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Twitter Now Rolling Out Its Facebook-Like Profile Redesign

Twitter Now Rolling Out Its Facebook-Like Profile Redesign | Driving traffic to Facebook Page without paying for an ad. | Scoop.it
Starting today, Twitter is gradually rolling out a major redesign of user profiles.
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Tempo's curator insight, April 28, 2014 5:55 AM

Twitter et sa nouvelle interface, pour ou contre ?

François Lanthier's curator insight, April 30, 2014 10:40 AM

Finally!  It was really needed...

Greg Arnaz's curator insight, August 28, 2014 3:06 PM

PHO-G's Marketing

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Effective Social Media Use in Healthcare Marketing

Effective Social Media Use in Healthcare Marketing | Driving traffic to Facebook Page without paying for an ad. | Scoop.it

Spoken about the same, first stumble happens when they take an attempt to engage with their fans or audience without identifying their content needs. This further leads to the foundation of an inappropriate conversation. Therefore, there is no substitute for valuable content! When it comes to the consumer base, they want in-depth information. What needs to be understood by this segment is that there is an ocean of information out there, and when people get sick nowadays, they want information right away. Interaction with patients and consumers is important, but great and right content is the key!

 

The Healthcare Segment

Apart from all the challenges and limitations, Healthcare segment can be amplified in a great way as it includes a lot of processes from patient relations to content shared to managing health records etc. Many doctors can already be seen wearing Google Glass, patients equipped with latest technology support systems and nurses with iPads.

Social Media and Healthcare

This still remains unexplored, Social media for healthcare can garner increased communication, treatment efficacy and provider efficacy; which in turn will portray the organizational transparency. Already a good amount of doctors, family members, patients and healthcare specialists are using social media to result in more impactful treatment. Consumers are also found to use social media platforms to find and later share information about health plans, medical treatments and doctors.

What does Social Media have in store for Healthcare Industry? 

Social Media is strongly transforming how doctors & patients operate and interact with each other. Although the matters related to the security concerns, confidentiality, misinformation and data review come along with anything related to healthcare, Social Media can modify the complete experience for everyone linked with it. With patients, consumers and everyone stepping in to the online space to discuss their health, medical experiences, seek opinions, research and share their symptoms or ailments; it becomes all the more important for healthcare professionals to tap into this wonderful resource and connect with them on social platforms in order to add their expert voice to these conversations.

Social Media will change the way health related communications happen.

An effective social media strategy for a healthcare brand should aim towards accomplishing goals in few categories, namely:

- Communications- Information Sharing- Clinical Outcomes and,- Speed of Innovation

A few things you need to regularly keep a tab of:

Patients that share their views or opinions freely online followed by people who comment on everything, or update a status even about their cold to health related articles. There are cases when patients end up getting basic advice from medical professionals that happen to be in their network. This can help a brand get qualitative feedback or report about their services too.

Doctors are also engaging proactively and believe that social media presence improves the quality of care through constant line of communication.

Blogs written by healthcare professionals can be integrated with social media accounts too. A systematic content management system can further influence people to post content to blogs or websites.

Hosting Google Hangouts with previous patients or those undergoing treatments is a very innovative way where technology helps healthcare segments. Doctors contribute to a patient-centric model of healthcare with such technological innovations. Loyalty and satisfaction is built in the process too.

A successful social media strategy would help a healthcare brand in revamping their communication, service and feedback.


Prescription of a Strong Social Media Strategy for Healthcare Industry

Healthcare organizations should develop a social media strategy that leverages social media in healthcare marketing to help influence the customers & at the same time accomplish strategic healthcare goals.

Keep in mind that just as your patients have their own individual wants, characters and a voice; similarly your social media strategy should be unique to your organization. Healthcare professionals are empathetic and caring individuals. It’s time to demonstrate that strength to a larger, online community.

What should Healthcare Brands do to leverage Social Media?

- Follow your customers and engage with potential patients- Provide value to consumer’s perspective. Providing value here means providing useful information- Be active on Social media and leverage its potential- Be a resource to those looking out for information related to healthcare- Enable doctor searches, online scheduling, and relevant information- Connect with loved ones of patients as its not only the patients always, but there are those who care for them too, active online- Connect with patients or consumers through online communities- Build discussion forums- The content you create, make it share worthy. Ensure that it can be forwarded, printed or posted to patients- Network with those potential healthcare employees with your social media presence. Basically, you can bring your brand to life for potential employees.- Follow relevant hashtags & handles- Twitter chats help you listen to perspectives on key topics & also offer a chance to raise awareness about what you as a healthcare brand offer- Listen: know what your patients are doing by diving into some of the user generated content- Regulations: yes, you need to take care of the content that goes up there. Don’t forget to review it by your legal, regulatory & medical teams- Be open-minded and creative, plan & test your ideas

In the long arc of people’s journey to better health, healthcare segments strive to become more supportive and relevant through social media. In this case, what healthcare segments will win is their respect and loyalty followed by their behaviors that will change to improve their overall health with the strengthening of healthcare brands.

