Marshall McLuhan's Four Innovation Fundamentals | Big Think Edge | Big Think | Distance Ed Archive |

"Marshall McLuhan, the outlandish visionary of 60s and 70s who predicted the World Wide Web, created a blueprint for innovation in the digital age.

... McLuhan's underlying ideas on innovation are a powerful blueprint for innovation in the digital age. McLuhan identified four attributes of innovation in his book Understanding Media: The Extensions of Man, and DeGraff has supplied contemporary examples to illustrate them.


This lesson is derived from Big Think Edge, an online learning platform designed to help employees help their companies cultivate the new skills and knowledge necessary to invent new products, new markets, new business models, and new industries.


   1. Innovation has to enhance something
   2. Innovation needs to destroy something old
   3. An innovation returns us to something that we feel we’ve lost
   4. Innovation over time becomes anti-innovation"
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