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Innovative Ways to Create Content That Gets Shared

Innovative Ways to Create Content That Gets Shared | DMCG Marketing & Creative Insights | Scoop.it
Your most important online asset is your content. Learn some solid ways to create content that will gain valuable social shares for your blog.

Via Peg Corwin
Patrick Fultz's insight:

A solid Dozen Ways—some to refresh what you know others to fill in some missing info, all good information for all.

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Peg Corwin's curator insight, February 11, 10:41 AM

Basic but  excellent advice on how to write and format content that people want to read and share.  It starts with knowing the competition and your ideal reader.

DMCG Marketing & Creative Insights
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Looking at Customer Experience from an Emotional Perspective

Looking at Customer Experience from an Emotional Perspective | DMCG Marketing & Creative Insights | Scoop.it

Interested in a new twist on measuring your customer experience?  The Temkin Group offers an alternative to customer satisfaction or NPS measurements. For seven years now they have been conducting an annual study in which they ask 10,000 consumers to evaluate their experiences with a large number of companies (this year, 331 representing 20 different industries). Does this survey include every category and every possible brand? 

 
Patrick Fultz's insight:

CUSTOMER EXPERIENCE—AN EMOTIONAL PERSPECTIVE

Customer Experience Partners explore a relatively new approach to assessing the customer experience. An approach rich in emotion and feelings. The Temkin Group (@btemkin) study presents 3 elements of experience they ask consumers allowing comparison of companies. #customerexperience

 
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To Succeed You Must Become a Knowledge Junkie

To Succeed You Must Become a Knowledge Junkie | DMCG Marketing & Creative Insights | Scoop.it
The first step to solving most problems is figuring out what you don't know and then learning it.
Patrick Fultz's insight:

KNOWLEDGE IS POWER, NEVER STOP LEARNING

When ever any of my young friend, coworkers, and friends ask, I tell them the best thing they can do for their career is to never stop learning. 

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Birthday Email Marketing: How to Create an Effective Campaign

Birthday Email Marketing: How to Create an Effective Campaign | DMCG Marketing & Creative Insights | Scoop.it
Your costumer's birthday is coming and you don't know what to say? Find out how to create a birthday email marketing
Patrick Fultz's insight:

EASY WAY TO BUILD LOYALTY AND ENGAGE YOUR CLIENTS/CUSTOMERS

Simple but effective ideas for your Birthday Program. Especially like the reminder email about using their gift.

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Mailbox vs. inbox: Why direct mail might be the best marketing tactic 

Mailbox vs. inbox: Why direct mail might be the best marketing tactic  | DMCG Marketing & Creative Insights | Scoop.it

Quick poll question: How many unread emails are in your inbox right now?

 

And for all of my “inbox zero” friends out there, how many emails from businesses do you automatically delete without even reading the subject line just to keep your inbox clean?

Patrick Fultz's insight:

A LOOK AT DIRECT MAIL AS OUR BRAIN SEES IT

Great article about how our brains react to direct mail vs. digital. We all know this subconsciously. consumer recall of direct mail vs. digital—75% vs. 44%. "Our brains are wired for print."

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25 Habits of Successful and Extremely Happy People

25 Habits of Successful and Extremely Happy People | DMCG Marketing & Creative Insights | Scoop.it
Quality sleep, big dreams and meaningful conversations are all part of the mix for those lucky enough to call themselves "happy."
Patrick Fultz's insight:

BE HAPPY! READ THIS AND GO DOWN THE HAPPY PATH.

A very quick read with fabulous advice for a happy life. How many do you do?

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The 7 Purposes of Direct Mail That Sets Mail Apart From Digital

The 7 Purposes of Direct Mail That Sets Mail Apart From Digital | DMCG Marketing & Creative Insights | Scoop.it
According to the "DMA 2012 Statistical Fact Book," the overall volume of direct mail has remained fairly steady across the past three years. This article, however, is not about the volume of direct mail; it's about the purpose of direct mail. It's about the importance of understanding your purpose for each direct mail campaign before you even take your first step in the creation process
Patrick Fultz's insight:

THE FIRST SENTANCE SAYS IT ALL

"It’s clear that email is not replacing direct mail anymore that texting has replaced normal phone conversations." A quick read with good, basic, info we all know and need to read again.

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Lost Customers: 4 Tags for the Most Profitable

Lost Customers: 4 Tags for the Most Profitable | DMCG Marketing & Creative Insights | Scoop.it

When Did You Last Think About the Customers You've Lost?

Lost customers are a topic infrequently discussed.  In the first place customers we’ve lost remind us we weren’t successful in retaining all of our customers, we’ve failed!
Patrick Fultz's insight:

LOST CUSTOMERS A GREAT SOURCE OF BUSINESS

For many years we've done very well reactivating lost customers. Columbia House, back in the day, always had reactivation mailings and they were always successful. These are not lost customers, they are just not buying right now. Win backs, lost customers, former customers, doesn't matter what you call them, they are valuable and worth developing a program to get them back.

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Comcast wants to control what you do online. Do you want to let them?

