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25 Words You Might Not Know Are Trademarked

25 Words You Might Not Know Are Trademarked | Disruptive threads | Scoop.it
Many of the items we use every day, like zippers and escalators, were once brand names. Even heroin, which no one should use any day, was a brand name. Here are some trademarked names that are often used as generic terms.

 

Jet Ski, Bubble Wrap, Onesies, Jacuzzi, Crockpot, Fluffernutter, Frisbie, Hula Hoop, Slip 'n Slide, Chapstick, Kleenex, Ping-Pong, PowerPoint, Q-tips, Rollerblade, Scotch Tape, Jell-O, Tupperware, Velcro, Weed Eater, Wite-out, Band-Aids, Zamboni, Taser


Via k3hamilton
Neil Gains's insight:

It's always good to invent your own category ... names are important for brands.

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Jennifer Beever's curator insight, November 26, 2013 7:10 PM

Good to know! It's very difficult to remain "above the law" in marketing, when so many brand names become household words!

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Doctor Disruption » Design Methods #36 – Cultural Probes

Doctor Disruption » Design Methods #36 – Cultural Probes | Disruptive threads | Scoop.it
Design Methods #36 – Cultural Probes Mar 02 2016 Cultural probes are the name designers give to exercises, activities and provocations given to participants in a study to provide inspiration and understanding about their lives, thoughts, feelings and behaviours, and the cultural and social context...
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Go-Jek, the transport app set to become 'Super App' | WARC

Go-Jek, the transport app set to become 'Super App' | WARC | Disruptive threads | Scoop.it
JAKARTA: Indonesia is witnessing the rapid growth of Go-Jek, a transport-based super app which, like China’s WeChat, has moved outside of its original remit into multiple new functions.
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Doctor Disruption » Principles of Design #35 – Anthropomorphic Form

Doctor Disruption » Principles of Design #35 – Anthropomorphic Form | Disruptive threads | Scoop.it
Principles of Design #35 – Anthropomorphic Form Nov 19 2011 We’re only human Anthropomorphism is a strong tendency for all of us to find forms that appear human-like to exhibit human characteristics more appealing.
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Errol Morris: How Typography Shapes Our Perception Of Truth

Errol Morris: How Typography Shapes Our Perception Of Truth | Disruptive threads | Scoop.it
The acclaimed filmmaker of The Thin Blue Line and The Fog Of War reveals why he now types all his manuscripts in Baskerville.
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Doctor Disruption » Personas (Design methods #47)

Doctor Disruption » Personas (Design methods #47) | Disruptive threads | Scoop.it
Personas (Design methods #47) Nov 02 2017 Personas (sometimes called pen portraits) are used in design and research to represent customer or user types through fictional characters, often based on synthesising research findings (e.g.., segmentation studies) but with a fully fleshed out version of...
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Doctor Disruption » Design Methods #44 – Elito method

Doctor Disruption » Design Methods #44 – Elito method | Disruptive threads | Scoop.it
Design Methods #44 – Elito method Feb 26 2017 The Elito method is an approach to help designers develop comprehensive and connected solutions grounded in research insights and business objectives. The approach helps designers and researchers move from research findings to the articulation of...
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Doctor Disruption » Word Clouds (Design methods #46)

Word Clouds (Design methods #46) Jun 28 2017 Word clouds are one of the most basic methods for visualising textual information. While sometimes overused, they provide a sometimes useful summary of the frequency of use of certain words or phrases within a piece of research, in answer to a question,...
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Doctor Disruption » Figure-Ground Relationship (Principles of Design #74)

Figure-Ground Relationship (Principles of Design #74) May 29 2017 Figure-ground relationship is the design principle that any element is perceived either as an object of focus (figure) or as something else (ground).
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Doctor Disruption » Reimagining global beauty

Doctor Disruption » Reimagining global beauty | Disruptive threads | Scoop.it
Dr Disruption on the history of #beauty & reimagining the industry https://t.co/gnF0ZRoJI2 #marketing #branding #design
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Amazon’s plan to dominate the shipping industry—with almost no humans involved—is taking shape

Amazon’s plan to dominate the shipping industry—with almost no humans involved—is taking shape | Disruptive threads | Scoop.it
Amazon is exploring what role autonomous-vehicle technology could have in its business, the Wall Street Journal reported today (paywall). The research is still in an early, exploratory phase, the Journal said, but hints at a larger plan of Amazon and its CEO Jeff Bezos: to own the delivery and logistics chain for its packages, and make it as efficien
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The Magic of Metaphor: What Children’s Minds Reveal about the Evolution of the Imagination

