Facebook, Linkedin and twitter are far better then G+, for example.

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Which content will get the best visibility in Facebook in 2013? - Smart Insights Digital Marketing Advice

Which content will get the best visibility in Facebook in 2013? - Smart Insights Digital Marketing Advice | DV8 Digital Marketing Tips and Insight | Scoop.it

Along with most commentators on Facebook, I’ve written extensively about the new Edgerank algorithm in recent weeks. It’s clear that many brands have experienced a significant drop in organic reach (although to be fair I’m not the only one who has reported a significant increase in reach since the back-end of November as Facebook appear to have tweaked the algorithm again – see below).

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Infographic: the History of Social Media

Infographic: the History of Social Media | DV8 Digital Marketing Tips and Insight | Scoop.it

There’s nothing new under the sun?

There’s an assumption that, just because social media keeps evolving and we start to use new tools, that ‘social media’ is a new phenomenon. Nothing could be further from the truth.

 

This informative infographic tells the story of how people have been social on the internet, from the birth of email and Usenet to up-to-date tools like Pinterest and Google+.


Via Lauren Moss
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Lauren Moss's curator insight, December 20, 2012 4:53 PM

Interesting timeline of events, statistics + trends, as they pertain to the 'social history of the internet'...

The format and graphics enable a strong and clear visual understanding of the content being shared and a straightforward means to compare various points in time with regard to the internet in general, as well as specific social media platforms.

Bart van Maanen's curator insight, December 21, 2012 8:15 AM

Mooie tijdlijn over de recente geschiedenis van social media. Wat stond er in die eerste e-mail? En daarvoor dan? Dinosaurussen! LOL

Abeer Muhammad's curator insight, December 27, 2012 5:15 AM

#SM from the beginning. 

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Top 10 Social Media Campaigns of 2012

Top 10 Social Media Campaigns of 2012 | DV8 Digital Marketing Tips and Insight | Scoop.it
There have been so many great Social Media campaigns in 2012 that it has been near impossible to choose just ten for this list . . .
Via David Blundell
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David Blundell's curator insight, December 17, 2012 5:11 AM

This is Blueclaw's vote for the best social campaigns of 2012. What do you think? Is your favourite missing from the list?

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How to Triple Your YouTube Video Views With Facebook | Social Media Examiner

How to Triple Your YouTube Video Views With Facebook  | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it

How to use the Facebook Like Button Plugin to automatically attach videos to the updates shared on Facebook when someone 'likes' your content.


Via Dotty Scott, Ileane Smith
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Press Release: Marketers Losing Trillions in Lost Sales Due to Website Translation | dakwak's blog

Press Release: Marketers Losing Trillions in Lost Sales Due to Website Translation | dakwak's blog | DV8 Digital Marketing Tips and Insight | Scoop.it
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