Comcast wants to control what you do online. Do you want to let them? | DMCG Marketing & Creative Insights | Scoop.it
The FCC is trying to kill the Internet again. This time, it’s even worse. Here’s how to sto
Patrick Fultz's insight:

NET NUTRALITY—HERE WE GO AGAIN!

We've already been through this and voiced our opinion that we want a FREE and OPEN Internet. Go to this web page, https://goo.gl/2FLa2u and at a minimum send a letter.

 

We all though we won this fight before, but Comcast, Verizon, Time Warner, and AT&T seem to think they know better and want to control it. "Team Cable" want to end net neutrality, to control & tax the Internet. We must all speak up and make it know we like Net Neutrality and to oppose the changes they want to Title 2.

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The West Coast Design Program with a Messy Vitality

The West Coast Design Program with a Messy Vitality | DMCG Marketing & Creative Insights | Scoop.it
It’s a week before graduation at the California Institute of the Arts, and I’ve just arrived at the End of the Year shows for the Graphic Design program. I com
Patrick Fultz's insight:

VERY REFRESHING APPROACH TO DESIGN

Design is messy, best when unstructured and open and available to new ideas. Great to hear "the school is founded on the premise of artists teaching artists." I've been frustrated when looking to teach at today's art school that they want MFAs over working industry experience. An MFA doesn't mean better teaching, it means they had time and desire to get that degree. I have nothing against anyone expanding their education, but you don't need a school to do that. Things change so fast today, schools can't keep up...unless you have professional artists teaching art students. Cal Arts describes more of the way we work when we get in the business. KUDOS CAL ARTS!

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New Domino's packaging by jones knowles ritchie - The Annual 20172

New Domino's packaging by jones knowles ritchie - The Annual 20172 | DMCG Marketing & Creative Insights | Scoop.it
jones knowles ritchie’s bold and playful boxes for the new Domino’s packaging show that the simplest ideas can often be the best
Patrick Fultz's insight:

Sometimes the best design is the most obvious that no one else saw.

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Google Disabled Burger King’s Ad Hijacking Google Home, but BK Got Around That Too 

Google Disabled Burger King’s Ad Hijacking Google Home, but BK Got Around That Too  | DMCG Marketing & Creative Insights | Scoop.it

Burger King’s latest ad stunt—in which a TV spot was designed to hijack people’s Google Home devices by saying “OK, Google” and asking about the Whopper—turned into a game of cat and mouse on Wednesday, as Google blocked the ad from triggering the devices and BK quickly devised a workaround.

Patrick Fultz's insight:

There's "News Jacking" and now we have "Google Jacking". What are your thoughts on this BK ad?

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Looking Back to Look Forward: Illustration Styles of the Past 30 Years | Create 

Looking Back to Look Forward: Illustration Styles of the Past 30 Years | Create  | DMCG Marketing & Creative Insights | Scoop.it
Modern artists are working in an astonishing array of styles and genres.
Patrick Fultz's insight:

This article explores art and social movements that have influenced illustration over the past 30 years with some nice details. I think it's fair to say the same influences have also had effects on graphic design as well.

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Eight words that changed the way we think

Eight words that changed the way we think | DMCG Marketing & Creative Insights | Scoop.it

The exact origins of words are often difficult to place. But sometimes they are the inventions of ground-breaking pioneers – from Chaucer to JK Rowling.

Patrick Fultz's insight:

I always find it interesting the manner in which words are created. The words in this article you use every day and would be hard to imagine them not existing.

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22 Years Ago, Steve Jobs Said 1 Thing Separates People Who Achieve From Those Who Only Dream

22 Years Ago, Steve Jobs Said 1 Thing Separates People Who Achieve From Those Who Only Dream | DMCG Marketing & Creative Insights | Scoop.it
While this sentence is one you might not expect from Steve Jobs, it is one that all of us can -- and should -- say.
Patrick Fultz's insight:

WHAT STEVE JOBS SAID THAT WE ALL NEED TO READ AND DO.

This INC article has a great video of Jobs telling a story of asking and how it can be as simple as that to separate those who achieve vs. those who just dream. 

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Why This Old School Activity Is Beneficial to Your Brain

Why This Old School Activity Is Beneficial to Your Brain | DMCG Marketing & Creative Insights | Scoop.it
Research keeps showing why it's a good idea to hold on to your pen and paper.
Patrick Fultz's insight:

WRITING ON PAPER IMPROVE CREATIVITY, MEMORY, AND YOUR PAYCHECK

I'm so happy to see the reinstatement of writing in schools is being brought back. Research shows writing things down helps people learn, remember and absorb information better than using a computer.

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Talk to Lost Customers; Take Some Pain for the Gain!

Talk to Lost Customers; Take Some Pain for the Gain! | DMCG Marketing & Creative Insights | Scoop.it

Listen to Lost Customers; They'll Open Your Eyes!

