Google’s Matt Cutts On Search Spammers: "We Want To Break Their Spirits" | SEO Local #SEOLocal | Scoop.it

In episode number 227 of This Week in Google on the TWiT network, Google’s head of search spam Matt Cutts answered some questions from the hosts Leo Laporte and Jeff Jarvis. In one question, Matt explained that Google aims to “break the spirits” of spammers in order to encourage them to change their course of action.

The question was posed to Matt from Jeff Jarvis, a well-known journalist and professor, asking him what he learned about the psychology behind spam and spammers. Matt responded that to reduce spam, it is not just about denying the primary goal of earning money but frustrating them to a point, where you break their will and desire to spam.

 

 


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