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Content or Commerce? Who's the boss? | Bluespark Labs

Content or Commerce? Who's the boss? | Bluespark Labs | Drupal Commerce | Scoop.it

Product and Content are yin and yang. They are complementary halves that, together, can make an incredibly effective e-commerce site.
 

Bottom line: Content-driven commerce, if done right, can be a central part of your product showcase—from the homepage down to the product pages themselves.

Commerce Guys's insight:

Great article from Michael tucker of BlueSpark, a Drupal Commerce delivery partner.  The only thing I'd add is that creating compelling content should be the hard part.. not the publishing or linking to product data. That's why an integrated experience with best-in-class Content Management like Drupal makes perfect sense, and why Drupal Commerce really fits the Content + Commerce paradigm .

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Using Social Media in 2015 for Ecommerce Marketing - Practical Ecommerce

Using Social Media in 2015 for Ecommerce Marketing - Practical Ecommerce | Drupal Commerce | Scoop.it
Social media yet again failed to prove that it directly influences ecommerce purchase activity, a new survey reveals.
The CMO Survey, a leading source of information ...
Commerce Guys's insight:

Interesting article... a great read for anyone looking to enhance eCommerce offerings

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