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8 steps to creating a search remarketing campaign

8 steps to creating a search remarketing campaign | Google Adwords | Scoop.it
Search remarketing has soared since its initial launch not long ago, and here is what you have to know.
Abhishek Singh's insight:

Search remarketing can keep you and your products in front of your prospects. What you’re doing is building relationships – and relationships grow with regular contact. Build those relationships enough, and prospects become customers.

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Google AdWords new metric helps measure in-store conversion

Google AdWords new metric helps measure in-store conversion | Google Adwords | Scoop.it
More than ever, customers are using a variety of ways to interact with your business offline or online.
Abhishek Singh's insight:

Add a new conversion action called 'Store Visits' to your conversion reports. 

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5 Underused Google Features in AdWords That Really Work - Small Business Trends

5 Underused Google Features in AdWords That Really Work - Small Business Trends | Google Adwords | Scoop.it
Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever ...
Abhishek Singh's insight:

Here find 5 underused AdWords features that could change your AdWords fate by 30%

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Google Ads Vs. Facebook Ads (GOOG,FB)

Google Ads Vs. Facebook Ads (GOOG,FB) | Google Adwords | Scoop.it
Universal access to the internet through smartphones, tablets and computers has driven the success of numerous companies. Most notably, Google and Facebook have witnessed staggering growth as a result of technological innovation.
Abhishek Singh's insight:

Marketers should choose advertisements medium to target customers most likely to visit your website. 

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Google AdWords Campaigns Hijacked by Malvertisers

Google AdWords Campaigns Hijacked by Malvertisers | Google Adwords | Scoop.it
Two Google AdWords campaigns have been hijacked by malvertisers and users are being redirected to fraud sites without even clicking the poisoned ads.
Abhishek Singh's insight:

infected ads redirected users to convincing-looking but ultimately fraudulent magazine websites with articles containing fake comments and endorsements for health secrets and intelligence boosting tricks 

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Google AdWords Offers Ad Creative at Scale for PPC

Google AdWords Offers Ad Creative at Scale for PPC | Google Adwords | Scoop.it
Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for many products with a new feature called "ad customizers."
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Segmenting Brand and Generic Paid Search Traffic in Google Analytics - Analytics Blog

Segmenting Brand and Generic Paid Search Traffic in Google Analytics - Analytics Blog | Google Adwords | Scoop.it
Abhishek Singh's insight:

Many advertisers with paid search campaigns advertise on queries mentioning their brand (e.g., “Motorola smartphone” for Motorola) and also on generic searches (e.g., “smartphone reviews”). Because the performance metrics for ads shown against brand and generic queries can be vastly different, many advertisers prefer to analyze these two groups separately. 

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Are your Product Listing Ads ready for August 31st?

Are your Product Listing Ads ready for August 31st? | Google Adwords | Scoop.it

Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the following is what will happen to your regular Product Listing Ads (PLA) campaigns come September.


Phase 1: Limited functionality of all regular PLA campaigns - Starting September 2nd, you willnot be able to edit your product targeting, max. CPC bids, promotional text and destination URLs anymore. Campaign statuses and budgets will remain editable so you can manage your spend until your regular PLA campaigns are auto-upgraded to Shopping campaigns.Phase 2: Auto-upgrade to Shopping campaigns - Throughout September, regular PLA campaigns that received impressions in the preceding few weeks will be auto-upgraded to a new Shopping campaign with a similar campaign structure. Some regular PLA campaigns, settings and bids might not carry over to your new Shopping campaign due to technical limitations. Once your regular PLA campaigns are auto-upgraded, you’ll receive an email notification and your regular PLA campaigns will stop serving PLAs.


Abhishek Singh's insight:

Google Adwords introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. 

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Google AdWords Enables Multiple Currencies For Conversion Tracking

Google AdWords Enables Multiple Currencies For Conversion Tracking | Google Adwords | Scoop.it
Many web sites that sell products or services these days sell them in multiple currencies and now Google AdWords will let you track those conversion values in the currency you sell them in.Google quie
Abhishek Singh's insight:

So, now Google AdWords will convert the payment currency from euros and dollars to pounds. Great feature for advertisers who bonus depend on sales.

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Farewell 'Pure' Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants

Farewell 'Pure' Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants | Google Adwords | Scoop.it
Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now
Abhishek Singh's insight:

 change is a non-issue for the 97 percent of accounts that don’t employ this close variation match type stratification.  As for those other advertisers, it may well be a good change as they can stop chasing the lower inefficiencies that can be found in exact match types.

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The Top 20 Most Expensive Keywords in Google AdWords Advertising | WordStream

The Top 20 Most Expensive Keywords in Google AdWords Advertising | WordStream | Google Adwords | Scoop.it
Learn the top 20 most expensive keywords. These keyword categories have the highest costs per click (CPC) in Google AdWords advertising.
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Facebook and Amazon Crackdown on Google's Ad with New Plans and Data Management

Facebook and Amazon Crackdown on Google's Ad with New Plans and Data Management | Google Adwords | Scoop.it
Google has been the ad leader for many years now. It has been at the top of online advertising but being in tech means there is always someone out there preparing to challenge that. Facebook and Amazon appear intent on getting a part of the online marketing share from Google.
Abhishek Singh's insight:

Google works with data based on what people search on its engine, Facebook works with data based on what people share and like while Amazon works with data best suitable for ads. It works with data on what people search for and buy - the crucial point of targeting ads.

