Diversity Digital Marketing
15 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by poWWow
Scoop.it!

Create a Connection Through Language with the Hispanic Community | The Agency Post

Create a Connection Through Language with the Hispanic Community | The Agency Post | Diversity Digital Marketing | Scoop.it
Mario Carrasco discusses how to cultivate a connection with the Hispanic market via Spanish-language media. (Marketing to the Hispanic market is a complex effort given its diversity.
more...
No comment yet.
Scooped by poWWow
Scoop.it!

Investing in LGBT-friendly companies | LGBT Onl...

Investing in LGBT-friendly companies | LGBT Onl... | Diversity Digital Marketing | Scoop.it
Today, New Jersey became the latest state to allow same-sex marriage.
more...
No comment yet.
Scooped by poWWow
Scoop.it!

Over 1 Million African-American Individuals in ...

Over 1 Million African-American Individuals in ... | Diversity Digital Marketing | Scoop.it
An estimated 1,018,700 or 3.7 percent of African-American adults consider themselves lesbian, gay, bisexual or transgender (LGBT) and 34 percent of African-American same-sex couples are raising children.
poWWow's insight:

Interesectionality personified

more...
No comment yet.
Scooped by poWWow
Scoop.it!

Study: Millennial Parents Just Like Those From Previous Generations - AdAge.com

Study: Millennial Parents Just Like Those From Previous Generations
AdAge.com
The study also found that half of all millennial parents in the 25-to-34 age group are Hispanic, African-American, Asian, or another non-Caucasian race.
more...
No comment yet.
Scooped by poWWow
Scoop.it!

Latino consumers can't be defined by a single lens: study - FoodNavigator-USA.com

Latino consumers can't be defined by a single lens: study - FoodNavigator-USA.com | Diversity Digital Marketing | Scoop.it
FoodNavigator-USA.com Latino consumers can't be defined by a single lens: study FoodNavigator-USA.com With designated market areas Charlotte/Raleigh, NC; Atlanta, GA; Orlando; and Fort Meyers, FL on track to mirror the Latino population growth seen...
more...
No comment yet.
Scooped by poWWow
Scoop.it!

RUSA LGBT thanks Björn Borg for rainbow ad in the Moscow Times - San Diego Gay & Lesbian News

RUSA LGBT thanks Björn Borg for rainbow ad in the Moscow Times - San Diego Gay & Lesbian News | Diversity Digital Marketing | Scoop.it
San Diego Gay & Lesbian News
RUSA LGBT thanks Björn Borg for rainbow ad in the Moscow Times
San Diego Gay & Lesbian News
Marketing director Lina Söderqvist says "the advert is a way for us to reach Russian influencers.
more...
No comment yet.
Scooped by poWWow
Scoop.it!

Cornell Athletics Apologizes for 'Culturally Insensitive' Marketing Campaign - Cornell University The Cornell Daily Sun (blog)

Cornell Athletics Apologizes for 'Culturally Insensitive' Marketing Campaign - Cornell University The Cornell Daily Sun (blog) | Diversity Digital Marketing | Scoop.it
Cornell Athletics Apologizes for 'Culturally Insensitive' Marketing Campaign Cornell University The Cornell Daily Sun (blog) Several student groups and Latino community members contacted University officials saying the marketing campaign was...
more...
No comment yet.
Scooped by poWWow
Scoop.it!

The African-American Guide to Marketing Their Startup to African-Americans

The African-American Guide to Marketing Their Startup to African-Americans | Diversity Digital Marketing | Scoop.it
I should have named this article “how to market to crabs in a barrel” because that basically where we going with this article. Discussing entrepreneurship and marketing and the Black community is e...
more...
No comment yet.
Scooped by poWWow
Scoop.it!

Watch Your Language When Approaching the LGBT Market - Direct ...

Watch Your Language When Approaching the LGBT Market - Direct ... | Diversity Digital Marketing | Scoop.it
How to avoid a misstep in the changing world of the LGBT lexicon.
more...
No comment yet.
Scooped by poWWow
Scoop.it!

The good, the bad, and the ugly of LGBT marketing. Part 6 of 6 ...

The good, the bad, and the ugly of LGBT marketing. Part 6 of 6 ... | Diversity Digital Marketing | Scoop.it
bad, sad, ugly A big thank you to everyone who's stuck around and read this series on marriage equality and LGBT marketing! For the final installment of the series, I let my intern Patrick run wild and take a look at what some ...
more...
No comment yet.
Scooped by poWWow
Scoop.it!

Faith Marketing Brings Huge Support From Blacks in $25M Debut for 'The Butler' - Christian Post

Faith Marketing Brings Huge Support From Blacks in $25M Debut for 'The Butler' - Christian Post | Diversity Digital Marketing | Scoop.it
New York Times Faith Marketing Brings Huge Support From Blacks in $25M Debut for 'The Butler' Christian Post Lee Daniels' historical drama "The Butler" starring Forest Whitaker and Oprah Winfrey topped the box office with a $25 million opening last...
more...
No comment yet.
Scooped by poWWow
Scoop.it!

