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What Is The Average Attention Span Of Your Customer? - DIY Marketers

What Is The Average Attention Span Of Your Customer? - DIY Marketers | DIYMarketers | Scoop.it
How to get the most out of the attention span of your customer
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Check Out These #Marketing #ProductivityHacks - DIY Marketers

Check Out These #Marketing #ProductivityHacks - DIY Marketers | DIYMarketers | Scoop.it
This past Thursday, I participated in an influencer-filled #ProductivityHacks Tweet Chat, #SMBTalk with @FirstData and @SmallBizTrends.  All I can say is WOW! The hour buzzed by so fast with folks chatting it up and sharing their best tips and tools for getting things done. I wanted to share some of it with you here because…Keep Reading →
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Cooking Up a Killer Referral Marketing System

Cooking Up a Killer Referral Marketing System | DIYMarketers | Scoop.it
  Building referrals is just as important now as if was in the past.  In fact, I think it’s much easier and more cost effective now to develop and build those relationships than it had been in the past.  What I think is more difficult is keeping those referral conversations alive and focused. Social media…Keep Reading →
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How to Market Your Brand to Women - DIY Marketers

How to Market Your Brand to Women - DIY Marketers | DIYMarketers | Scoop.it
Is 51% of the Population Too Small a Market? Not to sound too full of myself, but I probably make more than 80% of the purchasing decisions for our household.  And just so you know, my husband is very involved, very engaged and has an opinion about why we buy, but to be honest, that’s…Keep Reading →
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How to Use Google, Facebook and Social Media Advertising

How to Use Google, Facebook and Social Media Advertising | DIYMarketers | Scoop.it
Canon MAXIFY winners and small business owners share their best Google, Facebook and Social Media Advertising Strategies
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7 Step-Forumla To Help You Deal With Difficult Customers

7 Step-Forumla To Help You Deal With Difficult Customers | DIYMarketers | Scoop.it
Here's a super easy step-by-step formula to dealing with difficult customers and turning them into loyal customers
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Do Articles in Article Directories Bring Traffic? - DIY Marketers

I’m often asked why I bother writing for different article directories on the web. After all, aren’t I just helping the directory sites generate and monetize their own traffic? Where’s the BIG benefit for me?
The simple answer is that article directories bring traffic to your blog and website.
But there are other reasons why you should [...]Keep Reading →
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Start Marketing Yourself Online in 30 Minutes or Less - DIY Marketers

Start Marketing Yourself Online in 30 Minutes or Less - DIY Marketers | DIYMarketers | Scoop.it
It’s easier and faster than ever to get the word out about you and your company and expertise.  One of the fastest growing trends in marketing is “Guest Posting on other blogs.”  Basically, all there is to it is writing an informational and educational article about your area of expertise and literally submitting it to…Keep Reading →
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Don’t Forget About the Marketing Resources That You Already Have - DIY Marketers

Don’t Forget About the Marketing Resources That You Already Have - DIY Marketers | DIYMarketers | Scoop.it
My company specializes in developing group purchasing programs for local governments and educational institutions.  I’ve wanted to revamp our collateral material and website for the better part of the last year.  We have a small team of seven and my team provided me with great suggestions for updating our materials, six months ago.  Over the…Keep Reading →
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Marketing Mistakes You're Still Making in 2015

Marketing Mistakes You're Still Making in 2015 | DIYMarketers | Scoop.it
If you're DOING marketing and getting no results, then you're making these marketing mistakes, here's what to do instead.
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How to Use Customer Frustrations to Get Them to Choose YOU - DIY Marketers

How to Use Customer Frustrations to Get Them to Choose YOU - DIY Marketers | DIYMarketers | Scoop.it
What are the top 7 frustrations that keep your typical customer up at night?  Put them down on a list and then match them up with a solution you offer that makes the frustration go away. Pick one solution that you are especially good at and keep repeating it. Put it on everything you give…Keep Reading →
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Create a Portfolio to Build Enthusiasm and Trust for Your Work - DIY Marketers