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Most Expensive Google AdWords Keywords - UK Data (infographic)

Most Expensive Google AdWords Keywords - UK Data (infographic) | Google Adwords | Scoop.it
UK Data - the most expensive Google AdWords Keywords. Main categories: Gambling, Claims & Compensation, Debt, Insurance, Computing.

Via Brian Yanish - MarketingHits.com
Abhishek Singh's insight:

High competition forcing advertisers to bid more & more. Simple rule if you have Big margin then set high bids or be calm down.

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"Store Visits" Metric in Google AdWords Measures Offline Conversions | SEW

"Store Visits" Metric in Google AdWords Measures Offline Conversions | SEW | Google Adwords | Scoop.it
The new metrics allow you to see the impact of your search ads on in-store traffic.
Abhishek Singh's insight:

Remember - where your sales came from doesn’t give you more sales, but it help you to optimize your overall ad spend enables you to put more ad budget into what's actually working.

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New Google AdWords Editor Version 11 Features

New Google AdWords Editor Version 11 Features | Google Adwords | Scoop.it
AdWords Editor is still much-loved by search marketers, judging by the reaction when I suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor 11, there's even more to love!

Via Brian Yanish - MarketingHits.com
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New AdWords interface has a clean, fresh layout with reorganized navigation options and a streamlined data view.
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Google AdWords Reach & Frequency Reports To Be Removed From Dimensions Report

Google AdWords Reach & Frequency Reports To Be Removed From Dimensions Report | Google Adwords | Scoop.it
Google quietly announced on Google+ that they are dropping the ability to see the reach and frequency reports from within the dimensions tab in your AdWords reporting console.Starting January 28th tho
Abhishek Singh's insight:

Starting January 28th 2015, Reach & Frequency reports will only be available within the Campaigns tab.

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Using AdWords Extensions to Get What You Want

Using AdWords Extensions to Get What You Want | Google Adwords | Scoop.it
We need to talk. I know this may come as a shock, but there is more out there. No, hear me out. Are you getting the results you want from Google AdWords? Have you even thought about AdWords Extension…
Abhishek Singh's insight:

There are no actions required as a result of this change. Ads within your Shared library will be copied to all the ad groups they were originally shared with and will retain their performance history.

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Why You Should and Should Not Pay for Your Brand Name to Appear in SERPs - EIN News

Why You Should and Should Not Pay for Your Brand Name to Appear in SERPs - EIN News | Google Adwords | Scoop.it
Why You Should and Should Not Pay for Your Brand Name to Appear in SERPs. Press release distribution provided by EIN News
Abhishek Singh's insight:

Bidding for your own brand term to prevent your competitors from stealing your clicks for sure can help you a bit when it comes to maximizing the use of PPC marketing to boost your visibility in Google SERPs. This can be really helpful if you’ve been trying to increase your conversions through boosting your click through rates but this cannot be applied to all types of business.

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10 Things Nobody Tells You About Google AdWords

10 Things Nobody Tells You About Google AdWords | Google Adwords | Scoop.it
There is a lot to learn about this wildly popular online advertising medium.
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The Top 3 Google Analytics Configuration Issues Impacting your Data (and How to Fix Them) - Analytics Blog

The Top 3 Google Analytics Configuration Issues Impacting your Data (and How to Fix Them) - Analytics Blog | Google Adwords | Scoop.it

The average company loses 12% of its revenue due to bad data.  As you know, Google Analytics is a powerful product with a wealth of features to help you optimize your results online. However, to unleash the power of Google Analytics’ marketing tools, you must ensure the data collected is complete and of the highest quality.

Abhishek Singh's insight:

Google Analytics Diagnostics scans for problems every day (with some exceptions). It inspects your site tagging, account configuration, and reporting data for potential data-quality issues.  

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An Overview of the updated Google Web Designer - YouTube

Google Web Designer is a free, professional-grade HTML5 authoring tool. We launched a completely revamped version of the product in August, 2014. The launch ...
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Great news for Display Advertisers. Now you can upload HTML5 ads built in Google Web Designer to your Google Display Network campaigns. Happy Now.

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Why Dynamic Sitelinks Will Decrease Your CTR | SEJ

Why Dynamic Sitelinks Will Decrease Your CTR | SEJ | Google Adwords | Scoop.it
We all know how important it is to make your ads stand out in the SERPs. With everyone getting dynamic sitelinks, the old ads will no longer seem special.

Via Jun Baranggan
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WordStream Call Tracking vs AdWords Call Extensions | WordStream

WordStream Call Tracking vs AdWords Call Extensions | WordStream | Google Adwords | Scoop.it
Naturally we have been asked tons of questions about how WordStream call tracking compares to Google AdWords’ existing Call Extensions and Call Forwarding features...
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It help you be more visible to potential leads, provide the most complete information possible on who is calling your business and let you know which of your PPC efforts are most profitable.

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Step Inside AdWords Livestream - April 22, 2014 - YouTube

Thank you for stepping inside and tuning into our recorded livestream where Jerry Dischler, Vice President of Product Management for AdWords, announces 10+ n...
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Google AdWords Removes Advertisers’ Ability To Match Only Exact Keywords | TechCrunch

Google AdWords Removes Advertisers’ Ability To Match Only Exact Keywords | TechCrunch | Google Adwords | Scoop.it
Google's AdWords is about to get a small but important update in September, the company announced today. Until now, advertisers had two options when it came..
Abhishek Singh's insight:

Many advertisers like to have total control over when exactly their ads will appear, but Google is now taking some of that control away from them

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