DSLR video and Photography
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DSLR video and Photography
Round of tips, resources, courses for DSLR video and filmmaking
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Big Trends in Digital and Cross-Platform Advertising.

Consumers are increasingly connected across a multitude of screens -- mobile, Internet and television -- creating a complex and fragmented media environment....
UnitedByPhotography's insight:

Branded content, webisodes and online web series and digital video content offer opportunities for advertising across multiplatform formats.

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57% Of Consumers Rely On Product Videos to help them purchase.

57% Of Consumers Rely On Product Videos - 03/28/2013
UnitedByPhotography's insight:

If your brand doesn’t produce product videos, start now.

Consumers are watching them, viewing them, and making purchase decisions on e-commerce sites because of product videos.

 

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Measuring the Value of Branded Entertainment - #MIPTV

An overview of Ogilvy's industry-endorsed branded entertainment measurement model, and how to apply it. Intro & moderation Abby Marks, associate director, Ogilvy Entertainment.

UnitedByPhotography's insight:

It really important to measure the monetization value of Branded Entertainment.

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Changing Media Summit | Media Network | The Guardian

Changing Media Summit | Media Network | The Guardian | DSLR video and Photography | Scoop.it
Latest news and comment on Changing Media Summit from guardian.co.uk
UnitedByPhotography's insight:

Founders, presidents, CEOs, CTOs and CMOs from the world's biggest companies - see who you can expect to meet at this year's Changing Media Summit

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Amazon's New Mobile Ad Network Is A Huge Threat To Google

Amazon's New Mobile Ad Network Is A Huge Threat To Google | DSLR video and Photography | Scoop.it
Using Google against itself.
UnitedByPhotography's insight:

Amazon launched a new mobile ad network this week, which will allow advertisers to run ads on mobile apps downloaded from Amazon's app store, The ads will also run on any Android device that has downloaded apps from Amazon.

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Why the Washington Post is smart to try sponsored content, and why others should too

Why the Washington Post is smart to try sponsored content, and why others should too | DSLR video and Photography | Scoop.it
The Washington Post has launched a feature offering advertisers the ability to place sponsored content on its site, and while this form of advertising has come under fire, other media outlets should consider doing the same.
UnitedByPhotography's insight:

The approach taken by some publications such as Forbes — which has a BrandVoice platform that is similar to what the Washington Post is launching — is that marketing or advertising-driven content from brands is given more or less equal prominence to that created by editorial staff, with the appropriate disclaimers.

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Masters of Media Selling Free 30 min video seminar

UnitedByPhotography's insight:

What is Masters of Media like? Watch this 30 minute recorded webinar to find out.


Best Practices Sales skills for advertising sales boiled down from
20 years of star salesmanship and 15 years of training sales people.


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The Lessons Television Is Teaching Us In 2013

The Lessons Television Is Teaching Us In 2013 - 02/15/2013
UnitedByPhotography's insight:

The first few weeks of 2013 are proving to be highly educational as far as broadcast television is concerned. One can’t help but learn something about the medium with each passing day
.


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20 creative guerilla marketing campaigns

20 creative guerilla marketing campaigns | DSLR video and Photography | Scoop.it

20 creative guerilla marketing campaigns, some brilliant visual impact images with creative execution.

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Project ISAAC Awards - For inventive genius in marketing,advertising,creativity, media and technology.

Project ISAAC Awards - For inventive genius in marketing,advertising,creativity, media and technology. | DSLR video and Photography | Scoop.it

Celebrating invention in media, advertising & marketing and technology

UnitedByPhotography's insight:

As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia of traditional models and modes.

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12 Worst Photoshop Disasters -- Beautyriot.com

12 Worst Photoshop Disasters -- Beautyriot.com | DSLR video and Photography | Scoop.it
Want to see the biggest Photoshop mistakes? Check out these 12 celebrity Photoshop disasters.
UnitedByPhotography's insight:

We rounded up the worst of the worst Photoshop fails, images that are sure to have you wondering how anyone thought it was fit to print.

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"Enter the Age of Branded Content” by BCMA - MyMIP

"Enter the Age of Branded Content” by BCMA - MyMIP | DSLR video and Photography | Scoop.it
"Enter the Age of Branded Content” by BCMA
UnitedByPhotography's insight:

The Branded Content Marketing Association (BCMA) has explored for MIPTV-MIPCube the exact meaning of branded content and its numerous variants. This definition is put in practice through a series of best-in-class branded content initiatives developed by leading brands including MINI, Chipotle or Heineken.

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The 30 best Photoshop plugins | Photoshop | Creative Bloq

The 30 best Photoshop plugins | Photoshop | Creative Bloq | DSLR video and Photography | Scoop.it
Create awesome images and amazing designs with our selection of the 30 most creative, useful, time-saving and powerful Photoshop plugins around.
UnitedByPhotography's insight:

Sublime creative and flexible photoshop plugins for great effects and style and image processing.

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Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years

Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years | DSLR video and Photography | Scoop.it
A big bet on the future of Web advertising over the next half-decade, from the man in charge of Google's monetization efforts.
UnitedByPhotography's insight:

Ads are part of the very fabric of our society, and have been for years. But ad execs want to stick with what works: It’s why the bulk of today’s industry ad budgets are still pointed at traditional mediums like television, print and the like.

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Eyeist Publishes First Cloud-Based Portfolio Review Site for Photographers

Eyeist Publishes First Cloud-Based Portfolio Review Site for Photographers | DSLR video and Photography | Scoop.it

Eyeist founders, Allegra Wilde , Micah and Jesse Diamond and their Lead Developer, Doug Dawirs, have announced publication of a new site providing real-time cloud-based creative photography reviews.

UnitedByPhotography's insight:

The first of its kind, it offers consultations and live critiques by 50+ reviewers from such outlets as Esquire, the VII Photo Agency, Getty Images, PhotoShelter and the Haggerty Museum of Art.

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Honey Maid Site, TV Spots Spotlight Kids' Creativity

Honey Maid Site, TV Spots Spotlight Kids' Creativity | DSLR video and Photography | Scoop.it

Mondelez International’s Honey Maid brand has launched a “Made Co.” site where kids ages 6 to 12 have opportunities to have their ideas brought to life by creative professionals. 

 

UnitedByPhotography's insight:

The site ties in with new TV spots for the brand’s latest product extension, Honey Maid Grahamfuls, which also feature real children’s creative achievements. 


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Impossible Photography by Erik Johansson: TED Talk Video

Impossible Photography by Erik Johansson: TED Talk Video | DSLR video and Photography | Scoop.it

TED TALK Video with digital artist, Erik Johansson has raised a few eyebrows among the photography crowd for more than a couple reasons.

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