There is no pre-defined rule as to how we should engage with patients on social media, but we cannot deny the fact that there still lie barriers in the pharmaceutical industry as to what one can talk about online.

The elements of engagement that Healthcare brands need to know in order to understand the content needs of their audiences are:

Value can be provided by creating content that solves consumer problems. Listening to their complaints or suggestions and adding a personal touch to conversations generates value for your brand.

Efficiency of a healthcare brand depends on their ability to respond to customer inquiries, comments & questions both off and online without any delay followed by designing mobile friendly content that can be accessed by patients on the go.

Trust is built through the expectation of complete honesty from a healthcare brand by consumers. Delivering accurate advice, displaying successful customer recovery stories, testimonials, nutrition advice, health-tips, fitness routines etc. is a part of it.

Consistency includes the fact that whatever you communicate through offline and online platforms should at no point collide with the real customer/patient experiences.

Relevance is injecting a highly targeted content to patients or consumers which goes a long way in building an emotional connection and consequent click to action. 
3 things you need to know!

A tweet or a post is not a diagnosis! 
Always remember that any information that you post on Social Media should not be considered as a medical advice by your followers or consumers. It is not a replacement for a consultation with a doctor as one on one consultation with health care professionals is still primary & legible.

Schedule the communication! 
For a better level of patient privacy, a healthcare brand should ensure that comments made on any of their social platform should not appear online before it is reviewed or approved by internal team of professionals.

Set the limits; be clear with your stand! 
As a healthcare brand, clearly establish where your organization stands in regards to social media engagement by patients or consumers. Designing a strategy to improve your capability to leverage the enormous reach of social media platforms to connect and learn from the online community is vital.

With patients going online for their healthcare solutions etc., it becomes very essential for your healthcare organization to create a social media strategy where you prepare your staff to listen, engage & measure social media. Are you ready to join your patients in the social media world? 

You can also have a look at another blog ‘In the pink of Health on Social Media’.

It is very important for the healthcare brands to identify and understand the consumer behaviour before they make  any attempts for social media engagement. Does your healthcare brand have a clear social media policy established? Do you think we have missed out on something in this post? Do tell us about it in the comments!

 


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Social Media for the Medical Practice

This is the PowerPoint deck from my presentation for the New Hampshire Medical Group Management Association meeting in January 2014. The subject was social medi

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Hashtag Health - The flu and twitter

Hashtag Health - The flu and twitter | Driving traffic to Facebook Page without paying for an ad. | Scoop.it

A social media–monitoring program led by San Diego State University geography professor Ming-Hsiang Tsou could help physicians and health officials learn when and where severe outbreaks are occurring in real time. In results published last month in the Journal of Medical Internet Research, Tsou suggested that his technique might allow officials to more quickly and efficiently direct resources to outbreak zones and better contain the spread of the disease.

“There is the potential to use social media to really improve the way we monitor the flu and other public health concerns,” Tsou said in a prepared statement.

The Centers for Disease Control and Prevention (CDC) defines flu season as the period from October through May, usually peaking around February. But the unpredictability in exactly when and where outbreaks occur makes it difficult for hospitals and regional health agencies to prepare for where and when to deploy physicians and nurses armed with vaccines and medicines.

There's about a two-week lag in the time between hospitals first noticing an uptick in flu patients and the CDC issuing a regional warning. Tsou and his colleagues, funded by a $1.3 million grant from the National Science Foundation, wanted to find a quicker, more efficient way to identify these patterns.

They selected 11 U.S. cities and monitored tweets originating from within a 17-mile radius of those cities. Whenever people tweeted the keywords “flu” or “influenza,” the program would record characteristics about those tweets, including username, location, whether they were original tweets or retweets, and whether they linked to a Web site.

From June 2012 to the beginning of December, the algorithm recorded 161,821 tweets containing the word “flu” and 6,174 containing “influenza.”

Tsou compared his team's findings to regional data based on the CDC's definition of influenza-like illnesses (ILI). Nine of the 11 cities showed a statistically significant correlation between an increase in the number of tweets mentioning those keywords and regionally reported outbreaks. In five of those cities, Tsou's algorithm picked up on the outbreaks earlier than the regional reports. The cities with the strongest correlations were San Diego, Denver, Jacksonville, Seattle and Fort Worth.

