Marketing direct et musique
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Marketing direct et musique
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Top Tips For Entertaining Your Music Fans With Creative Email Content - hypebot

Top Tips For Entertaining Your Music Fans With Creative Email Content - hypebot | Marketing direct et musique | Scoop.it
Email lists are still a powerful means of permission marketing. They give you a great opportunity to stay in touch with your fans and to let them know when you're on tour or have a new release.
Juliette Mombert's insight:

Music newsletters : make sure it draws the reader in with something more than a simple call to action.

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Friendly Marketing : appliquer les enseignements de Facebook hors de Facebook

Friendly Marketing : appliquer les enseignements de Facebook hors de Facebook | Marketing direct et musique | Scoop.it
Pour beaucoup de marques, Facebook a été un électrochoc,  la première rencontre authentique avec de « vrais » consommateurs. Pas des panélistes triés sur le volet. De vrais gens (horreur !
Juliette Mombert's insight:

Facebook montre la voie : être "sympa" avec ses prospects ou clients, ça paye.

 

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Can data geeks save the record labels?

Can data geeks save the record labels? | Marketing direct et musique | Scoop.it
EMI's insight capability was apparently 'front and centre' of its pitch to Universal Music Group. But the labels have a long journey ahead in terms of implementing CRM, finds Lucy Fisher
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5 Email Marketing Rules From Six-Figure Musician - hypebot

5 Email Marketing Rules From Six-Figure Musician - hypebot | Marketing direct et musique | Scoop.it
David Hooper recently released "Six-Figure Musician," a book that says it will tell you "How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business." I've been checking out the free PDF version and pulled out a...
Juliette Mombert's insight:

I don't really agree to that: "focus on one single topic per email". Anyway, it's still food for thoughts...

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Salaires : hausse des augmentations dans le digital et le CRM - Ecommerce Magazine

Salaires : hausse des augmentations dans le digital et le CRM - Ecommerce Magazine | Marketing direct et musique | Scoop.it
Ecommerce Magazine
Salaires : hausse des augmentations dans le digital et le CRM
Ecommerce Magazine
Les deux stars de 2012 : le directeur digital et le responsable CRM.
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