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Ever wondered who you share the road with?

Ever wondered who you share the road with? | Drive Social | Scoop.it
Every day you share the road with people. Do your Drive Social summary to see who they are, and what you have in common with them.
Marlene's insight:

New Zealand Transport Agency created this interactive social media campaign to drive a powerful message. The message is simple be aware of how you drive because if you don’t’ pay attention you can hurt or kills someone. They say that people are generally good and friendly but for some reason when we get into our cars we forget our manners, get road rage and act as if we are the only one driving on the road. This type of behavior leads to accidents. I entered this site and signed in through my Facebook account and started going through the steps. I was asked how far I commute, where do I commute to everyday and even what music I listen to. The site created a social map and showed Facebook profiles of people that live in my location, use the same route to work and even listen to the same radio stations. It made me think, it personalised the message and made the message more real. It was a clever way of driving the message home by using social media.

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Obey Baitalmal's comment, April 7, 2013 8:30 PM
This is the sort of social activities i like personally where i can practically involve my self into it. This way i can reflect my experience on my driving behaviour and spread the word because it is a tangible thing to do unlike asking for opinion on products or brands through social sites.
Obey Baitalmal's comment, April 7, 2013 8:31 PM
It is a good campaign as it is sponsored by the NZ government too.
Sara Rock's comment, April 8, 2013 12:32 AM
This interactive way of making you think really helps the message get through, especially when it gets you personally involved so you feel how it directly relates to you. Finding creative ways to get consumers/audiences to interact can be really difficult but if the effort is put in the planning stages the results can be so much better than a traditionally media campaign. We have so much available to us & always finding new ways to use them to communicate.
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Every Kiwi should see this, John Wathen's eyewitness account of the Gulf of Mexico disaster

-- All Kiwis need to see this video - please share! John Wathen is an award winning photo journalist who recently toured Aotearoa recounting his experience b...
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» A step-by-step guide to creating a media strategy

» A step-by-step guide to creating a media strategy | Drive Social | Scoop.it
Social media consulting for nonprofits
Marlene's insight:

This article creating an effective media plan and the example they used is for a cause campaign. Cause campaigns are one of the most effective types of campaigns because of its deep emotional connection with people but that is another area completely on its own. The article touch on the points that is vital to tick of the list when you are going through the process of planning a media model that fits in with your objectives.  There are a couple of questions that you need to ask yourself and this article covers those important key steps for example, What is the issue, the solution, the objectives, who do you want to reach, is your message used in context , communities that could be involved or effected, stakeholders, your message (How do you get engagement? Emotional, humor, new idea or way of explaining, short and to the point, avoid complicated messages).  Then so important and this is probably sometimes what marketers forget is a call to action. Who will be helping you in achieving all the above to implement the message eventually and what type of media would you use that talk directly to the people that you want to communicate with and to get a result? What format of your message would it be display, video or interactive social media? One thing that is most of the time forgotten is security and privacy. Breaching people’s privacy just creates negativity so be careful.  The last couple of steps that are so important are timelines, evaluation, impact, measurement and saving the results as a case study for your next media plan and campaign. This is a useful article that covers of the most important points even if you don’t work for a non-for profit or with one the steps are clear for any business maybe a tweak here and there depending on the industry but it is basically the same for everyone. Good article.

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Sara Rock's comment, May 4, 2013 11:23 PM
Working towards the objectives as a group is really important to ensure a successful campaign. Setting clear goals will help drive the groups actions to reach these targets and help decide the best ways of doing so.Making sure you have a clear process to get the results you need through planning and implementation means you can drive the direction in the most effective ways to get your message acorss. Some great points are made in this article and lots we should remember to consider when planning a campaign
Obey Baitalmal's comment, May 8, 2013 6:59 PM
This article is related to advertisers who have high involvement in advertising media planning. And there are a useful tools for them to use such as database softwares like Nielsen IMS Clear Decisions software. This software can provide information of the different segments of the target audiences such as geographic, age, sex, lifestyle, occupations, and so on. Also, it can provide which media channels have the most reach by the audiences. however, media planning has a crucial task which is the media plan delivery from the advertising agencies to the public. For example, advertisers should know which months of the year has the high peak period.
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Marketing Budgets 2013

Marketing Budgets 2013 | Drive Social | Scoop.it
The Marketing Budgets 2013 report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year.
Marlene's insight:

This Marketing Budget for 2013 that I found on E consultancy is a really good guideline of a marketing budget and the current trends in the market. The trends for 2013 states that Digital Marketing is growing at a fast pace and there is no indication that it will decrease anytime soon. Return on investment is vital when you make choices of where to spend your marketing budget and IMC is an integral part of the whole process from the initial stages, through to planning and implementation. It asks questions around all the points that need to be considered like B2B, B2C, and internal recruitment of quality staff, barriers of investments, measurements and many more. It is thorough to the point and gives you a really clear picture to what a marketing department needs to deal with.

