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Creating an All-Inclusive Dealership Experience

Customer experience doesn't limit you to being compared to other dealerships; it compares you to every experience a customer has. You aren't just competing with the dealer down the road; you are competing with the coffee shop, grocery store, doctor’s office, and all-inclusive resort. Every industry is stepping up their customer experience game, and we especially in the automotive industry must do the same.

Imagine if you could buy a vehicle while vacationing at an all-inclusive resort. What would that experience be like? Imagine that scenario, and then compare it to the process in your store; does it stand up?
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How to Use DrivingSales.com - A How-To Guide For New Users

How to Use DrivingSales.com - A How-To Guide For New Users | Dropping Baums | Scoop.it
I wanted to write something for first-time users to DrivingSales, to ease them into the culture and experience that is found here. My goal is that, if new users are more comfortable on their first experience, we will convert a higher percentage into active users. After all, we are in the business of conversions, and the more people we have contributing, the more we will all get back from it. We are all in this together.
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Help The Bargain Brothers Change the Public’s Opinion of our Industry | Karbaum

Help The Bargain Brothers Change the Public’s Opinion of our Industry | Karbaum | Dropping Baums | Scoop.it
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My Top 8 DrivingSales Executive Summit 2014 Takeaways

My Top 8 DrivingSales Executive Summit 2014 Takeaways | Dropping Baums | Scoop.it
Conferences are easy. Free food, free swag, free parties, and more information than you can shake a stick at. It is like going back to college, condensed into 3 days.

Now comes the work; taking what you have learnt and doing something with it. Creating an actionable items list and work-back schedule.

Our day-to-day lives catch up with us very quickly and it is all too easy to put off making a plan. Before you know it, it's the next year and the next conference season and you haven't moved on
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Should We Abandon Social Media?

Should We Abandon Social Media? | Dropping Baums | Scoop.it
The Chicago Tribune ran an article last week with results from a study by Automotive News bluntly stating that social media doesn't sell cars. That even Millennials are apathetic towards the automotive industry’s efforts on social media. Are you really surprised? As someone that has closely worked with social media in the dealership for the past 7 years I can say I don’t disagree. In fact the more I research, the more it becomes apparent that the dots are not connecting.
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Cue from airlines helps dealership cut no-shows

Cue from airlines helps dealership cut no-shows | Dropping Baums | Scoop.it
Robert Karbaum came up with is an 'appointment boarding pass' to send to customers' smartphones via text or e-mail minutes after they schedule a test drive.
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What the Auto Industry can learn from IKEA | Robert Karbaum | DrivingSales

What the Auto Industry can learn from IKEA | Robert Karbaum | DrivingSales | Dropping Baums | Scoop.it
DrivingSales.com is a car dealer social network for sharing dealership best practices.
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7 Reasons to Adopt the New Twitter Profile Right Now | Robert Karbaum | DrivingSales

7 Reasons to Adopt the New Twitter Profile Right Now | Robert Karbaum | DrivingSales | Dropping Baums | Scoop.it
DrivingSales.com is a car dealer social network for sharing dealership best practices.
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8 Reasons Why LinkedIn is the Best Automotive Sales CRM (for Salespeople) | Robert Karbaum | DrivingSales

8 Reasons Why LinkedIn is the Best Automotive Sales CRM (for Salespeople) | Robert Karbaum | DrivingSales | Dropping Baums | Scoop.it
DrivingSales.com is a car dealer social network for sharing dealership best practices.
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Right, Wrong or Insane: My Auto Industry Predictions for 2015

Right, Wrong or Insane: My Auto Industry Predictions for 2015 | Dropping Baums | Scoop.it
Since John North Willys sold the first vehicle out of his Elmira, New York, sporting-goods shop in 1901, the car-buying process has fundamentally remained the same. That’s 115 years of an industry operating on the same basic principles that it was founded on. Fortunately, or unfortunately, depending on which side of the fence you subscribe to, that is about to change in 2015. In fact, next year has the potential to be one of the most revolutionary years the auto industry has seen in a very long
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Help The Bargain Brothers Change the Public's Opinion of our Industry

Help The Bargain Brothers Change the Public's Opinion of our Industry | Dropping Baums | Scoop.it
It is no secret that our industry is negatively viewed in the general populace. That people consider us no better than a 1920’s Snake Oil Salesman. This is why the Bargain Brothers reality TV show is so important for all of us in the automotive industry to get behind.

Watch New Episodes of The Bargain Brothers Tuesdays at 7 (EST) on the BNN Network, or watch all the aired episodes online right now at http://www.bnn.ca/shows/bargain-brothers.aspx on the BNN GO Mobile App http://www.bnn.ca/b
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Five Dealerships Vie for Best-Idea Honors | Dealers content from WardsAuto

Five Dealerships Vie for Best-Idea Honors | Dealers content from WardsAuto | Dropping Baums | Scoop.it
The contest is a popular part of the annual DrivingSales conference.   
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30+Video Ideas You Can Record in your Dealership Right Now

30+Video Ideas You Can Record in your Dealership Right Now | Dropping Baums | Scoop.it
Content is king, and there is nothing more regal than video content. Problem is, great video content takes time and resources. After all, we are not ad agencies; we are dealers and sometimes it is difficult to see past the month's sales target. So, to make creating great video content a little easier I put together a list of ideas for video content that you can use today. So grab your phones and your cameras and get going!
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19 Tips & Tricks to Prepare for the DrivingSales Executive Summit 2014 | Robert Karbaum | DrivingSales

19 Tips & Tricks to Prepare for the DrivingSales Executive Summit 2014 | Robert Karbaum | DrivingSales | Dropping Baums | Scoop.it

The DrivingSales Executive Summit 2014 is less than 80 days away, and Vegas can be an overwhelming experience if you aren't prepared.  After attending for the past several years, I wanted to share the best tips and tricks I have accumulated. Whether this is your first DSES or you are a Vogelheim Veteran, hopefully you can use this advice and benefit from my experiences.

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The New “Google My Business” Has Just Launched, Should You Care? | Robert Karbaum | DrivingSales

The New “Google My Business” Has Just Launched, Should You Care? | Robert Karbaum | DrivingSales | Dropping Baums | Scoop.it
DrivingSales.com is a car dealer social network for sharing dealership best practices.
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6 Reasons to Join Google Analytics Academy | Robert Karbaum | DrivingSales

6 Reasons to Join Google Analytics Academy | Robert Karbaum | DrivingSales | Dropping Baums | Scoop.it
DrivingSales.com is a car dealer social network for sharing dealership best practices.
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Why You Need to Become a Better Park Ranger Through User Experience Testing | Robert Karbaum | DrivingSales

Why You Need to Become a Better Park Ranger Through User Experience Testing | Robert Karbaum | DrivingSales | Dropping Baums | Scoop.it
DrivingSales.com is a car dealer social network for sharing dealership best practices.
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