The Digital Transformation of Organizations
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Google encrypts data amid backlash against NSA spying

Google encrypts data amid backlash against NSA spying | The Digital Transformation of Organizations | Scoop.it
Web giant accelerates program to make it harder for outsiders to intercept user information.
Debbie Hinck's insight:

An interesting development in the digital transformations of orgs.

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Content Curation | Social Media Today

Content Curation | Social Media Today | The Digital Transformation of Organizations | Scoop.it
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.
Debbie Hinck's insight:

Again - slightly more marketing focused - but I believe that organizations tend to focus on the external before applying the concepts internally.  This is a great look at why curation is big deal in many facets of daily life.  <soapbox> organizations that figure out good curaiton, both for their customers and for their employees will straight up win </soapbox>

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Rand Fishkin's 6 ingredients for great marketing - GeekWire

Rand Fishkin's 6 ingredients for great marketing - GeekWire | The Digital Transformation of Organizations | Scoop.it
Rand Fishkin wrapped up Mozcon 2013 in style by outlining his principles for great marketing and leading a discussion on the problems with Internet marketi
Debbie Hinck's insight:

While not specific to digital marketing in general, I find that these principles are utterly essential for digital endeavors.  This goes for all digital transformations of organizations.

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Nate Silver’s genius isn’t math. It’s journalism.

Nate Silver’s genius isn’t math. It’s journalism. | The Digital Transformation of Organizations | Scoop.it
Silver's reputation as a math wizard often obscures his innovations as a journalist. But it's the latter that makes him so valuable to ESPN and ABC News.
Debbie Hinck's insight:

Good storytelling makes the data more than numbers.

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Want more Facebook activity? Surprise them and make ‘em happy

Want more Facebook activity? Surprise them and make ‘em happy | The Digital Transformation of Organizations | Scoop.it
Debbie Hinck's insight:

While focused more on the external marketing side of things, this concept applies when attempting to increase adoption of new tools and technologies within an organizatoin.

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Bank Of America’s Epic Twitter Fail

Bank Of America’s Epic Twitter Fail | The Digital Transformation of Organizations | Scoop.it
The megabank's customer service account delivered off-topic replies to angry tweets, making the whole brand look clueless.
Debbie Hinck's insight:

Keeping up with the neverending flow of information from social media is daunting, but the damage that can be done by doing it poorly is tangible.

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