Irresistible Offer plus Slippery Slope: The Neuromarketing Secret and Key to Human Happiness | Dopamine Secrets and Other Neuromarketing Conspiracies |

Some of you are aware that Russell Wright is writing a book on cognitive blind spots based on his years worth of experience in sales and marketing-as well as his passion for neuromarketing. Neuromarketing is the psychological buzz-name for the use of marketing tactics that exploit natural human behaviors including cognitive dissonance etc.