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Brands make emails land on welcome mat | Trends | Marketing Week

Brands make emails land on welcome mat | Trends | Marketing Week | ds email marketing | Scoop.it
Retail brands are making best use of technology to achieve high open and response rates for email campaigns, according to new research.
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HOW TO: Optimize E-mail Marketing for Gmail's Priority Inbox

HOW TO: Optimize E-mail Marketing for Gmail's Priority Inbox | ds email marketing | Scoop.it
Gmail Priority Inbox predicts which e-mails a user will find important, which usually excludes marketing communications. Here are some tips for getting your messages through.
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TechCrunch | ToutApp Launches iOS App To Let You Track Email Views And Clicks (And More) On The Go

TechCrunch | ToutApp Launches iOS App To Let You Track Email Views And Clicks (And More) On The Go | ds email marketing | Scoop.it
ToutApp has an intriguing value proposition for all those that send a large number of outbound emails that have similar content.
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