We continue our discussion of lost customers; this week lost customers as the source of information about our performance and abilities to satisfy our customers.  A mostly overlooked pair of marketing research studies are the lost customer survey and the lost customer exit interview.
Patrick Fultz's insight:

CONTRARY TO POPULAR OPINION, LOST CUSTOMERS WILL RESPOND TO YOUR OUTREACH.

They'll tell you why they left your brand and what you need to do to win them back. They're a valuable resource waiting to be tapped.

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American Express “Respect Your Privacy”? Only For 3 or 5 Years.

American Express “Respect Your Privacy”? Only For 3 or 5 Years. | DMCG Marketing & Creative Insights | Scoop.it
I got an email from American Express informing me that the privacy selections I made were going to be changed without my permission.
Patrick Fultz's insight:

PRIVACY IS ONLY GOOD 3-5 YEARS??

It's surprising a company like Amex is doing this. Having done creative business for them for over 15 years, and them touting their customers as being the best of all credit card companies; this is surprising treatment for the people who allow them to take a much higher discount fee from merchants who accept their cards.

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How Paula Scher works #1: On establishing a client's needs 

How Paula Scher works #1: On establishing a client's needs  | DMCG Marketing & Creative Insights | Scoop.it
This is the first in a series of posts that look into Pentagram partner and artist Paula Scher's creative process
Patrick Fultz's insight:

PAULA SCHER DESCRIBES HER PROCESS FOR CLIENT NEEDS

Very interesting process of asking the right questions to best determine a project's scope—a must read for all.

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We Analyzed 1,000 Fonts: Here Are the Top Typography Trends This Year

We Analyzed 1,000 Fonts: Here Are the Top Typography Trends This Year | DMCG Marketing & Creative Insights | Scoop.it

At Envato, we see a lot of fonts. While we’re working on web designs, or reviewing the typeface library of over 1,000 fonts on Envato Elements, we start to notice a few trends. Here’s a few lists of our favorite must-download fonts to add to your collection: 26 elegant script and handwritten fonts 37 classic serif fonts Using …

Patrick Fultz's insight:

BASIC FONTS CONCEPTS BUT WORTH A PEEK
check out the links to "favorite must-download fonts" for some interesting fonts. You can never read enough about typography and typography trends.

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Save The Open Internet - Internet Association

Save The Open Internet - Internet Association | DMCG Marketing & Creative Insights | Scoop.it
ISPs, the FCC, and their allies are trying to change the rules and potentially limit your access to the best of the internet. Take action!
Patrick Fultz's insight:

NET NUTRALITY—DO THIS TO KEEP THE INTERNET OUT OF THE CONTROL OF THE CABLE COMPANIES.

This is the FCC form that everyone needs to go to and make you concerns heard. They are making it harder this time for you to stop this action—do not be stopped...this is the easiest way to do this: https://goo.gl/fht8HH

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Entry 671: Curing Health Care

Entry 671: Curing Health Care | DMCG Marketing & Creative Insights | Scoop.it
After weeks of secretive brainstorming, Senate Republicans have revealed their 142-page Better Care Reconciliation Act, the unawaited sequel to the House Republicans’ American Health Care Act, itself a reboot of the Affordable Care Act. It’s kind of like the Transformers movie franchise: the first one wasn’t exactly great, and they’ve only gone downhill from there.…
Patrick Fultz's insight:

MY EX-CREATIVE DIRECTOR HAS SOLVED HEALTHCARE

It's very simple, take the greed out of insurance and pharma. Read his plan and send to your Senator and Congressman.

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Net Neutrality II: Last Week Tonight with John Oliver (HBO)

Equal access to online information is once again under serious threat. John Oliver encourages internet commenters to voice their displeasure to the FCC b
Patrick Fultz's insight:

WE ALL NEED TO FIGHT FOR NET NEUTRALITY...AGAIN

The new head of the FCC wanted to change the rules to stop Net Neutrality that we all fought so hard a while back. Once again John Oliver does a fantastic job of explaining it and giving us a shortcut to let the new FCC Director know what we think: gofccyourself.com— then hit "Express" in the upper right of the page and give them your comments to preserve Net Neutrality and Tittle II. We all must act!!

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60-second Super-cool Fold of the Week #384

Disguised Iron Cross Self-Mailer. Trish Witkowski shares her super-cool folding samples and helpful production tips. Visit http://www.foldfactory.com fo
Patrick Fultz's insight:

SUPER COOL FOLD OF THE WEEK

The fold is nice (an iron cross with an extra panel). But the printing of multiple varnishes and UV's are what make this spectacular. Not enough off us designers use varnish techniques enough.

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Ending Your Emails With This 1 Word Vastly Improves the Response Rate

The art of effective emailing begins with how you end.
Patrick Fultz's insight:

Who knew the sign off of you eMail could be so important. I'm going to change my standard sign off right away.

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Why tax day is a nightmare for freelancers

Why tax day is a nightmare for freelancers | DMCG Marketing & Creative Insights | Scoop.it
It's time to update the tax system for the gig economy.
Patrick Fultz's insight:

I've been in my own biz almost my whole working life and this article rings so true. We need tax reform more than anyone else.

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