“Traditional procedures take at least two weeks to detect an outbreak,” Tsou said. “With our method, we're detecting daily. Original tweets and tweets without Web site links also proved more predictive than retweets or those that did include links, possibly because original and non-linking tweets are more likely to reflect individuals posting about their own symptoms.”

The next step in Tsou's ongoing research will be hunting for even finer-grained correlations between ILI data and specific symptomatic keywords like “cough,” “sneeze,” “congestion,” and “sore throat.”

Tsou envisions this kind of “infoveillance” applying to a range of public health, such as monitoring regional incidences of heart attack or diabetes. “In social media, there's a lot of noise in the data,” Tsou said. “But if we can filter that noise out and focus on what's relevant, we can find all kinds of useful connections between real life and cyberspace.”

 


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3 Facebook Hashtag Marketing Tips - Business 2 Community

3 Facebook Hashtag Marketing Tips - Business 2 Community | Driving traffic to Facebook Page without paying for an ad. | Scoop.it

The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those friends and businesses with whom you are already closely aligned.

 

If you happen to be using Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. This will create both risks and rewards, so you will want to choose your hashtags with care....


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Jeff Domansky's curator insight, June 14, 2013 3:00 PM

Valuable tips for content marketers looking to get more from their efforts on Facebook. Nice and practical.

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13 Reasons Your Brain Craves Infographics [Infographic]

13 Reasons Your Brain Craves Infographics [Infographic] | Driving traffic to Facebook Page without paying for an ad. | Scoop.it
This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!

Via Gust MEES, Jim Lerman, Ally Greer
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ghbrett's curator insight, July 23, 2013 8:49 AM

As the old saying goes: "A picture is worth a thousand words." This also reminds me of Malcomb Gladwell's book, "Blink." Amazon: http://amzn.to/13AalVQ

Andrea Remmert's curator insight, July 31, 2013 1:41 AM

It's all about images now. 

Bruce McDuffee's curator insight, August 20, 2013 2:53 PM

It's important to keep in mind your audience and how the ideal prospect likes to consume content.  Scientists or engineers for example my consume or respect different media than consumers of clothing or electronics.

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Facebook Finally Gets Hashtags: How They Work - MarketingLand

Facebook Finally Gets Hashtags: How They Work - MarketingLand | Driving traffic to Facebook Page without paying for an ad. | Scoop.it

Excerpts...

 

Facebook posted today about the new hashtag support with an overview, saying:

Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.

 

When you click on a hashtag, a new overlay window appears showing you matching content.

 

Ironically, while you still can’t search for posts in Facebook Graph Search, you can search for hashtags. Begin your search with any hashtag word, a word starting with the # symbol

 


Via CYDigital
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CYDigital's curator insight, June 13, 2013 7:49 AM

We don't know if this will help the B2B marketer when it comes to FB.  As usual, focus on LinkedIn, SlideShare, Google+, Twitter.


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Christopher O'Connor's curator insight, June 13, 2013 9:13 AM

Facebook is always my first choice on getting information so seeing they are always to trying to improve themself is very cool

Jason M.'s curator insight, June 13, 2013 12:59 PM

It's about time. They are too closed off from how people are adapting & using social media without them.

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How to recognize the risks social media pose to your company | Smart Business

How to recognize the risks social media pose to your company | Smart Business | Driving traffic to Facebook Page without paying for an ad. | Scoop.it
How to recognize the risks social media pose to your company - Matthew P.
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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Driving traffic to Facebook Page without paying for an ad. | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
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Actions Speak's curator insight, April 18, 2014 9:57 AM

 

Effective communications are tough to accomplish.

 

Do you have some type internal training or processes to improve communications inside and outside your organization?

 

Mark Trinidad's curator insight, April 21, 2014 7:57 PM

this is great....

Heena Ali's curator insight, April 21, 2014 11:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

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Effective Social Media Use in Healthcare Marketing

Effective Social Media Use in Healthcare Marketing | Driving traffic to Facebook Page without paying for an ad. | Scoop.it

Spoken about the same, first stumble happens when they take an attempt to engage with their fans or audience without identifying their content needs. This further leads to the foundation of an inappropriate conversation. Therefore, there is no substitute for valuable content! When it comes to the consumer base, they want in-depth information. What needs to be understood by this segment is that there is an ocean of information out there, and when people get sick nowadays, they want information right away. Interaction with patients and consumers is important, but great and right content is the key!