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Obey Baitalmal's comment, April 9, 2013 7:39 PM
"This is largely fuelled by the desire to have individual conversations with consumers at scale, measure ROI across channels and derive value from the vast amount of data available to marketers. To that end, this year’s figures show that over two- thirds of companies are driving more than half of their revenues from digital marketing spend". I really liked the report and specially this part above, this is to show how important is the direct interaction with consumer is. In the end of the year they have a very good revenue in return.
Sara Rock's comment, April 9, 2013 9:34 PM
Looking carefully at how you spend your marketing budget is key to ensuring ROI. Companies need to look carefully how this is split across your IMC program for your brand to achieve your marketing objectives.
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An Introduction To A Growing Trend: Activity Based Working - Office Snapshots

An Introduction To A Growing Trend: Activity Based Working - Office Snapshots | Drive Social | Scoop.it
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Customer Engagement the sum of all parts

Customer Engagement the sum of all parts | Drive Social | Scoop.it
Forrester encourages companies to integrate their divisions to create a seamless flow between technology, data, and processes
Marlene's insight:

This article is about Customer Engagement and explains that in this process you need a team of people and various departments internal and external to come together to help you achieve success as you won’t be able to create communication that yield successful customer engagement by yourself. Team work is required to make sure that all the parts come together to implement a campaign that generates interaction. The agency used in this article is Ogilvy they are known as an advertising agency that work with B2B on advertising campaigns. I worked with Eddy and his team when I was employed at Digital Network Sales. This team analyse all aspects of the media world to produce the best communication fit for their customers. Customers want to work with a company that can ultimately help them with finding solutions for every aspect of their business “one stop shop”  therefor Ogilvy has numerous stakeholders involved to generate opportunities and solutions that might or will fit the client’ needs and wants. The important thing to remember in this article that is pointed out by Khatibloo understands the ins and outs, values and vision of a company that you will be assisting. Another point he made that is critical to a successful campaign that yields customer engagement is the content. The content needs to be relevant, rich, well thought through and the use of the media platforms needs to be the target audience’s preference and enhance and attract integration and interaction. This article ties in directly with the importance of Integrated Marketing Communication to be a company that outlast and gains long term increased profits.

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Sara Rock's comment, May 1, 2013 12:10 AM
Continuity across divisions is imeritive in an IMC programm to ensure that the same message is communicated for the brand. Having all the divisions working collaboratively towards the same vision also makes sure that the resources are available for an effective campaign.
Sara Rock's comment, May 1, 2013 12:14 AM
The fact that insights and analytics get caught up in the marketing teams and not to the consumer experience is definately a way to improve comsumer engagement if this is happening.
Obey Baitalmal's comment, May 8, 2013 7:24 PM
Customer Engagement might help in co-creation. Co-creation is the process of involving the customers to build products with the companies. In this way companies have a high chance of costumers loyalty. Also, it can increase the awarenesses for people who have not herd of the product. As the article mentioned that Customer Engagement is becoming an important fact for businesses.
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Activating Creativity

Activating Creativity | Drive Social | Scoop.it
Bringing brands to life across channels and disciplines moves people to action. By William Rosen.
When the legendary New Zealand All Blacks rugby team lost unexpectedly at the 2007 Rugby World ...
Marlene's insight:

This article talks about the Addidas that has used "Activating Creativity" in such a way that is innovative, interesting, diffirent. They basically used nanotechnology and imprinted 10,00 names of fans into the Allblack captain's jersey. This connecting the fans of New Zealand with their sport in such a close personal way. They are literally on the field with their hero. Addidas this was such an amazing innovative idea 10 marks for creativy. People want to feel connected to something, groups, people, things and this is one powerful way to drive home the personal connection that New Zealanders feel about the All Blacks. I will remember this for future.

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Sara Rock's comment, May 4, 2013 10:57 PM
Being able to bring a brand to life like that is a fantastic use of creatively connect with the consumer. Being about to really get the consumer to experience something is key in todays marketing world-how to do it is the tough part! I think Adidas did a great job reingaging the fans and it was obviously a very effective branding exercise as well. Finding creative ways to use the technology available to us means we can connect with consumers and create new innovative ways to do so.
Obey Baitalmal's comment, May 8, 2013 7:09 PM
Creativity need some persuasion. In order to persuade audiences, there must be some tactics to use in advertising an idea. Here are the 7 principle of persuasion used by people in the advertising field: 1-Incentive. 2- Herding. 3- Scarcity. 4- Identity. 5- Relativity. 6- Liking. 7- Authority.
Obey Baitalmal's comment, May 8, 2013 7:28 PM
An example of Authority, when a well known Rugby player talk about depression on TV ad. The Rugby player is not a doctor, but his authority as a well known player has his credibility to talk about depression and help his fans to seek help.