DV8 Digital Marketing Tips and Insight
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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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Ultimate Guide To Measuring The Best Social Network For Internet Marketers - Google Plus [via @jeffsauer ]

Ultimate Guide To Measuring The Best Social Network For Internet Marketers - Google Plus [via @jeffsauer ] | DV8 Digital Marketing Tips and Insight | Scoop.it

Ultimate Guide To Measuring Most Disruptive Social Net
I'm a big fan of +Jeff Sauer's work. Jeff's work is creative, intelligent and comprehensive. I…

Great @FerreeMoney question on this G+ vs. Scoopit on this post.  


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 14, 2013 12:07 PM

GooglePlus Rocks

The linked post explains why Google plus is the most valuable "social network" on the planet and recommends Jeff Sauer's Ultimate Guide To Measuring Google+. 

If you don't know Jeff's work get to know it. Jeff’s work is great and this guide is amazing. If you remain a #GooglePlus hater good and please come compete with me (lol). 

As I explained in the linked post I LOOK FOR the kind of loud, ignorant and way too over confident BS that was circulating about G+. Those naysayers mean there is a tool I must investigate and master. 

We lucky few Internet marketers must be empathic rebels, a difficult combination to master. We must understand trends others miss and buy cheap and sell rich. When I hear a loud Greek chorus my ears always perk up. 

My use of Google+ over the last two years says that contrarian streak has paid off again. ROI assured it is time to master the most disruptive social network on the planet and that is where Jeff's amazingly detailed understanding of this tool comes in. 

Jeff provides his "Ultimate Guide" (and for once that term is accurate) in multiple formats. I'm working my way through the PDF (and yes that means I am old school). Learn anyway that works for you, but LEARN. 

There are only a handful of people on EARH who can make millions online. Making money online requires putting someone else first, something most aren't willing to do. Every great Internet marketer I know signed on to G+ years ago, but even they could learn a thing or too from @JeffSauer's amazing guide.  

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Pinterest Analytics: Know What Content Resonates and What Drives Traffic

Pinterest Analytics: Know What Content Resonates and What Drives Traffic | DV8 Digital Marketing Tips and Insight | Scoop.it
Now you can track, in any given period, what content your customers are engaging with the most. What content resonates with your audience? What is driving traffic to your website?

Via David Blundell
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David Blundell's curator insight, April 9, 2013 12:47 AM

Pinterest has got now got some serious new data analytics options to help businesses . . .

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The Challenge of Getting Visibility on Facebook [infographic]

The Challenge of Getting Visibility on Facebook [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

 

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.


Via Lauren Moss
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Martin (Marty) Smith's comment, January 30, 2013 8:52 AM
Firas, great stuff on your dv8 Scoop. What is "dv8"? Marty
Mike Gingerich's curator insight, January 30, 2013 5:18 PM

Images and video are the future, prepare now!

Philippe Trebaul's curator insight, March 2, 2013 6:34 AM
The Challenge of Getting Visibility on Facebook [infographic].

"Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.


If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time".


The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/...


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Why Should You Advertise on Facebook? [INFOGRAPHIC]

Why Should You Advertise on Facebook? [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

Every company, whether big or small, must have considered advertising with the biggest social networking platform today. Facebook had evolved from a social networking site into a profitable marketing platform. Hence, many business owners, marketers, advertisers and strategists must have considered placing ads on it.

 

But the question is, does it really make sense to advertise with Facebook?

 

The social networking giant released an infographic entitled “The Power of Facebook Ads” (thanks Meg Sloan for sharing this) which shows some interesting and mind-blowing statistics and figures:

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5 Reasons You Should Measure Social Media Return on Investment | Social Media Observatory

5 Reasons You Should Measure Social Media Return on Investment | Social Media Observatory | DV8 Digital Marketing Tips and Insight | Scoop.it
Are you wondering if measuring social media return on investment (ROI) is important?Do you cringe when you think about putting together another report?
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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.

 

A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.

 

The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service.

That's quite a difference and food for though if your small business just kicking the tire with little or no social presence.


Via Lauren Moss
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Facebook Quietly Loosens Restrictions On Cover Images For Pages - AllFacebook

Facebook Quietly Loosens Restrictions On Cover Images For Pages - AllFacebook | DV8 Digital Marketing Tips and Insight | Scoop.it
Facebook quietly lifted almost all of its restrictions on cover images for pages, keeping in place the rule that text can only occupy 20 percent.

Via David Blundell
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David Blundell's curator insight, March 21, 2013 5:03 AM

Wow! This could be very significant in how you use your Facebook cover images from now. Very interesting . . .

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The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC]

The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...

It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.

But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?

Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.

This infographic takes a look at the five types of social follower that every business needs...


Via Lauren Moss
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14 Social Media ROI Metrics You Can Use Right Now! | Overdrive eMarketing Blog: Social Media Marketing | Search Engine Marketing

14 Social Media ROI Metrics You Can Use Right Now! | Overdrive eMarketing Blog: Social Media Marketing | Search Engine Marketing | DV8 Digital Marketing Tips and Insight | Scoop.it
Companies are still grappling with how to measure social media and its resulting return on investment (ROI).

Via Dr. Susan Bainbridge, Khaled El Ahmad
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