How One Man Is Tackling Tech's Diversity Problem - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization and more..!

How One Man Is Tackling Tech's Diversity Problem - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization and more..! | Diversity Digital Marketing | Scoop.it
How One Man Is Tackling Tech's Diversity Problem http://t.co/1k6G6RmdDK
more...
No comment yet.
Scooped by poWWow
Scoop.it!

Significant Others: Targeting Gays And Lesbians In The Banking Sector

Significant Others: Targeting Gays And Lesbians In The Banking Sector | Diversity Digital Marketing | Scoop.it
As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why? (Türkiye'de bankalar cesaret edemiyor mu?
more...
No comment yet.
Scooped by poWWow
Scoop.it!

Black media slighted as spending power exceeds $1 trillion - FinalCall.com News

Black media slighted as spending power exceeds $1 trillion - FinalCall.com News | Diversity Digital Marketing | Scoop.it
FinalCall.com News
Black media slighted as spending power exceeds $1 trillion
FinalCall.com News
“Advertising expenditures geared specifically toward Black audiences reflected only three percent of advertising dollars spent,” the report stated.
more...
No comment yet.
Rescooped by poWWow from LGBT Online Media, Marketing and Advertising
Scoop.it!

Report: 1.4 million Latino/a adults ID as LGBT

Report: 1.4 million Latino/a adults ID as LGBT | Diversity Digital Marketing | Scoop.it

An estimated 1.4 million ( 4.3% ) of Latino/a adults consider themselves lesbian, gay, bisexual or transgender ( LGBT ) and 29 percent of Latino/a same-sex couples are raising children...


Via Matt Skallerud
more...
No comment yet.
Rescooped by poWWow from LGBT Online Media, Marketing and Advertising
Scoop.it!

2013 LBGT Demographic Report | Experian Marketing Services

2013 LBGT Demographic Report | Experian Marketing Services | Diversity Digital Marketing | Scoop.it
Lesbian, gay, bisexual and transgendered Americans are increasingly living their lives in the open and gaining the support of friends and family along the way.

Via Matt Skallerud
more...
No comment yet.
Rescooped by poWWow from Digital-News on Scoop.it today
Scoop.it!

How to Test the Viability of a Niche Marketing Without Wasting Valuable Time and Resources

How to Test the Viability of a Niche Marketing Without Wasting Valuable Time and Resources | Diversity Digital Marketing | Scoop.it
Once you’ve chosen your niche, I suggest you test that niche in the way that I’m about to describe before fully committing to it.

Via Thomas Faltin
more...
No comment yet.
Scooped by poWWow
Scoop.it!

NEWS: Consulting Firm Disputes the 1.5% Homosexuality Rate In The UK - The Gay UK

NEWS: Consulting Firm Disputes the 1.5% Homosexuality Rate In The UK - The Gay UK | Diversity Digital Marketing | Scoop.it
The Gay UK NEWS: Consulting Firm Disputes the 1.5% Homosexuality Rate In The UK The Gay UK Out Now Consulting, the global LGBT marketing agency, has today written to the Director General of the Office for National Statistics, requesting the...
more...
No comment yet.
Scooped by poWWow
Scoop.it!

How Are LGBT Consumers Engaging With Digital, Social Brands (And Their Ads)? [STUDY] - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimiza...

How Are LGBT Consumers Engaging With Digital, Social Brands (And Their Ads)? [STUDY] - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimiza... | Diversity Digital Marketing | Scoop.it
RT @bestSEObet: How Are LGBT Consumers Engaging With Digital, Social Brands (And Their Ads)? [STUDY] http://t.co/5p1WC4AImd
more...
No comment yet.
Scooped by poWWow
Scoop.it!

As Gay Culture Goes Mainstream, So Must Advertising to Gays - AdAge.com

As Gay Culture Goes Mainstream, So Must Advertising to Gays
AdAge.com
VH1, however, has a higher percentage of African-American and Hispanic viewers, so a savvy brand should choose VH1, to get the most benefit from its marketing dollars.
more...
No comment yet.
Scooped by poWWow
Scoop.it!

2013 ANA Multicultural Marketing & Diversity Conference

2013 ANA Multicultural Marketing & Diversity Conference | Diversity Digital Marketing | Scoop.it
The multicultural market is increasingly becoming the new general market. Just last year, Walmart forecast that 100 percent of its growth over the next five years would be driven by multicultural consumers, underscoring the importance of ...
more...
No comment yet.
Scooped by poWWow
Scoop.it!

Why So Few Women And Minorities At The Top? Here's The Real Reason - Forbes

Why So Few Women And Minorities At The Top? Here's The Real Reason - Forbes | Diversity Digital Marketing | Scoop.it
Why So Few Women And Minorities At The Top?
more...
No comment yet.