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Multi-Screen TV Motivators Part 3: Monetization: Reducing Churn, Increasing Reach & ARPU

Multi-Screen TV Motivators Part 3: Monetization: Reducing Churn, Increasing Reach & ARPU | DTV | Scoop.it
In the third of a series of blog posts addressing multi-screen TV motivators, we discuss the monetization motivators behind TV Everywhere, from using it to retain subscribers, to increasing reach a...
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In Digital Age, NBC Rewrites Olympic Playbook

In Digital Age, NBC Rewrites Olympic Playbook | DTV | Scoop.it
This summer's London Olympics will be a monumental experiment for network television in the digital age.
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