Do you have customers that don’t trust you because they’ve gotten a raw deal from another company?  Here’s an easy way to build trust AND loyalty without sacrificing price. Create a portfolio loaded with handwritten letters and testimonials you’ve gotten from their neighbors.  Carry a digital camera around with you and take before and after…Keep Reading →
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Bet You Haven't Tried These Twitter Card Marketing Ideas - DIY Marketers

Bet You Haven't Tried These Twitter Card Marketing Ideas - DIY Marketers | DIYMarketers | Scoop.it
Try these easy Twitter Card Marketing ideas to get new customers and have your brand reach new customers.
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World's Deadliest Marketers & How Successfully Swipe Siren Song

World's Deadliest Marketers & How Successfully Swipe Siren Song | DIYMarketers | Scoop.it
I’m going to just lay it out there — I’m a marketing info junkie. I know — I KNOW — I should know better. But it’s the nature of my business to follow the best of the best; read and learn from them and share that with you. But, what can I tell you sometimes,…Keep Reading →
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Best Branding Books in 2015 for Small Business Owners - DIY Marketers

Best Branding Books in 2015 for Small Business Owners - DIY Marketers | DIYMarketers | Scoop.it
A list of best branding books in 2015 for small business owners looking to attract more of their ideal customers and make more money.
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AdWords vs. Facebook Ads

AdWords vs. Facebook Ads | DIYMarketers | Scoop.it
Google AdWords is, at this point, the largest and most-used format for Internet advertising. Yet, those AdWords links have been around so long that many web users have simply learned to ignore them. For businesses in certain niches, AdWords can be an expensive proposition, too, as competition for keywords can drive rates through the ceiling.…Keep Reading →
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Let Your Brand Strategies Come Naturally - It's Better That Way - DIY Marketers

Let Your Brand Strategies Come Naturally - It's Better That Way - DIY Marketers | DIYMarketers | Scoop.it
Yesterday was movie day.  My husband and I plop ourselves down, grab a cozy blanket (yes — it was 28 degrees in Cleveland yesterday) and binge out on movies.  I selected a movie called “Chef”.  It was a sleeper despite having an all star cast that included Scarlet Johansen, Robert Downey Jr. John Leguizamo and Dustin Hoffman.…Keep Reading →
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NPR Finds Social Media Builds Loyalty - What About YOU? - DIY Marketers

NPR Finds Social Media Builds Loyalty - What About YOU? - DIY Marketers | DIYMarketers | Scoop.it
I’m an NPR addict.  That means that just about every time I’m in the car, the radio is set to our local NPR station.  One of my favorite shows is Weekend Edition with Scott Simon.  Today, Scott was talking about their recent “Social Media Survey” and actually read from some of the results — which…Keep Reading →
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What is Meerkat App: The DIYMarketers Meerkat Startup Guide - DIY Marketers

What is Meerkat App: The DIYMarketers Meerkat Startup Guide - DIY Marketers | DIYMarketers | Scoop.it
How to use the Meerkat App with these step by step instructions
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What is the CEO’s Role in Marketing Strategy Implementation? - DIY Marketers

What is the CEO’s Role in Marketing Strategy Implementation? - DIY Marketers | DIYMarketers | Scoop.it
The answer to this title’s question is, in a word, it’s HUGE!  The marketing strategy must reflect and be and integral part of the company’s overall strategy, which is essentially, the CEO’s strategy.  That said, the CEO must understand the marketing strategy to be comfortable that this is the case.  This is not a trivial…Keep Reading →
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How to Increase Your Revenues By Creating a Sales Funnel - DIY Marketers

How to Increase Your Revenues By Creating a Sales Funnel - DIY Marketers | DIYMarketers | Scoop.it
Are you wondering where your next sale is coming from?  If you are, then you may NOT be using a sales funnel.  This simple tool can help you identify new sales opportunities within existing customers as well as get you thinking about which new customers you should start working on next. What is a Sales…Keep Reading →
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