 

The Healthcare Segment

Apart from all the challenges and limitations, Healthcare segment can be amplified in a great way as it includes a lot of processes from patient relations to content shared to managing health records etc. Many doctors can already be seen wearing Google Glass, patients equipped with latest technology support systems and nurses with iPads.

Social Media and Healthcare

This still remains unexplored, Social media for healthcare can garner increased communication, treatment efficacy and provider efficacy; which in turn will portray the organizational transparency. Already a good amount of doctors, family members, patients and healthcare specialists are using social media to result in more impactful treatment. Consumers are also found to use social media platforms to find and later share information about health plans, medical treatments and doctors.

What does Social Media have in store for Healthcare Industry? 

Social Media is strongly transforming how doctors & patients operate and interact with each other. Although the matters related to the security concerns, confidentiality, misinformation and data review come along with anything related to healthcare, Social Media can modify the complete experience for everyone linked with it. With patients, consumers and everyone stepping in to the online space to discuss their health, medical experiences, seek opinions, research and share their symptoms or ailments; it becomes all the more important for healthcare professionals to tap into this wonderful resource and connect with them on social platforms in order to add their expert voice to these conversations.

Social Media will change the way health related communications happen.

An effective social media strategy for a healthcare brand should aim towards accomplishing goals in few categories, namely:

- Communications- Information Sharing- Clinical Outcomes and,- Speed of Innovation

A few things you need to regularly keep a tab of:

Patients that share their views or opinions freely online followed by people who comment on everything, or update a status even about their cold to health related articles. There are cases when patients end up getting basic advice from medical professionals that happen to be in their network. This can help a brand get qualitative feedback or report about their services too.

Doctors are also engaging proactively and believe that social media presence improves the quality of care through constant line of communication.

Blogs written by healthcare professionals can be integrated with social media accounts too. A systematic content management system can further influence people to post content to blogs or websites.

Hosting Google Hangouts with previous patients or those undergoing treatments is a very innovative way where technology helps healthcare segments. Doctors contribute to a patient-centric model of healthcare with such technological innovations. Loyalty and satisfaction is built in the process too.

A successful social media strategy would help a healthcare brand in revamping their communication, service and feedback.


Prescription of a Strong Social Media Strategy for Healthcare Industry

Healthcare organizations should develop a social media strategy that leverages social media in healthcare marketing to help influence the customers & at the same time accomplish strategic healthcare goals.

Keep in mind that just as your patients have their own individual wants, characters and a voice; similarly your social media strategy should be unique to your organization. Healthcare professionals are empathetic and caring individuals. It’s time to demonstrate that strength to a larger, online community.

What should Healthcare Brands do to leverage Social Media?

- Follow your customers and engage with potential patients- Provide value to consumer’s perspective. Providing value here means providing useful information- Be active on Social media and leverage its potential- Be a resource to those looking out for information related to healthcare- Enable doctor searches, online scheduling, and relevant information- Connect with loved ones of patients as its not only the patients always, but there are those who care for them too, active online- Connect with patients or consumers through online communities- Build discussion forums- The content you create, make it share worthy. Ensure that it can be forwarded, printed or posted to patients- Network with those potential healthcare employees with your social media presence. Basically, you can bring your brand to life for potential employees.- Follow relevant hashtags & handles- Twitter chats help you listen to perspectives on key topics & also offer a chance to raise awareness about what you as a healthcare brand offer- Listen: know what your patients are doing by diving into some of the user generated content- Regulations: yes, you need to take care of the content that goes up there. Don’t forget to review it by your legal, regulatory & medical teams- Be open-minded and creative, plan & test your ideas

In the long arc of people’s journey to better health, healthcare segments strive to become more supportive and relevant through social media. In this case, what healthcare segments will win is their respect and loyalty followed by their behaviors that will change to improve their overall health with the strengthening of healthcare brands.

There is no pre-defined rule as to how we should engage with patients on social media, but we cannot deny the fact that there still lie barriers in the pharmaceutical industry as to what one can talk about online.

The elements of engagement that Healthcare brands need to know in order to understand the content needs of their audiences are:

Value can be provided by creating content that solves consumer problems. Listening to their complaints or suggestions and adding a personal touch to conversations generates value for your brand.

Efficiency of a healthcare brand depends on their ability to respond to customer inquiries, comments & questions both off and online without any delay followed by designing mobile friendly content that can be accessed by patients on the go.

Trust is built through the expectation of complete honesty from a healthcare brand by consumers. Delivering accurate advice, displaying successful customer recovery stories, testimonials, nutrition advice, health-tips, fitness routines etc. is a part of it.