The Magic of Metaphor: What Children’s Minds Reveal about the Evolution of the Imagination | Disruptive threads | Scoop.it
"Metaphorical thinking … is essential to how we communicate, learn, discover, and invent."
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Learning a Language Makes You Better at Handling Ambiguity

Learning a Language Makes You Better at Handling Ambiguity | Disruptive threads | Scoop.it
Because you’re not going to know everything.
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Teaching kids philosophy makes them smarter in math and English

Teaching kids philosophy makes them smarter in math and English | Disruptive threads | Scoop.it
Schools face relentless pressure to up their offerings in the STEM fields—science, technology, engineering, and math. Few are making the case for philosophy. Maybe they should. Nine- and 10-year-old children in England who participated in a philosophy class once a week over the course of a year significantly boosted their math and literacy skills
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Doctor Disruption » Design Methods #36 – Cultural Probes

Doctor Disruption » Design Methods #36 – Cultural Probes | Disruptive threads | Scoop.it
Design Methods #36 – Cultural Probes Mar 02 2016 Cultural probes are the name designers give to exercises, activities and provocations given to participants in a study to provide inspiration and understanding about their lives, thoughts, feelings and behaviours, and the cultural and social context...
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Doctor Disruption » Biophilia Effect (Principles of Design #77)

Doctor Disruption » Biophilia Effect (Principles of Design #77) | Disruptive threads | Scoop.it
Biophilia Effect (Principles of Design #77) Jan 23 2018 Biophilia effect is the well researched and understood impact of natural environments on the emotions, productivity and physical well-being of people.
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Doctor Disruption » Face-ism Ratio (Principles of Design #76)

Doctor Disruption » Face-ism Ratio (Principles of Design #76) | Disruptive threads | Scoop.it
Face-ism Ratio (Principles of Design #76) Dec 07 2017 Face-ism is the term used to describe how the ratio of face to body in an image influences the perception of the person in that image. In several studies, it has been found that this ratio is higher for male than female images in the media,...
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Doctor Disruption » Personas (Design methods #47)

Doctor Disruption » Personas (Design methods #47) | Disruptive threads | Scoop.it
Personas (Design methods #47) Nov 02 2017 Personas (sometimes called pen portraits) are used in design and research to represent customer or user types through fictional characters, often based on synthesising research findings (e.g.., segmentation studies) but with a fully fleshed out version of...
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The Complex Geometry of Islamic Art & Design: A Short Introduction


When you think of the accomplishments of the Islamic world, what comes to mind? For most of this century so far, at least in the West, the very notion has had associations in many minds with not creation but destruction.
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Doctor Disruption » Attractiveness Bias (Principles of Design #75)

Doctor Disruption » Attractiveness Bias (Principles of Design #75) | Disruptive threads | Scoop.it
Attractiveness Bias (Principles of Design #75) Aug 04 2017 People tend to see attractive people as more intelligent, competent, mortal and sociable than less attractive people. Thus, attractive people are seen more positively, receive more attention from the opposite sex, receive more affection...
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bareMinerals's New App Is A Game-Changer For Makeup

bareMinerals's New App Is A Game-Changer For Makeup | Disruptive threads | Scoop.it
The new bareMinerals Made-2- Fit Fresh Faced Foundation Customized by MATCHCo app isn't just guaranteeing you're getting the precise shade of makeup—it's also changing how we buy our beauty products.
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Doctor Disruption » Reimagining global beauty

Doctor Disruption » Reimagining global beauty | Disruptive threads | Scoop.it
Dr Disruption on the history of #beauty & reimagining the industry https://t.co/gnF0ZRoJI2 #marketing #branding #design
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Doctor Disruption » Design methods #45 – Brainstorm Graphic Organizers

Doctor Disruption » Design methods #45 – Brainstorm Graphic Organizers | Disruptive threads | Scoop.it
Dr Disruption on #visualisation of #brainstorming https://t.co/TaZg1SEruB #design #newmr #marketing
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Doctor Disruption » Design methods #45 – Brainstorm Graphic Organizers

Doctor Disruption » Design methods #45 – Brainstorm Graphic Organizers | Disruptive threads | Scoop.it
Dr Disruption on #visualisation of #brainstorming https://t.co/TaZg1SEruB #design #newmr #marketing
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Doctor Disruption » Design Methods #44 – Elito method

Doctor Disruption » Design Methods #44 – Elito method | Disruptive threads | Scoop.it
Dr Disruption on Elito method https://t.co/3cE3M3HQIs #design
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