Consistency includes the fact that whatever you communicate through offline and online platforms should at no point collide with the real customer/patient experiences.

Relevance is injecting a highly targeted content to patients or consumers which goes a long way in building an emotional connection and consequent click to action. 
3 things you need to know!

A tweet or a post is not a diagnosis! 
Always remember that any information that you post on Social Media should not be considered as a medical advice by your followers or consumers. It is not a replacement for a consultation with a doctor as one on one consultation with health care professionals is still primary & legible.

Schedule the communication! 
For a better level of patient privacy, a healthcare brand should ensure that comments made on any of their social platform should not appear online before it is reviewed or approved by internal team of professionals.

Set the limits; be clear with your stand! 
As a healthcare brand, clearly establish where your organization stands in regards to social media engagement by patients or consumers. Designing a strategy to improve your capability to leverage the enormous reach of social media platforms to connect and learn from the online community is vital.

With patients going online for their healthcare solutions etc., it becomes very essential for your healthcare organization to create a social media strategy where you prepare your staff to listen, engage & measure social media. Are you ready to join your patients in the social media world? 

You can also have a look at another blog ‘In the pink of Health on Social Media’.

It is very important for the healthcare brands to identify and understand the consumer behaviour before they make  any attempts for social media engagement. Does your healthcare brand have a clear social media policy established? Do you think we have missed out on something in this post? Do tell us about it in the comments!

 


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What Does a Day in Social Media Look Like? [Infographic]

What Does a Day in Social Media Look Like? [Infographic] | Driving traffic to Facebook Page without paying for an ad. | Scoop.it

Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms?

The following infographic by Saxum shows the daily activity on Facebook, Twitter, LinkedIn, Pinterest, Vine, Google+, and Tumblr, measured against each platform's total user base.

On Facebook, some 23% of users check newsfeed more than five times a day, 2.7 billion people give Facebook posts a Like, and Twitter's active users contribute 400 million tweets a day...


Via Lauren Moss
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Victor Juarez's curator insight, January 31, 2014 2:43 PM

Muy interesante! datos de trafico en RRSS a nivel mundial, 7 Billones de personas conectadas y el Prime Time a las 15h ! 

Nine0Media's curator insight, February 1, 2014 11:31 AM

#DIYSEO #Nine0Media

Heather Koroll's curator insight, March 19, 2014 9:28 PM

add your insight...

 
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Infographic: Healthcare in the Digital Era

Infographic: Healthcare in the Digital Era | Driving traffic to Facebook Page without paying for an ad. | Scoop.it

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Social Media Daily

Social Media Daily | Driving traffic to Facebook Page without paying for an ad. | Scoop.it
Social Media Daily, by Blogging About: updated automatically with a curated selection of articles, blog posts, videos and photos. (Social Media Daily is out!
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3 Facebook Hashtag Marketing Tips - Business 2 Community

3 Facebook Hashtag Marketing Tips - Business 2 Community | Driving traffic to Facebook Page without paying for an ad. | Scoop.it

The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those friends and businesses with whom you are already closely aligned.

 

If you happen to be using Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. This will create both risks and rewards, so you will want to choose your hashtags with care....


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Jeff Domansky's curator insight, June 14, 2013 3:00 PM

Valuable tips for content marketers looking to get more from their efforts on Facebook. Nice and practical.

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20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]

20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare] | Driving traffic to Facebook Page without paying for an ad. | Scoop.it
Get tips on how to improve your social media marketing that all stem from real research and data.
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How you can help the Newtown, CT community

How you can help the Newtown, CT community | Driving traffic to Facebook Page without paying for an ad. | Scoop.it
The United Way of Western Connecticut in partnership with the Newtown Savings Bank has set up a Sandy Hook School Support fund to provide services to families and community members affected by Friday’s school shooting.

Check donations can be sent to:

Sandy Hook School Support Fund
c/o Newtown Savings Bank
39 Main Street
Newtown CT 06470

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DJ Raj-i-Sab's curator insight, December 17, 2012 5:12 PM

What a tragedy. A 20-year old shoots 26 people, 20 of them under age 7. He shoots his mother first, hops into mum's car with her most powerful guns, enters his school, first shooting the school Psychologist and the Principal, then proceeds to 2 entire classrooms and then himself in a thrid classroom. I am posting this for all those who want to help in any way they can. Spread the word. Donate your time or your money. Please post this everywhere you can so we can be rid of these looney "responsible" adults who make it possible for the young and innocent to kill each other...gun control! I'm all for NO GUNS PERIOD! In an society. Just take a look at the global satistics...Right to Bear Arms. Bah Humbug! Gimme a Break please.